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BUSINESS QUIZ
Presented By:Rajat Baranwal
ROUNDS
 Khuli Kitab
Global gyan
Pahchano to jane

Punchline round
GENERAL RULE
 DIRECT ANSWER = 5000 POINTS
 NEGATIVE MARK= (-1250)

 PASS ANSWER = 1000 POINTS
Q.1
Products that are intangible items are called:
a. services
b. goods
c. durable goods
Ans.
A- SERVICES
Q.2
If services can't be held, touched, or seen
before the purchase decision then that is
called:
a. inconsistency
b. inseparability
c. intangibility
d. inventory
e. incidentability
ANS.
C- intangibility
Q.3
Inventory of service carrying costs are more
subjective and are related to:
a. lost productivity
b. idle production capacity
c. diminished returns
d. corrupted capacities
e. low capacity providers
ANS.
b. idle production capacity
Q.4
Differences between the consumers
expectations and experiences are identified
through:
a. shopping analysis
B. experience analysis
C. expectation analysis
C. gap analysis
ANS.
e. gap analysis
Q.5
Before successful programs can be directed at
customers, a service organization must focus on its
employees and this is called:

a. internal marketing
b. integral marketing
c. individual market orientation
d. consumer marketing
ANS.
a. internal marketing
Q.6
In the service industry charges, fees, fares or
rates are all:
a. service cost
b. cost structure
c. cost plus
d. price
ANS.
d. price
Q.7
What factors will influence future changes in
services?
a. money
b. deregulation and technological development
c. stress
d. the environment
ANS.
b. deregulation and technological
development
Q.8
The second step in handling customer
complaints is:
a. identify service failures
b. communicate service failure
C. improve overall service
D. resolve customer problems
ANS.
D. resolve customer problems
QUE.9
• Definition and characteristics of services.
ANS.
• Characteristics of services are• 1-Intangibility
• 2-Perishibility
• 3-Variability or heterogeneity
• 4-Inseparability
Que.10
• Write the name of different levels of total
product concept.
ANS.
• Different levels of total product concept are• 1-core product.
• 2-Formal product.
• 3-Augmented product.
• 4-Future product
Que.11
• Write the name of different ways in which
service can be divide.
ANS.
• different ways in which service can be divide are• 1- end -user
2- degree of tangibility.
• 3- people based services.
• 4-Expertise
• 5- orientation towards profit
Que.12
• Promotion consist of the following major areas
of marketing are-
ANS.
•
•
•
•
•

A- Advertising
B- Public relation
C- Sales promotion
D- Word of mouth
E- Direct mail
QUE.13
• Name the different provider gap of gap model.
ANS.
• 1- Customer expectation- Management perception gap.
• 2- -Management perception –Service quality Expectation
gap.
• 3- Service quality Expectation –service delivery gap.
• 4- service quality specification-service delivery gap
QUE.14
• What is postmortem?
ANS.
• The process of analysis and research of the product after
declining and removal from the market is called
“postmortem”.
Que.15
• Why services are inseparable.?
ANS.
• Services are inseparable because they are purchased and
consumed simultaneously.
Que.16
• Which type of pricing strategy should use by an
organization in its introduction and decline
stage.?
ANS.
• Price skimming or price penetration, And reduce price
further.
QUE.1
Which is the World’s largest telecom company in terms of
subscribers.
A-China mobile
B- Bharti Airtel
C-Vodafone
D- América Móvil
ANS.

A- CHINA MAOBILE
Que.2
Which is the World’ biggest IT service company.
A- HP
B-Accenture
C-IBM
D-Fujitsu
ANS.

C- IBM
Que.3
Total Market size and growth rate of Indian entertainment
industry isA-20 billion with 12.5% rate
B- 23 billion with 15% rate
C- 15.5 billion with 10% rate
D-35 billion with 23% rate
ANS.
A-20 billion with 12.5% rate
Que.4
Who is the CEO of IBMA-Virginia M. Rometty
B- Tim d.coock
C- slim carols
D- Bill gates
ANS.
A-Virginia M. Rometty
QUE.5
Who is the founder of appleA- Steve jobs, Ronald Wayne
B- Steve jobs, Steve wojniak, Ronald Wayne.
C- Steve jobs, Steve wojniak, James Clark.
D- Steve jobs, James Clark, Ronald Wayne.
ANS.
B- Steve jobs, Steve wojniak, Ronald Wayne
QUE.6
Who is the CEO of ‘Yahoo’.
A- Ronald Wayne
B - Marissa Mayer.
C- James Clark.
D- Slim carols
ANS.
B - Marissa Mayer.
Que.7
Which company first uses online shopping trendA- Amazon .com
B- e-Bay.com
C- Pizza hut
D- Pizza hut and netscap's ssl
ANS.
D- Pizza hut and netscap's ssl
Que.8
Who is the CEO of InfosysA - N.R. Narayan murthy
B- K.V. Kamath
C- Kris Gopalakrishnan
D- S. D. Shibulal
ANS.
D- S. D. Shibulal
QUE.9
In which year first credit card was used,
A-1945
B-1950
C-1965
D-1975
ANS.
B-1950
Que.10
Which one is the world’s second largest retail store among themA- Wal-Mart
B- Carrefour
C- Tesco
D- Metro AG
ANS.
B- Carrefour
Que 11
Which is the world no.1 consultancy firm.
A-McKinsey & Company
B-The Boston Consulting Group,
C-TCS
D-Bain & Company
ANS.
A-McKinsey & Company
QUE.12
FASTEST GROWING INDUSTRY WORLD
WIDE ISA- ENTRTAINMENT INDUSTRY
B- HEALTH CARE INDUSTRY
C- IT INDUSTRY
D- CONSULTANCY INDUSTRY
ANS.

