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Market Segmentation Dr. Anil Mishra 9937635059, 09425452065 [email_address] Asian School of Business Management
Definition ,[object Object],[object Object]
Need for segmenting Market ,[object Object],[object Object],[object Object]
Market segmentation Level ,[object Object],[object Object],[object Object],[object Object]
Criteria for segmenting consumer Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effective segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Market Segmentation 5

  • 1. Market Segmentation Dr. Anil Mishra 9937635059, 09425452065 [email_address] Asian School of Business Management
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