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Sales Promotion & Personal Selling

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PROMOTION ADVERTISING. SALES PROMOTION PERSONAL SELLING. PUBLIC RELATION. PUBLICITY & PROPAGANDA
ADVERTISING ,[object Object],[object Object]
 
Advertising objective(GOAL) ,[object Object],[object Object],[object Object],[object Object]
Decision of the advertising budget ,[object Object],[object Object],[object Object],[object Object],[object Object]
Message generation &evaluation ,[object Object],[object Object]
CREATIVE DEVELOPMENT & EXECUTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Developing an advertising campaign
[object Object],[object Object],[object Object],[object Object],[object Object],Developing an advertising campaign
SALES PROMOTION ,[object Object],[object Object]
Advantages of sales promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
METHODS OF SALES PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major decisions of sales promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selecting trade promotion tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Principles of personal selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Six steps of personal selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROSPECTING & QUALIFYING ,[object Object]
PRE- APPROACH ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRESSNTATION& DEMONSTRATION ,[object Object],[object Object],[object Object]
OVERCOMING -OBJECTIONS ,[object Object],[object Object]
CLOSING-- ,[object Object]
FOLLOW UP & MAINTENANCE ,[object Object],[object Object]
PUBLIC-RELATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING PUBLIC RELATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MAJOR DECISIONS IN MARKETING PR ,[object Object],[object Object],[object Object]
PUBLICITY & PROPAGANDA ,[object Object],[object Object]

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Sales Promotion & Personal Selling

  • 1. PROMOTION ADVERTISING. SALES PROMOTION PERSONAL SELLING. PUBLIC RELATION. PUBLICITY & PROPAGANDA
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