This document provides information on the digital assets and performance of L'Occitane's website (www.id.loccitane.com). It discusses that the website loads slowly, but has a neat and user-friendly layout. It represents the company's identity well through color usage. The website also offers interactive product information and content. Some improvements are needed to further optimize performance. Metrics shown indicate the website gets most of its traffic from search and Indonesia. Social media also drives traffic to the website and Instagram.

3. L'OCCITANE en Provence
@LOCCITANE_ID
www.id.loccitane.com
LOCCITANE Indonesia
LOCCITANE Indonesia
Current Digital Assets
loccitane
L'OCCITANE

5. 1. L’Occitane website does have an
excellent performance, it contains almost
every information needed by investors,
consumers and other stakeholders.
2. Website’s page load time is little bit
slowly
3. It has quite a user friendly appearance
– all information placed neatly and very
straightforward. Readers won’t get lost in
looking for information they need.
4. Website’s appearance represent
company’s identity by colors displayed
5. Offers and product serve very
interactive and direct with costumer
6. Fiture maksimal and content attractive

6. performance of
www.id.loccitane.com
personal is not good,
but there are still some
issues to be fixed
immediately for make
a more better grade.

7. This data represent the traffic from your website. As shown above, “Bounce
Rate” from your website is low. “Bounce Rate” would impact into your website
traffic as well

8. In last 3 months, most of visitor of your website came from “Search”. It is
consider as a good thing. However there is just a few people came to your
website from “Direct”.

9. This data represent the Geography location from your website. As shown above,
the first leading country is Indonesia, that’s mean your target in Indonesia has
know your website well.

10. This data represent the traffic from your website. As shown above, Referring
Sites from your website is good, consumer direct visit your website and after that
they move to your instagram to know more information about your product.

11. This data represent the search traffic from your website. You have organic key
word, and the most people search at google, the top one key word is L’Occitane
Indonesia

12. This data represent the traffic from your Social Media. As shown above, the first
people search L’occitane in Facebook, next is twitter and the last youtube.

13. This data represent the traffic from your website. As shown above, “Bounce
Rate” from your website is low. “Bounce Rate” would impact into your website
traffic as well

14. This data represent the categories from your product. As shown above, load
come form business and industry in the next you have categories form news and
media and users who visited id.loccitane.com also visit the following website
such as “Forum.femaledaily”

15. www. id.loccitane.com

18. Proposed keyword SEO L’Occitane.

19. Investment Economy & Business Technology Travel
www.rajainvestasi.com
www.analisaham.com
www.saraninvest.com
www.arahbisnis.com
www.lajubisnis.com
www.indeksbisnis.com
www.gilaponsel.com
www.hiteknologi.com
www.alltekno.com
www.mautravel.com (Under
Development)
www.blajarsaham.com
www.yukinvest.com
www.ikutinvest.com
www.dampakbisnis.com
www.bisnisjitu.com
www.bisnisekonomi.com
www.maniakpc.com
www.updatekno.com
www.layartekno.com
www.pergijauh.com (Under
Development)
www.investasik.com www.propertibisnis.com
www.pasarekonomi.com
www.topikonomi.com
www.bisnisup.com
www.ayousaha.com
www.maujalan.com (Under
Development)
Lifestyle Automotive Sport Finance
www.marigaya.com
www.gayatren.com
www.ubahgaya.com
www.ulikmesin.com
www.otomotips.com
www.hobimesin.com
www.laripagi.com
www.olahsehat.com
www.jiwasehat.com
www.britakeuangan.com
www.barutren.com
www.lebihgaya.com
www.jagomesin.com
www.motodif.com
www.modifikatips.com
www.marisenam.com
www.ikutsehat.com
www.inisehat.com
www.datakeuangan.com
www.lifevaganza.com www.mainmesin.com
www.otohits.com
www.otomesin.com
www.rawatmesin.com
www.superotomotif.com
www.wadahbola.com
www.rajabugar.com
www.kiatbugar.com
www.halkeuangan.com

20. COMPETITIVE
REVIEW

21. COMPETITIVE REVIEW
This online trend graphic represent the numbers of search using keywords above.

22. L’Occitane - Keyword Insight | Top and Rising
People who search with keyword “L’Occitane” are seeking the content related
to the keyword above as well.

23. SK II - Keyword Insight | Top and Rising
People who search with keyword “SK II” are seeking the content related to the
keyword above as well.

24. Kiehls - Keyword Insight | Top and Rising
People who search with keyword “Kiehls” are seeking the content related to the
keyword above as well.

25. Lancome - Keyword Insight | Top and Rising
People who search with keyword “Lancome” are seeking the content related to
the keyword above as well.

26. Clarins - Keyword Insight | Top and Rising
People who search with keyword “Clarins” are seeking the content related to
the keyword above as well.

27. CATEGORY INSIGHT
BROADER INSIGHT

28. This online trend graphic represent the numbers of search using
keywords above.
CATEGORY INSIGHT BROADER INSIGHT

29. Cara Merawat Wajah - Keyword Insight | Top and Rising
People who search with keyword “Cara Merawat Wajah” are seeking the
content related to the keyword above as well.

30. Tips Memutihkan - Keyword Insight | Top and Rising
People who search with keyword “Tips Memutihkan” are seeking the content
related to the keyword above as well.

31. Cara Memutihkan Wajah Dengan Cepat - Keyword Insight | Top and Rising
People who search with keyword “Cara Memutihkan Wajah Dengan Cepat” are
seeking the content related to the keyword above as well.

