This document outlines 11 key areas that can serve as growth engines for businesses: 1) Strategy, 2) Traditional Marketing, 3) Digital Marketing, 4) Business Analytics, 5) Innovation, 6) Technology, 7) Patent/IPR, 8) Decision Making, 9) Finance, 10) Process, and 11) People. It suggests that planning, execution, evaluation, deployment and monetization are important processes to consider within technology.