Who's taking care of your online brands' reputation? In today’s digital age, along with the physical brand, we also have the online brand to maintain, nourish and polish to present to the world. This is not restricted to a geographical location but roams and communicates beyond the space and time continuum.

1. @Bigullak Social Media Impacts Your Brand – by Rajaie Haddad
Social Media Impacts
Your Brand
Facebook, Twitter
Foursquare & Instagram

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What are the 2 Key Factors Driving
the Social Web in 2013

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Source:
Jeff Bullas
Global Web Index Study
Social Media Statistics for
2013

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Newsfee
d

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Ticker

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FacebookPage
Timeline

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Tabs

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Cover
Photo

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Cover Photo
Profile Photo

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EdgeRank is an algorithm developed by Facebook to govern
what is displayed—and how high—on the News Feed.

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Targetin
g

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Targetin
g

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Targetin
g

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Targetin
g

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Advertisin
g Bar in
Facebook
On the
right of
your
timeline

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Rich content (photos, short attractive text, strong Call-
to-Action, precise targeting, proper segmentation,
testing…)

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Twitter Setup
Best Practice

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If your tweet was retweeted by someone who has (12,000 followers) then your tweet has
reached 12,000 twitter profiles or a bit less, so if only 10% of those followers retweeted
again this tweet, imagine the number of Twitter profiles your tweet might reach at the
end of the day…

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Self-expression
Reach out
Respond personally
Share your ideas
Give credit, links, assistance and advis
Be passionate, funny and human

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@Bigullak Feel Free to Contact Me:
haddad.rajaie@gmail.com
Twitter.com/Bigullak
Linkedin.com/in/rajaiehaddad
Facebook.com/TheDigitalMarketingCafe