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Recommandé
Building an Effective Community Strategy with On-Demand and Salesforce
Building an Effective Community Strategy with On-Demand and Salesforce
dreamforce2006
Leveraging Your Customer Service Function to Drive Sales
Leveraging Your Customer Service Function to Drive Sales
dreamforce2006
Bridging the Sales and Marketing Divide
Bridging the Sales and Marketing Divide
dreamforce2006
How Salesforce.com Uses Service & Support
How Salesforce.com Uses Service & Support
dreamforce2006
Open It, Read It, Buy It Email Marketing with the AppExchange
Open It, Read It, Buy It Email Marketing with the AppExchange
dreamforce2006
CIO Roundtable
CIO Roundtable
dreamforce2006
AppExchange Marketing Playbook: Generate Demand
AppExchange Marketing Playbook: Generate Demand
Salesforce Partners
How to Make Your Administrator Hat
How to Make Your Administrator Hat
dreamforce2006
Recommandé
Building an Effective Community Strategy with On-Demand and Salesforce
Building an Effective Community Strategy with On-Demand and Salesforce
dreamforce2006
Leveraging Your Customer Service Function to Drive Sales
Leveraging Your Customer Service Function to Drive Sales
dreamforce2006
Bridging the Sales and Marketing Divide
Bridging the Sales and Marketing Divide
dreamforce2006
How Salesforce.com Uses Service & Support
How Salesforce.com Uses Service & Support
dreamforce2006
Open It, Read It, Buy It Email Marketing with the AppExchange
Open It, Read It, Buy It Email Marketing with the AppExchange
dreamforce2006
CIO Roundtable
CIO Roundtable
dreamforce2006
AppExchange Marketing Playbook: Generate Demand
AppExchange Marketing Playbook: Generate Demand
Salesforce Partners
How to Make Your Administrator Hat
How to Make Your Administrator Hat
dreamforce2006
S-Controls for Dummies
S-Controls for Dummies
dreamforce2006
Circles of success - How to successfully transition to lightning (2)
Circles of success - How to successfully transition to lightning (2)
Salesforce - Sweden, Denmark, Norway
Creating a Customer-Centric Enterprise
Creating a Customer-Centric Enterprise
dreamforce2006
Salesforce platform session 2
Salesforce platform session 2
Salesforce - Sweden, Denmark, Norway
Bring the Customer Journey to Life with Salesforce Marketing Cloud
Bring the Customer Journey to Life with Salesforce Marketing Cloud
Salesforce Marketing Cloud
WT19: An Amazing Lightning Transition in Review
WT19: An Amazing Lightning Transition in Review
Salesforce Admins
Introducing Analytics Mash-ups
Introducing Analytics Mash-ups
dreamforce2006
Improving Productivity with Outlook and Notes Integration
Improving Productivity with Outlook and Notes Integration
dreamforce2006
Lead Distribution Programs to Optimize Channel Revenue Customer Panel
Lead Distribution Programs to Optimize Channel Revenue Customer Panel
dreamforce2006
Future of Composite Apps S-Controls and Beyond
Future of Composite Apps S-Controls and Beyond
dreamforce2006
Inside the Enterprise Case Studies of Customer Apps
Inside the Enterprise Case Studies of Customer Apps
dreamforce2006
Getting the Most Hits Search Engine Marketing Best Practices
Getting the Most Hits Search Engine Marketing Best Practices
dreamforce2006
Improve Business Performance with Greater Insight From Dashboards and Reports
Improve Business Performance with Greater Insight From Dashboards and Reports
dreamforce2006
Beyond VC: Capital Raising for ISVs Without Giving Up Equity
Beyond VC: Capital Raising for ISVs Without Giving Up Equity
Salesforce Partners
How Salesforce.com Uses Marketing
How Salesforce.com Uses Marketing
dreamforce2006
Top Ten AppExchange Apps for Professional Edition
Top Ten AppExchange Apps for Professional Edition
dreamforce2006
Employers Direct with Salesforce.com on Sxip Access
Employers Direct with Salesforce.com on Sxip Access
dreamforce2006
Managing Exceptions with Salesforce Reporting
Managing Exceptions with Salesforce Reporting
Salesforce Admins
Advanced Reporting Tips and Tricks for New Admins
Advanced Reporting Tips and Tricks for New Admins
Salesforce Admins
Marketing Cloud - Partner Office Hour (November 3, 2015)
Marketing Cloud - Partner Office Hour (November 3, 2015)
Salesforce Partners
Blog\Works - Talk Sample
Blog\Works - Talk Sample
Rajesh Lalwani
Massively Epic List of 125 Growth Hacks
Massively Epic List of 125 Growth Hacks
Ishraq Dhaly
Contenu connexe
Tendances
S-Controls for Dummies
S-Controls for Dummies
dreamforce2006
Circles of success - How to successfully transition to lightning (2)
