1. Market Mapping
Broad Areas 1 Name of Student
Location 2 Store Name
3 City
4 Location
Physicals 5 Type of Store
6 Sq Ft Area
7 Frontage
8 Adjacent Store 1
9 Adjacent Store 2
10 Are you allowed inside the store
Ambience 11 Only over the counter
12 Door, Entrance, work area
13 Staff: how many? Types?
14 Seating
15 Lighting
16 Smell
17 Pathways within
18 Methods of accepting payment
19 Child Friendliness
20 Trail Area/Sampling
Layout 21 Display
22 Visual Merchandising
23 Safekeeping
24 Information
Customer Friendliness 25 Billing
26 After Sales Service
27 Customer Group Composition
28 Range of Merchandise
29 Depth of Merchandise
30 Salesperson Info
31 Toilet
32 Temperature
33 Uniform
34 Sales Collateral
35 POP display inside/outside
36 Waiting area
37 Home Delivery
38 Statutory Requirements
39 First Aid etc
40 Attitude
41 Parking
42 How old the Shop is?
43 Who is the Shop Keeper?
44 Why is he doing this business?
45 What kind of customers come?
Product / categories 46 Product Categories
47 Sub Categories
48 Brands
49 SKU
50 Price Points
51 How many shelfs?
2. 52 How Brands were displayed on the shlves?
53 Lay out of the Store
54 Average Daily Foot falls
Business Throughput 55 Foot falls accoring to Day part
56 Conversion Ratio according to day part
57 Week day versus weekend foot falls
58 Daily average sales
59 Sales according to Day part
60 Sales-weekend versus weekday
Financials 61 Sales according to Product Categories
62 Sales According to Brands
63 Average Margin
64 Margin according to Categories
65 Credit Facility provided to customers?
66 How many credit customers per day?
67 How many cash customers per day?
68 Credit Card Facility?
69 How many Credit Cards are swapped daily?
70 Average amount on cash?
71 Average amount on Credit Card?
72 Expenses?
73 Rent
74 Electricity
75 Staff Salary
76 Break up of Staff Salary
77 Average Inventory in money terms
78 Average inventory in days stock terms
79 Track Supply Chain
80 Stockst?
81 C&F
82 Wholesaler
83 Inventory order
Supply chain analysis 84 Daily PO/Weekly PO/Monthly PO
85 How various brands service the store?
86 ASM/SE visits? How Often
87 What Support they get from Brands?
88 How many days Credit?
89 POP/Collateral Support?
90 Trade Allowance?Cash Back? Discount?
91 Transportation?
Promotion 92 Storage?
93 Shrinkage/theft/Pilferage?
94 When do you offer sale? Which month? Time?
95 Average discount offered?
96 Revenue during discount period?
97 Which product Categories they lack?
Issues 98 Which Brand/Product Categories they want to keep?
99 Problems Faced by the shop?
100 Expansion plans? If any?
3. Your Allotment PHOTO
Please write down name
Points to Ponder on !!!! #1
1 Sq Ft Area
2 Approx Sales
3 Why does this outlet exist?
4 Staff
5 Systems
6 Style
7 Strategy
8 Shared Values
9 Structure
10 Door, Entrance, work area
11 Seating
12 Ergonomics
13 Lighting
14 Smell
15 Pathways within
16 Stocking
17 Methods of accepting payment
18 Child Friendliness
19 Trial Area/Sampling
20 Display
21 Visual Merchandising
22 Interpretation
23 Ordering
24 Safekeeping
25 Information
26 Billing
27 Consultation
28 CRM
29 After Sales Service
30 Customer Group Composition
31 Range
32 depth
33 Salesperson Info
34 Toilet
35 Temperature
36 Uniform
37 sales Collateral
38 POP
39 Testimonials
40 Waiting
41 Home Delivery
42 Statutory Requirements
43 First Aid etc
44 Languages Known
45 Attitude
46 Entrance
47 Parking
and so on……….
