12. Different fields of
psychology...
Cognitive Behavioral Environmental
thinking respond people
processing react surroundings
logic conform interact
emotion signal adapt
+ Social etc
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop :: November 3 2011
13. Cognitive
Constraints on
thinking based on
brain processes
eg. Short term memory
holds
7 +/- 2 things
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
14. Behavioural
Acting in Response to
People & Product
We adapt products and
respond to what other
people do
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
15. Environmental
Thinking & Acting in
Response to the
Environment
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
26. Environment
Memory held within the space
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://www.georgiahealth.edu/resident/fm/images/nursestation.jpg
27. We have to
externalise the
internal
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
28. Short Term Memory: 7 +/- 2
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://www.weirdwarp.com/wp-content/uploads/2009/05/brainexplosion.gif
29. Or commit to
long term memory
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
52. If well spoken (!)
The space and
objects in it direct
our thoughts and
movement - we
listen & then Do
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
53. First image from Thoughtless Acts by Jane Fulton Suri
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop Second Image from: www.visualphotos.com. Man walking on yellow line. Image no. FAN2045230. Photo by Whisson/Jordan
63. Else, People Make
Their Own Rules
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://www.dailymail.co.uk/news/article-2094939/Britains-longest-clutter-free-street-unveiled-make-things-SAFER.html
64. Or We Need to
Explicitly Guide
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://www.flickr.com/photos/jeremai/6674077201/
67. As designers we design
products, spaces, etc but we
also affect/change/nudge
behaviour
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
68. An environment dictates behaviour
& people assume a role
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
69. Objects dictate interaction
& people find a way to
understand & interact
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
70. Narrative
the means by which we
make sense of the world
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
71. We don’t create whole
experiences, we affect OR
become a part of the
experiences that people are
already having
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
72. We enter a space, cross the
threshold, with a story
already playing in our
heads. This story affects
how we relate to and
process the space we are
now in.
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
73. Story A
already late
irritated
Disorientated
Need to Pee
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
74. Story B
On Time
irritated
Well Known
Need to Pee
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
75. Story C
Early
Excited
Disorientated
Meeting Someone
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
76. With each of these, your
focus is different
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
78. Intended:
The light provides a magical...
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop http://upload.wikimedia.org/wikipedia/commons/7/7b/VandA_Rotunda.jpg
79. Perceived:
I need to pee where are the Toilets?
(The light isn’t even noticed)
http://jeanraffa.files.wordpress.com/2012/04/have_to_pee_signs_funny_signs-s600x561-62050-5801.jpg
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
90. Now you do it...
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
91. Change the narrative...
1. Go to a busy hotspot
2. Get to know the people and the space
Take a wide angled view before zooming in
Look for connections, rituals
Look for mis-matches
3. Decide what the current narrative of the space is
4. Decide what the current narrative of the people is
5. Decide to change the narrative
What are you changing it to? For the space & the people
6. Create change
Use yourselves or change the environment.
Create an invitation,discovery & reward
7. Evaluate the effects
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
93. Pointers...
Get to know the personality of the space
Get to know the people
Look for connections, rituals
Look for mis-matches
Take a wide angled view before zooming in
Create change
Evaluate the effects
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop
94. "No story has power, nor will it
last, unless we feel in ourselves
that it is true, and true of us...If
a story is not about the hearer
he will not listen..."
- John Steinbeck, East of Eden
Rakhi Rajani :: MACPfNE :: Design Psychology Workshop