Sample content Understanding Business Research Terms and Concepts: Part 3 Conclude which level of measurement— nominal, ordinal, interval, or ratio—is used in the following examples. • The organization of Accountants is determining an assessment to conclude the ranking of the top 100 accounting firms in the world. Ordinal • How many years have you taken to get your university degree? Ratio • On a survey which asks for sex, males are marked as 1 and females are marked as 2. Nominal • Respondents are said to rate a catalog of advanced organizations as excellent, good, fair, or poor with respect to their service deliverance. Nominal • Breakfast cereal brands are listed in sequence by order in which there exist and equal interval between every point. Interval • LeBron James dressed in number 23 on his sweater. Nominal • The time’s length it takes the champion of a marathon to reach at the finish line. Ratio • Students are enquired about ranking computer pr

1. RES 351 Week5 Individual AssignmentUnderstandingBusinessResearchTermsand Concepts Part
3
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Sample content
Understanding Business Research Terms and Concepts: Part 3

2. Conclude which level of measurement— nominal, ordinal, interval, or ratio—is
used in the following examples.
• The organization of Accountants is determining an assessment to conclude the
ranking of the top 100 accounting firms in the world.
Ordinal
• How many years have you taken to get your university degree?
Ratio
• On a survey which asks for sex, males are marked as 1 and females are marked
as 2.
Nominal
• Respondents are said to rate a catalog of advanced organizations as excellent,
good, fair, or poor with respect to their service deliverance.
Nominal
• Breakfast cereal brands are listed in sequence by order in which there exist and
equal interval between every point.
Interval
• LeBron James dressed in number 23 on his sweater.
Nominal
• The time’s length it takes the champion of a marathon to reach at the finish line.
Ratio
• Students are enquired about ranking computer producers.
Ordinal
• The product of charge card used by a client.

3. Nominal
• The pin code used to way in your checking account.
Nominal
Which sampling method—simple random, systematic, stratified, cluster,
convenience, judgment, quota, or snowball—is most appropriate for the following
examples?
• The rate of unemployment is calculated every month by the U.S. Bureau of Labor
Statistics. The assessment contains 50,000 family units in approximately 2,000
counties and cities in all 50 states.
Stratified Sampling
• A investigator for Kraft Foods have selected five states at random, and selects 10
superstore chains w
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