googlization of information

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The G o o g l i z a t i o n of Information: Google’s Influential Reach Over Information John Repplinger Science Librarian Willamette University Oregon Library Association, Annual Conference, April 19 th , 2007.

What is “Googlization?” ,[object Object],[object Object]

Four Questions ,[object Object],[object Object],[object Object],[object Object]

Why Google? Why not Yahoo, Microsoft, or Amazon? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Most Influential Services TEXT MULTIMEDIA

Text Resources ,[object Object],[object Object],[object Object],[object Object]

News Search Impact on Info Profession & Society ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web Search Impact on Info Profession & Society ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web Search (Cheat Sheet) Source: Avet, Traci. 2006. “Who’s Afraid of Google?” Library Journal pg 154. Safesearch:breast cancer Excluded adult content intext:ebooks Keyword in body of text site:www.libraryjournal.com “reviews” One web site 35 Celsius in Fahrenheit; 35 dollars in euros Conversions 38+71; 978/456; 50 % of 100. etc. Calculations “ live and learn” Exact phrases define vodou Definitions Do This If You Need…

Web Search (Cheat Sheet continued…) Source: Avet, Traci. 2006. “Who’s Afraid of Google?” Library Journal pg 154. Bphonebook:Library Journal NY Business phone numbers movie:Blades of Glory 97304 (zipcode) Showtimes stocks:ncesa Stock quote weather 97301 (zipcode) Local weather book Animal Farm Book text search related:www.libraryjournal.com Related pages polygamy daterange:200601-200605 Specific date range Do This If You Need…

Google Book Search Impact on Info Profession & Society ,[object Object],[object Object],[object Object],[object Object]

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Google Scholar Does not limit to specific fields (e.g. anthropology or botany)

Google Scholar Impact on Info Profession & Society ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google Scholar Subject Coverage Compared to Other Databases Source: Neuhaus, Chris; Neuhaus, Ellen; Asher, Alan; Wrede, Clint. 2006. “The Depth & Breadth of Google Scholar: an Empirical Study.” Libraries and the Academy, 6(2):132-33. 39% Social Sciences 41% Education 52% Business 10% Humanities 76% Science & Medicine 77% Multidisciplinary Percent Subject (e.g. GS covers 52% of info ABI/INFORM Global databases)

Multimedia Resources ,[object Object],[object Object],[object Object],[object Object]

Google Images Source: http://www.microscopy.fsu.edu/cells/animals/images/animalcell.jpg

Google Images Impact on Info Profession & Society ,[object Object],[object Object]

Google Earth (High Detailed Satellite & Arial Images)

Google Earth Impact on Info Profession & Society ,[object Object],[object Object],[object Object],[object Object]

Source: http://www.youtube.com/watch?v=9V36qczYvmI Google Video Impact on Info Profession & Society

Google Video Impact on Info Profession & Society ,[object Object],[object Object],[object Object]

Influence Over Information ,[object Object],[object Object],[object Object],[object Object]

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Influence Over Society ,[object Object],[object Object],[object Object],[object Object],[object Object]

Questions & Answers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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googlization of information

1. The G o o g l i z a t i o n of Information: Google’s Influential Reach Over Information John Repplinger Science Librarian Willamette University Oregon Library Association, Annual Conference, April 19 th , 2007.

6. Most Influential Services TEXT MULTIMEDIA

8. News Search

10. Web Search

11.

12. Web Search (Cheat Sheet) Source: Avet, Traci. 2006. “Who’s Afraid of Google?” Library Journal pg 154. Safesearch:breast cancer Excluded adult content intext:ebooks Keyword in body of text site:www.libraryjournal.com “reviews” One web site 35 Celsius in Fahrenheit; 35 dollars in euros Conversions 38+71; 978/456; 50 % of 100. etc. Calculations “ live and learn” Exact phrases define vodou Definitions Do This If You Need…

13. Web Search (Cheat Sheet continued…) Source: Avet, Traci. 2006. “Who’s Afraid of Google?” Library Journal pg 154. Bphonebook:Library Journal NY Business phone numbers movie:Blades of Glory 97304 (zipcode) Showtimes stocks:ncesa Stock quote weather 97301 (zipcode) Local weather book Animal Farm Book text search related:www.libraryjournal.com Related pages polygamy daterange:200601-200605 Specific date range Do This If You Need…

14. Book Search

15. Book Search

16.

17.

18.

19.

20. Google Scholar Does not limit to specific fields (e.g. anthropology or botany)

21. Google Scholar

22.

23. Google Scholar Subject Coverage Compared to Other Databases Source: Neuhaus, Chris; Neuhaus, Ellen; Asher, Alan; Wrede, Clint. 2006. “The Depth & Breadth of Google Scholar: an Empirical Study.” Libraries and the Academy, 6(2):132-33. 39% Social Sciences 41% Education 52% Business 10% Humanities 76% Science & Medicine 77% Multidisciplinary Percent Subject (e.g. GS covers 52% of info ABI/INFORM Global databases)

24.

25.

26. Google Images Source: http://www.microscopy.fsu.edu/cells/animals/images/animalcell.jpg

27.

28. Google Earth (High Detailed Satellite & Arial Images)

29. Google Earth (3-D Imagery)

30.

31. Source: http://www.youtube.com/watch?v=9V36qczYvmI Google Video Impact on Info Profession & Society

32.

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googlization of information

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