9. Q.2
If services can't be held, touched, or seen
before the purchase decision then that is
called:
a. inconsistency
b. inseparability
c. intangibility
d. inventory
e. incidentability
11. Q.3
Inventory of service carrying costs are more
subjective and are related to:
a. lost productivity
b. idle production capacity
c. diminished returns
d. corrupted capacities
e. low capacity providers
13. Q.4
Differences between the consumers
expectations and experiences are identified
through:
a. shopping analysis
B. experience analysis
C. expectation analysis
C. gap analysis
15. Q.5
Before successful programs can be directed at
customers, a service organization must focus on its
employees and this is called:
a. internal marketing
b. integral marketing
c. individual market orientation
d. consumer marketing
21. Q.8
The second step in handling customer
complaints is:
a. identify service failures
b. communicate service failure
C. improve overall service
D. resolve customer problems
26. ANS.
• Different levels of total product concept are• 1-core product.
• 2-Formal product.
• 3-Augmented product.
• 4-Future product
27. Que.11
• Write the name of different ways in which
service can be divide.
28. ANS.
• different ways in which service can be divide are• 1- end -user
2- degree of tangibility.
• 3- people based services.
• 4-Expertise
• 5- orientation towards profit
45. Que.3
Total Market size and growth rate of Indian entertainment
industry isA-20 billion with 12.5% rate
B- 23 billion with 15% rate
C- 15.5 billion with 10% rate
D-35 billion with 23% rate
49. QUE.5
Who is the founder of appleA- Steve jobs, Ronald Wayne
B- Steve jobs, Steve wojniak, Ronald Wayne.
C- Steve jobs, Steve wojniak, James Clark.
D- Steve jobs, James Clark, Ronald Wayne.