PPT for Moneka/Pankaj

1. Digital Marketing The Future is Now!

2. About YRALS Set up to create social media campaigns for brands on an ROI Basis in 2008 YRALS was founded by Jaideep Bir along with an angel investor and has a 20 member team in Mumbai YRALS executes SMO in two formats: Qualitative Engagement Quantitative Traffic YRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyalty The company has executed Social Media campaigns for over 50 clients across sectors including: Media | Travel | Automobiles | Apparel | Telecom |Technology

3. OurServices

4. What do we do? Driving Traffic – CPC (Cost Per Click) Quality Conversations – using Blog, Product Reviews Generating Video Views – Online Report Adding Fan / Follower Base (On Facebook, Orkut & Twitter) Creating Online Applications Creating Adver-Games Creating Video Virals Creating Websites

6. The seeding process also helps SEO via link-backs to the site on other sites

7. Yrals as Traffic Brand Name: Guten Appetit India Campaign Name: GAI Campaign Duration: 1 Month Brand Name: Kingfisher World Campaign Name: IPL Campaign Duration: 38 Days Clicks: 30,000 Brand Name: Tata Indicom Campaign Name: Second Life Campaign Duration: 1 Month Clicks: 7,000 Brand Name: ACS Campaign Name: ACS Campaign Duration: 1 Month Clicks: 12,500 Brand Name: Bajaj Campaign Name: Bajaj XCD 135 Campaign Duration: 1 Month Clicks: 7,000 Brand Name: Aloo Chaat Movie Campaign Name: Aloo Chaat Campaign Duration: 45 Days Clicks: 26,000

8. Yrals as Traffic Brand Name: Tata Indicom Campaign Name: Photon Plus (Giz Guru) Campaign Duration: 1 Month Views: 12,000 Visitors Brand Name: Fox Campaign Name: Slumdog Millonaire Campaign Duration: 1 Month Clicks: 5,000 Brand Name: Tata Indicom Campaign Name: Hello Hello Campaign Duration: 1 Month Clicks: 3,000 Brand Name: Intel Campaign Name: Intel Rockstar Campaign Duration: 1 Month Clicks: 40,000 Brand Name: Idea Campaign Name: Cricket Fever Campaign Duration: 1 Month Clicks: 5,000 Brand Name: Bajaj Campaign Name: Pulsar 220 DTSi Campaign Duration: 1 Month Clicks: 20,000

9. Yrals as Traffic Brand Name: Tata Indicom Campaign Name: Photon Plus/ Speed Ka Baap Viral Video Campaign Duration: 1 Month Clicks: 8,000 Brand Name: Star Plus Campaign Name: Sach Ka Saamna Campaign Duration: 1 Month Clicks: 40,000

10. Yrals as Traffic Windows Live Planet - Microsoft Brand Name: Microsoft Campaign Name: Windows Live Planet Campaign Duration: 1 Month Registrations of 33,250 Users

11. Yrals as Traffic Brand Name: Star World Campaign Name: Dramarama - Knight Riders Campaign Duration: 1 Month Clicks: 40,000 Brand Name: Tata Tea Campaign Name: Jaago Re - KBPS Campaign Duration: 1 Month Clicks: 10,000 Brand Name: Zee TV Campaign Name: JKR Campaign Duration: 45 Days Clicks: 25,000 Brand Name: HP Campaign Name: Green Novation Campaign Duration: 2 Months Clicks: 50,000 Brand Name: Star Plus Campaign Name: Star Player Campaign Duration: 45 Days Clicks: 12,000 Brand Name: HP Campaign Name: Green Novation P2C Campaign Duration: 2 Months Clicks: 50,000

12. CPC – Pricing Up to 50000 clicks: Rs. 8 – 10 Per click For 200000 – 399999 clicks @INR 5 (Gross) For 100000 – 199999 clicks @INR 6 (Gross) Large For 50000 – 99999 clicks: @INR 7 (Gross) Medium Small