32. Menghilangkan Bau Badan- Keyword Insight | Top and Rising
People who search with keyword “Menghilangkan Bau Badan” is not really
much so the application cant share result because not enough search for this

34. Explore
indonesia with
FWD life
General
Posting
(Celebration
Day, Events,
etc)
FWD life
Product
Service Info
Trivia & Quiz
FWD
Bebaskan
Langkah

35. Your Facebook account has already 4,284,411 likes and number of
engagement which shows from “Talking About This” is high(78,676 TAT).

36. You already had 9,880 number of followers but your twitter have great content -
keeping the content in business style.

37. Digital
Strategies and
Creative and
Conceptualization

38. Obtain a Digital Activation as the
main 360 degree digital marketing
strategy in order to achieve the
goals.
SEO
25%
Facebook
15%
Twitter
15%
SEM
15%
Socmed
maintenance
20%

39. There are many
competitors with natural
formula in Indonesia and
reach client form digital
strategist like social media
and promotion in website.
Tight competition among
natural product in Indonesia
and every product have
unique selling preposition
make costumer really hard
to decide they choice.

40. FWD is insurance in Indonesia that
focus in young people act. FWD
think different with young people
believes. Who want to be free, in
positives way.
FWD helps young people to feel
free about their dream, their
passion, and helps young people
to face any barrier to make
breakthrough with true act.

41. Your digital
OBJECTIVES
1. Providing the latest information updates via
digital assets and maximize the quality of the
contents
2. Promoting online service and benefits and
features by giving the comprehensive content
( Informative + Educative + Entertaining )
3. To build L’Occitane brand as a natural product’s
by providing the best and most advanced
natural product’s for customers
4. Increasing sales form offline goes to online and
reach new customer of L’Occitne and also build
brand awerness.

42. LETS MEET OUR
TARGET AUDIENCES

43. Kevin
23 Years Old
v SES A/B
v Fresh Graduate.
v Use internet as one of his news
sources.
v Social Media savvy.
v Active and Social .
v Urban people who lives in Big
City and concern about natural
and healthy product.

44. Rita
25 Years Old
v SES A/B
v First Jobber
v Use internet as one of his news
sources.
v Social Media savvy.
v Love travelling
v Life in big city and have much
activity at in or out door.

45. Josh & Rita
28- 35 Years Old
v SES A/B
v Married Man & Woman.
v Care about their safety.
v Check on the internet daily.
v Social Media savvy.
v Use their motorbike to support
their lifestyle and avoid traffic.

46. v SES A/B
v Young Family
v Togetherness
v Monthly shopping with family
v Active in Social Media
v Internet Savvy
Meet Putra & Citra
Young Family

47. Our Digital
Strategies
For
L’Occitane

48. No Product Rate Period Total
1 Social Media Development for FWD life
Increase +50.000 Fans on Facebook
Consultation and Creative Conceptualization
Design Landing Page
Design Profile Picture
Facebook and Twitter Maintenance for FWD lifeSocial Media
Maintenance Activities:
Biweekly Editorial Plan
Content Updating
3 Times for Facebook (per Day)
5 Times for Twitter (per Day)
Monthly Reporting
Unlimited Social Media Design and Creative
Customized Photo Conttent
6 Times Social Media Design Updates (1 year)
Customized Photo Content
Including 3 landing page development for 3 Social Media
Activities
IDR. 35,000,000
IDR. 17.000.000
1 time
12
IDR. 35,000,000
IDR. 204,000,000

49. No Product Rate Period Total
2 Website Maintenance
Maintenance Team Support
a. Web Master : Web Manegament, Concept,
Activity and Web Progress
b. Web Designer : Web Graphic, Animation and
Banner
c. Web Producer : Web Content ( Providing and
Supervising ) and Data Support
d. Web Programmer : Web Engine, database, bug
error & other technically problems
Update and Upload Content
Web Reporting periodically
Banner design template
Content Writing Under Domain
3 content every month
IDR. 6,000,000 12 IDR. 72,000,000

50. No Product Rate Period Total
3 Search Engine Development (SEO)
SEO Development
SEO On Page
a. Meta Description
b. Meta Keyword and Implementation
c. URL Naming and Structuring
d. Image Alt Text
e. Robot.txt
f. Content Writing (5 per week)
SEO Off Page
a. Content Writing (5 articles per week)
b. Blogging for Four Category
c. Social Bookmarking to increase more quality back
links
d. Reporting
e. Blog Content Management
IDR. 8,000,000 12 IDR. 96,000,000

51. No Product Rate Period Total
4 Media Placement for Facebook Ads
Estimated Clicks: 50,000 Clicks per Month
Setting Up Campaign Management
Maintaining Budget for number of clicks, action and
view
Creating Facebook Ads
Creating Ad Text & A/B Split Testing
Daily Facebook Ads Monitoring
Ads Scheduling & Ads Rotation
IDR. 20,000,000 2
months
IDR. 40,000,000

52. No Product Rate Period Total
5 Media Placement for GDN ( Google Display Networks )
and SEM ( Search Engine Marketing)
Estimated Clicks: 48,000 Clicks for 2 Months
Create & Set Up GDN Campaign
Creating Ad Group
Creating Image Ads & A/B Split Testing
Daily Image Ads Monitoring & Optimization
Landing Page Optimization
IDR. 30,000,000 2
months
IDR. 60,000,000

53. No Product Rate Period Total
5 Media Placement for GDN ( Google Display Networks )
and SEM ( Search Engine Marketing)
Estimated Clicks: 48,000 Clicks for 2 Months
Create & Set Up GDN Campaign
Creating Ad Group
Creating Image Ads & A/B Split Testing
Daily Image Ads Monitoring & Optimization
Landing Page Optimization
IDR. 30,000,000 2
months
IDR. 60,000,000

54. www.thinkdigital.co.id
@Think_Digital Think Digital