Circles of success - How to successfully transition to lightning (2)
Salesforce - Sweden, Denmark, Norway
Creating a Customer-Centric Enterprise
Creating a Customer-Centric Enterprise
dreamforce2006
Salesforce platform session 2
Salesforce platform session 2
Salesforce - Sweden, Denmark, Norway
Bring the Customer Journey to Life with Salesforce Marketing Cloud
Bring the Customer Journey to Life with Salesforce Marketing Cloud
Salesforce Marketing Cloud
WT19: An Amazing Lightning Transition in Review
WT19: An Amazing Lightning Transition in Review
Salesforce Admins
Introducing Analytics Mash-ups
Introducing Analytics Mash-ups
dreamforce2006
Improving Productivity with Outlook and Notes Integration
Improving Productivity with Outlook and Notes Integration
dreamforce2006
Lead Distribution Programs to Optimize Channel Revenue Customer Panel
Lead Distribution Programs to Optimize Channel Revenue Customer Panel
dreamforce2006
Future of Composite Apps S-Controls and Beyond
Future of Composite Apps S-Controls and Beyond
dreamforce2006
Inside the Enterprise Case Studies of Customer Apps
Inside the Enterprise Case Studies of Customer Apps
dreamforce2006
Getting the Most Hits Search Engine Marketing Best Practices
Getting the Most Hits Search Engine Marketing Best Practices
dreamforce2006
Improve Business Performance with Greater Insight From Dashboards and Reports
Improve Business Performance with Greater Insight From Dashboards and Reports
dreamforce2006
Beyond VC: Capital Raising for ISVs Without Giving Up Equity
Beyond VC: Capital Raising for ISVs Without Giving Up Equity
Salesforce Partners
How Salesforce.com Uses Marketing
How Salesforce.com Uses Marketing
dreamforce2006
Top Ten AppExchange Apps for Professional Edition
Top Ten AppExchange Apps for Professional Edition
dreamforce2006
Employers Direct with Salesforce.com on Sxip Access
Employers Direct with Salesforce.com on Sxip Access
dreamforce2006
Managing Exceptions with Salesforce Reporting
Managing Exceptions with Salesforce Reporting
Salesforce Admins
Advanced Reporting Tips and Tricks for New Admins
Advanced Reporting Tips and Tricks for New Admins
Salesforce Admins
Marketing Cloud - Partner Office Hour (November 3, 2015)
Marketing Cloud - Partner Office Hour (November 3, 2015)
Salesforce Partners
Tendances
(20)
S-Controls for Dummies
S-Controls for Dummies
Circles of success - How to successfully transition to lightning (2)
Circles of success - How to successfully transition to lightning (2)
Creating a Customer-Centric Enterprise
Creating a Customer-Centric Enterprise
Salesforce platform session 2
Salesforce platform session 2
Bring the Customer Journey to Life with Salesforce Marketing Cloud
Bring the Customer Journey to Life with Salesforce Marketing Cloud
WT19: An Amazing Lightning Transition in Review
WT19: An Amazing Lightning Transition in Review
Introducing Analytics Mash-ups
Introducing Analytics Mash-ups
Improving Productivity with Outlook and Notes Integration
Improving Productivity with Outlook and Notes Integration
Lead Distribution Programs to Optimize Channel Revenue Customer Panel
Lead Distribution Programs to Optimize Channel Revenue Customer Panel
Future of Composite Apps S-Controls and Beyond
Future of Composite Apps S-Controls and Beyond
Inside the Enterprise Case Studies of Customer Apps
Inside the Enterprise Case Studies of Customer Apps
Getting the Most Hits Search Engine Marketing Best Practices
Getting the Most Hits Search Engine Marketing Best Practices
Improve Business Performance with Greater Insight From Dashboards and Reports
Improve Business Performance with Greater Insight From Dashboards and Reports
Beyond VC: Capital Raising for ISVs Without Giving Up Equity
Beyond VC: Capital Raising for ISVs Without Giving Up Equity
How Salesforce.com Uses Marketing
How Salesforce.com Uses Marketing
Top Ten AppExchange Apps for Professional Edition
Top Ten AppExchange Apps for Professional Edition
Employers Direct with Salesforce.com on Sxip Access
Employers Direct with Salesforce.com on Sxip Access
Managing Exceptions with Salesforce Reporting
Managing Exceptions with Salesforce Reporting
Advanced Reporting Tips and Tricks for New Admins
Advanced Reporting Tips and Tricks for New Admins
Marketing Cloud - Partner Office Hour (November 3, 2015)
Marketing Cloud - Partner Office Hour (November 3, 2015)
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5 good reasons why e-commerce definitely has a place in your business.
