Sector Analysis of Aviation Industry
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This is a sector analysis presentation on the aviation industry.
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Sector Analysis of Aviation Industry
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- 2. HISTORY Montgolfierbrothers *Unmanned Hot Air Balloon *First manned flight, a tethered balloon with humans on board *First free flight with human passengers JacquesCharles&Robert brothers world's first unmanned hydrogen- filled balloon JacquesCharles& Nicolas-LouisRobert manned hydrogen balloon 2
- 3. Physics of flight by Cayley Successful model hang glider flight 1800 1804 Timeline of aviation history after 18th Century 3 1853 1884 1891-96 1900 1900-05 1909 1910 1919 1958 1961 1969 1970 2010 Towed, controlled, manned glider flight (Cayley) Controlled hang glider flights (Lilienthal) The Wright Brothers World’s first jet propelled aircraft Boeing 707 Apollo 11 Moon landing First 24 hour flight using only solar panels and electric power First fully controllable lighter than air flight First Zeppelin First crossing of the English Channel in a heavier-than- air aircraft First Atlantic crossing First manned space mission Airbus
- 4. The Wright Brothers 17 December 1903 The first sustained, controlled, powered heavier-than-air manned flight By Orville Wright At Kill Devil Hills, North Carolina 4
- 5. Crossing the English channel Louis Charles Joseph Blériot French aviator, inventor and engineer Built a successful aircraft Made the first flight across the English Channel in a heavier than air aircraft in 1909 5
- 6. World’s first jet propelled aircraft piston- engine exhaust gases adding heat to an otherwise pure air stream compressed by rotating fan blades in a duct Jet Propelled Aircraft 6 Romanian Henri Coandă (1910)
- 7. Boeing 707 7
- 8. Airbus Subsidiary of European aerospace company First commercially viable fly-by- wire airliner, A320 World's largest airliner, A380 Airbus 1970 8
- 10. Aviation sector….. The sector deals with the transport of passenger and cargo from one place to another, using the aerial route. Size : About 75 million Passengers $5.6billion Growth Growth in 2013 : 6% - 8% Vision 2020 statement predicts handling 280 million customers by 2020 10
- 11. From then to now… 11 • 1953: NATIONALISATION OF AIRCRAFT INDUSTRY • Assets of 9 existing companies transferred to two entities in the aviation sector controlled by the Government in Indian Airlines, primarily serving domestic sectors Air India, primarily serving the international sectors • • IMPLICATIONS Aviation became a preferred mode of transport for elite class Restricted Growth of Aviation Industry High Cost structure Underdevelopment of infrastructure • 1986: Private Sector Players permitted as Air taxi operators. Jet, Air Sahara, etc started service. 1994: Private Carriers permitted to operate scheduled services. Six operators granted license, however only Jet and Air Sahara able to service. 2003: Entry of low cost carriers. Air Deccan, Spice Jet, Go Air, Indigo. IMPLICATIONS Aviation is now affordable with check fares and discount schemes. Various Operators with different business model. Huge growth foreseen in Aviation
- 12. 7 P’s - AVIATION SECTOR 12
- 13. Giving a Feel For The “Product” Inside a Service Wrapper •Consumers are demanding not products, or features of products but the benefits they will be offered. •The airline product includes of two types of services: 1. On the Ground Services. 2. In-Flight Services. PRODUCT MIX Airlines service products CABIN SERVICE. CATERING SERVICE RAMP SERVICE. OTHER SERVICE.
- 14. PRICE MIX Premium Pricing Value For Money Pricing Cheap Value Pricing APEX Fares Low-Cost Pricing
- 15. • Online 24-hour reservation Systems. • Consolidation. • Tour Operator/ Travel Agent. • Affiliated with companies. PLACE MIX
- 16. PROMOTION MIX Advertising Publicity Sales promotion Word of mouth Airlines Advertisement Needs to Keep in Mind the Image of Country, The Scenic Beauty, Tourist Attractions, Rich Cultural Heritages or Which Would Attract Number of Tourists.
- 17. PROMOTION MIX Advertising Publicity Sales promotion Word of mouth The PRO, Receptionist, Travel Agents, Media People Are Very Important People in Publicizing The Business.
- 18. PROMOTION MIX Advertising Publicity Sales promotion Word of mouth The Travel Agents, Tour Operators, Frontline Staffs Contribute a Lot to The Promotion of Airlines Business.
- 19. PROMOTION MIX Advertising Publicity Sales promotion Word of mouth ‘Customer Loyalty Ladder’ .
- 20. Competence. Reliability. caring Attitude. Responsiveness. Initiative. Problem Solving Ability. Goodwill. PEOPLE MIX
- 21. • Reservation. • Flight Information. • Facilities at The Airport. • Baggage Handling. • Meal Service. • Flight Entertainment. • Deliver Quality Service. PROCESS MIX
- 22. On the ground: • Booking offices or ticket counters. • Paperwork. • Brand Logo. • Tickets. PHYSICAL EVIDENCE In-flight: •Aircraft. •Seating Configuration. •Good Inner-exteriors. •Uniforms. •Ambience. •Baggage. •Labels or Tag.
- 23. SERVICE FAILURE AND RECOVERY STRATEGY 23
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- 32. Thank you… 32