Social Media Course 2013 at University of British Columbia. Details of Course Content,

1. Profile: Rajendra Singh
Rajendra Singh has evidenced & demonstrable career of profitable start up, turnaround of
underperforming business, market share transformation & team building in diverse industries and
competitive markets.
Rajendra has worked extensively in FMCG, consumer durable, real estate and telecommunication
industries. Amongst the various roles he has held roles like Chief Operating Officer and Chief
Executive Officer in leading companies.
He is an alumni of Harvard Business school, USA and Indian Institute of Management, Ahmedabad.
Rajendra has had adaptive, challenging and transformational career aptly and consistently mapped
with business growth.
His LinkedIn id is in.linkedin.com/in/rajendrakumarsingh/
Social Media Course Profile
Without doubt in last 5 years, social media has had great impact on business, professional lives and
society. It has impacted entire gamut of business. In next 5 years social media will continue to have
increasing impact. Learning and understanding social media has become an essential part of new
skills for everyone in the field of business and it has to be done very quickly. It is expected that some
people will follow a full time career in social media functions whereas the remaining would like to
have sound understanding of social media.
For the purpose of thorough understanding social media could be learnt in following 5 modules:
1. Social media foundation, social media audience profiling, utilizing and integrating social
media channels.
2. Social media strategy and tactics.
3. Social media measurement, evaluation, metrics and analytics.
4. Social media marketing.
5. Social media monetization.
For better learning, it is ideal that all 5 modules are learnt one by one, in the sequence and without
unreasonable gap. The most enduring and valuable learning can be done by case method, going
through the best work done in the world, frequent tests and project works which are the
cornerstones of this social media course.