C- IT INDUSTRY
Pahchano to jane
Que.1
“Beyond

ABCD-

TCS
HDFC Bank
CISCO
TATA

the Obvious ”
TCS
Que.2
“Where Do You Want to Go Today ; Your Potential Our
Passion ”
A- YAHOO
B-MICROSOFT
C- ACCENTURE
D- MERCEDIES
Ans.
“MICROSOFT”
Que.3
“Even More Car per Car ”
A.
B.
C.
D.

MARUTI
TATA MOTORS
BMW
HONDA
Ans.
“TATA MOTORS”
QUE.4
“American by birth. Rebel by choice”
A.
B.
C.
D.

KTM
HARLEY DAVIDSON
MIT
ATK
Ans.
“HARLEY DAVIDSON”
Que.5
“High
A.
B.
C.

DELOITTE
ACCENTURE
TCS

Performance. Delivered ”
Ans.
Accenture
Que.6
“ Built for the Road Ahead”
A.
B.
C.
D.

FORD
HONDA
BMW
NISSAN
Ans.

“FORD”
Que.7
“The Ultimate Driving Machine ”
A.
B.
C.
D.

BMW
FORD
HONDA
NISSAN
Ans.

BMW
Que.8
“ Absolutely, positively overnight”
A.
B.
C.
D.

DTDC
BLUEDART
FIRST FLIGHT
FEDEX
Ans.

Fedex
Que.9
“Quality in everything we do”

NESLET
ERNST & YOUNG
SUBWAY
COCA COLA
Ans.10

Ernst & Young
Que.10
“ Empowering the Internet
generation”
• POLYCAM
• QUALCOMM
• CISCO
• ZTE
Ans.

Cisco systems
Que. 11
“Lifeline of the nation”
A.
B.
C.
D.

INDIAN RAILWAY
INDIAN AIRLINES
TATA GROUP
INDIGO
Ans.
Indian Railway
Que.12
“Driven by passion”
A.
B.
C.
D.

INDIAN AIRLINES
SPICEJET
INDIGO
KINGFISHER
Ans.

“Indian airlines”
Que.13
“Touch The Perfection ”
A.
B.
C.
D.

MAHIENDRA
TOYOTA
FORD
CHEVROLATE
Ans.

TOYOTA
Que.14
“if you have a reason, I have a job”
• SHINE.COM
• NAUKARI.COM
• CAREESMA.IN
• NONE OF THESE
Ans.
None of these:
(Times business solution limited)
Que.15
“Good people to Bank with”
•
•
•
•

HSBC BANK
DENA BANK
UBI
BOI
Ans.

UBI
Que.16
“Relationship beyond banking”
•
•
•
•

HSBC BANK
DENA BANK
UBI
BOI
Ans.

BOI
Que.16
“HUM HAI NA”
•
•
•
•

PNB
INDIAN BANK
ICICI BANK
YES BANK
Ans.

ICICI
Que.17
“Taking Banking Technology to the Common man”
•
•
•
•

PNB
INDIAN BANK
ICICI BANK
YES BANK
Ans.

INDIAN BANK
Que.18
“EXPERIENCE OUR EXPERTISE”
•
•
•
•

PNB
FEDERAL BANK
ICICI BANK
YES BANK
Ans.

YES BANK
Que.19
“WE UNDERSTAND YOUR WORLD”
•
•
•
•

HSBC
HDFC
FEDERAL BANK
IDBI BANK
Ans.

HDFC
Que.20
“WORLD’S LOCAL BANK”
•
•
•
•

HSBC
HDFC
FEDERAL BANK
IDBI BANK
Ans.

HSBC
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