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To Blog Or Not to Blog
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6 Must-Have Tools to Boost Your Social-Media Productivity
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So, do you know where your social media car is going?
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Blogs for Marketing Sample
1.
It’s about Marketing through
Blogs conversations! Write to me at Rajesh(dot)lalwani(at) gmail.com for the full presentation. October 2006 FMCC Workshop 13 October, 2006 New Delhi Presented by Rajesh Lalwani © Scenario Communication Partners 2006 1
2.
We already know
about corporate bigwigs blogging in the US. Correct. Many CEOs have taken to writing blogs to engage with key stakeholders. October © Scenario 2
3.
Jonathan Schwartz, President,
Sun Microsystems http://blogs.sun.com/jonathan/ Technology, Competition October © Scenario 3
4.
Bob Lutz ,
Vice Chairman, GM + Others http://fastlane.gmblogs.com/ GM initiatives and other asides October © Scenario 4
5.
Others, like Microsoft have
even used their employees’ blogs to give it a human face and soften its image. October © Scenario 5
6.
Robert Scoble, The
employed at Microsoft (Since quit) http://scobleizer.com Agreed with critics when he believed they were right. Communicated feedback to Microsoft teams. Later led Microsoft’s blog initiative ‘Channel 9’. October © Scenario 6
7.
Isn’t this corporate blogging? Yes,
and can benefit an organisation in many ways, depending on the need & situation. October © Scenario 7
8.
Enhanced Reputation &
Stakeholder Trust • Establish thought leadership • Gauge feedback on critical, internal/ external issues/ initiatives • Impact prospective customers by imparting information and comment • Address industry issues and shape public opinion • Help reach and impact government on policy issues • Engage with prospective employees • Engage with current employees • Become a source of information for the media, industry and other stakeholders October © Scenario 8
9.
What about using
blogs for marketing? Many companies are already using them successfully as marketing tool for their brands. October © Scenario 9
10.
But do blogs
and bloggers really matter? Ask Dell (and Sony), IIPM who have found themselves caught in a blogfire. October © Scenario 10
11.
Ignore it at
your peril Oops! I wish I was engaged in a conversation with my customers. My relationship could have helped in damage control. October © Scenario 11
12.
But even before
you jump in and decide whether to set up a blog or engage in a blog outreach programme, blogs can help you to understand the pulse. October © Scenario 12
13.
You are being
spoken about: Are you listening? Track issues, analyse. Opportunity/ Crisis? Wouldn’t you like to participate in the conversation/s? October © Scenario 13
14.
Here’s somebody who
listens: http://ysearchblog.com Inputs come handy in identifying customer needs and help fine tune product offerings. October © Scenario 14
15.
Nokia connected: Word
of mouth sells When did you last buy anything because the media said so? Word of mouth sells. October © Scenario 15
16.
The official N
90 blog Not all maybe positive as this one, but comments like this build user confidence and counter negative impact. October © Scenario 16
17.
Using blogs for
marketing isn’t necessarily about setting up a blog. You may not have one but may still use the blogosphere to your advantage. Amazon’s Affiliate Programme invites bloggers to sell its products and earn a commission. October © Scenario 17
18.
Neighbor’s envy, owner’s
pride http://treonauts.com Learn as you have fun. Andrew Carton, a Treo fan set up this blog. It’s hugely popular as we can see. October © Scenario 18
19.
Engage, don’t sell “Vespaway
celebrates the urban mobile lifestyle and includes articles, tips, tricks and links on the latest tools to help individuals get around any city more quickly, easily and enjoyably.” October © Scenario 19
20.
Who’s your evangelist? “Bullets
are our babies! Not one should go wasted!!!!” October © Scenario 20
21.
So, where do
I begin? Hope you didn’t waste time… Listen…carefully first! October © Scenario 21
22.
Jump in? Or…follow
a method? Blog/Works Proprietary Methodology slides, for private circulation only. October © Scenario 22