This presentation incudes the following: Elements of Social Networking Current Status of Orkut in India Why did Orkut become so Popular in India? Analysis of Indian youth on Orkut Upcoming Indian Social Networks (Their Strategy) Life Cycle of a Social Network

1. Tuesday, May 26, 2009 CONFIDENTIAL by Rajiv Dingra Chief Blogger - WATblog.com Lead WATconsultant – WATconsult.com Social Networking in India

3. ELEMENTS OF SOCIAL NETWORKING Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL INVITE

4. ELEMENTS OF SOCIAL NETWORKING Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL INTERACT

5. ELEMENTS OF SOCIAL NETWORKING Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL SEARCH

6. STATUS OF ORKUT IN INDIA – JULY 2006 Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL PARTICULARS STATISTICS (Millions) Total registered users 23.8 Total Indian registered users 1.4

7. CURRENT STATUS OF ORKUT IN INDIA Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL

8. CURRENT STATUS OF ORKUT IN INDIA Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL Particulars Statistics (Millions) Total registered users 47 Between age 18-25 years 27 Total Indian registered users 6.3 Indians between age 18-25 3.5

9. CURRENT STATUS OF ORKUT IN INDIA Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL

10. ORKUT VS HI5 Case Study Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL

11. User Happiness v/s Number of Features Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL

12. ORKUT VS HI5 Case Study Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL HI5 Model Orkut Model

14. Analysis of Indian Youth on Orkut: Recently active user statistics Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL Sex Ratio (F:M) Avg Fans Avg Photos Avg Scraps Avg Communities Avg Friends Avg Videos 1:3 16 5 754 26 118 0.2

24. INDIAN SOCIAL NETWORKING SCENE Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL

26. INDIAN SOCIAL NETWORKING SCENE Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL

28. INDIAN SOCIAL NETWORKING SCENE Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL

30. Smaller Players (in terms of userbase, engagement and traffic) Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL

31. Hikut Case Study Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL

32. New entrants Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL

33. VERTICAL/NICHE SOCIAL NETWORKS Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL

34. Life Cycle of a Social Network Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL 0-1lakh users - 1lakh – 1 million users - 1million – 10million users - FOCUS ON SIMPLE AND VIRAL INVITATION FEATURES FOCUS ON INTERACTIVE FEATURES THAT MAKE COMMUNICATION FUN, COOL AND EASY FOCUS ON EASY AND POWERFUL SEARCH

35. Contact Us Tuesday, May 26, 2009 | © WATConsult. All Rights Reserved CONFIDENTIAL FOR ANY EXPLANATION OR CLARIFICATION CONTACT US. Rajiv Dingra Chief Blogger - WATblog.com Lead WATconsultant – WATconsult.com (M) - +91-9820761167 Email – [email_address]