1. The document discusses various aspects of product planning and management, including product classification, product life cycles, and strategies for different stages of the life cycle. 2. It describes core and augmented product features, and different types of products including generic, expected, potential, consumer, and industrial products. 3. The document also covers product mix strategies, managing product lines, and discusses whether companies should focus more on designing long-lasting products that meet consistent human needs rather than frequent new launches.

1. Product Planning Dr. Anil Mishra [email_address] 9937635059, 09425452065 Asian School of Business Management

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