8. Business Information Links IT Applications Performance Effects
Strategy
Direct sales Customer orders are transmitted Call centre Accurate forecasting of demand
directly to Dell, where program automation, Premier Segmentation of demand
does second check for technical Pages, Dell On-Line, Early indication of shifts in
and financial feasibility. Dell Product demand
Services (DPS).
Build-to- Order information travels with Dell Order Better control of operations
order product through the build Management System Reduced inventory and transit
process, enabling inventory (DOMS), e-mail, points
control, the meeting of special Lotus Notes Better communication during
customer requirements, build process
download of custom software, Improved monitoring and
etc. evaluation of production and
supplier quality
Direct Information sharing notifies Dell Logistics Accelerated outbound logistics
distribution suppliers to ship monitors to System, Lotus No inventory
arrive with PC Notes, e-mail Optimization of production,
Aggregation of information Information to Run quality, and distribution, globally
includes orders, inventory the Business (IRB) and locally
turnover, production throughput,
supplier quality,
on-time distribution