13. Quality Conversations: Using Blogs, Product Reviews The philosophy at Yrals is that all good brand strategies start with the target audience and build convesations and communication from there. With an ear to the ground to capture the buzz and tactical placement of reviews, Brands often receive far more value via conversations we start, than is truly MEASURABLE Yrals creates blogs for the brands Yrals uploads reviews on Product review sites Yralscreates and managesconversations with users on behalf of the brand Product Reviews

14. Yrals as Conversations Farah Khan’s Blog –Tere Mere Beach Mein

15. Yrals as Conversations Rajeev’s Blog –Sach Ka Saamna

16. Yrals as Conversations Star Plus - Perfect Bride Blog

17. Quality Pricing

18. Video Views – Online Report Videos are now becoming mainstream on the web, since 80% of the internet users have broadband. Research shows in a learning environment about 10% is remembered when Users Read, 20% of what is heard and 30% of what is seen, but 50% of what is Seen and Heard. So for clients who have videos / viral videos, can now use the online process to promote their brands.

19. Video Views – Online Report

21. Fan Based - Orkut & Facebook Groups & Twitter Sach Ka Saamna – Fan Page (Facebook)

22. Fan Based - Orkut & Facebook Groups & Twitter Sach Ka Saamna – Group (Facebook)

23. Fan Based - Orkut & Facebook Groups & Twitter Tere Mere Beach Mein - Facebook Fan Page Group

24. Fan Based - Orkut & Facebook Groups & Twitter Zee TV- Jhansi kiRani (Facebook) Fan Page Group

25. Fan Based - Orkut & Facebook Groups & TwitterPricing

27. Online Application SKS Application Also On Orkut

28. Online Application Tata Motors: MANZA Indulgent Actors (Application)

29. Online Application Tata Motors: MANZA Indulgent Actors (Application)

30. Online Application Tata Motors: MANZA Indulge in MANZA (Application)

31. Online Application Tata Motors: MANZA Indulge in MANZA (Application)

32. Online Application

33. Online Application

34. Online Application

35. Online Application

36. Online Application

37. Online Application - Pricing

38. Adver Games With the growth of the internet, adver-games have proliferated, often becoming the most visited aspect of brand websites and becoming an integrated part of brand media planning in an increasingly fractured media environment.

39. Adver Games Online Game for Channel V – Exhausted

40. Adver Games Online Game for Zee TV – Jhansi KiRani Level 1 Level 2 Level 3 Level 4

41. Adver Games - Pricing Note: All games will be made using Flash 8

42. Viral Video A viral is a way to connect on a humor tangent with the user. The Virals create the pun which easily makes the user relate to themselves. Virals create major impacts for the brand. A viral can push across a serious situation on a lighter note. And in today’s world, serious fun has become the need of the hour!

43. Video Virals Online Animated Viral for Zee TV - Dance India Dance

44. Video Virals- Pricing

45. Websites A website is the easiest way for a user to know about the brand. Facts and figures of the brand, about the company, about the future prospective etc. The more user friendly the website is, the better it is for the user. The brand’s website is becoming a necessity because people before using the product/service or invest also find out through the website.

46. Websites SMC Caribbean Website

47. Websites Dramarama – Knight Rider Website

48. Websites Revival of the Tata Indica Vista

49. Websites 3D Tata Indica Vista Website

50. Website - Pricing

51. Connect With Yrals CEO: Name: JaideepBir Mail: Jaideep@yrals.com Social Media Head: Name: Rochelle Pereira Mail: Rochelle@yrals.com Business Development Team: Name: Nabeel Merchant Mail: Nabeel@yrals.com Name: Raksha Narang Mail: Raksha@yrals.com Address:D1, Pioneer Heritage II, Daulat NagarOff S V Road, Santa Cruz(W)Mumbai - 400 054. Maharashtra Call : +91-22-2661 5764 Mail : contact@yrals.com