Coca cola creative advertisement, promotion , a global segmentation,company details, global organisation largest breverages softdrink coce carbohidrate water price location

2. Company details
Manufacturer The Coca-Cola Company
Trade secret The exact formula of Coca-Cola's natural flavorings is a trade secret.
Country of origin United States
Introduced 1886
Flavor Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola
Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.
Competitors Pepsi
Thums up
Parsi Cola

3. Secret of success
•A global Effective organization structure
•Exact formula of Coca-Cola's flavourings is a secret
•Revolutionary marketing programmes(Mass marketing)
•Innovative advertisement (stimulates the drive urge)
•Mass production
•Skimming pricing strategy to capture the market
•Different a local and global strategies

4. How to Production

5. A global and local strategy
The Coca-Cola Company is the world's largest beverage
company and is the leading producer and marketer of soft drinks.
The Company markets four of the world's top five soft drinks
brands:
The success of The Coca-Cola Company revolves around five main
factors:
•A unique and recognised brand - Coca-Cola is among the most
recognised trade marks around the globe
•Quality - consistently offering consumers products of the highest
quality
•Marketing - delivering creative and innovative marketing
programmes worldwide
•Global availability - Coca-Cola products are bottled and distributed
worldwide

6. Good to health
• Calcium ,
• ascorbic acid,
• riboflavin, and
• vitamin A.
• magnesium,
• carbonated water was good for the health.
• Coca-Cola cured many diseases, including morphine
dyspepsia, headache.

7. Creative Ads