Retail Rajnish Brand

2. Brand Equity Rajnish Kumar

3. Definition Creating a Brand Measurement of Brand Equity Industry Insights Q and A

4. Definition The Added Value a Brand Name Identity Brings to a Product or Service Beyond the Functional Benefits Provided Or simply put The up charge on a product or service can command beyond its tangible or theoretical value is the Equity of the associated Brand If a product can be sold for X without any Brand but can be sold for 4 X with it, 3X is its Brand Equity