5. Automotive Marketing Principle #1: Stories Sell! (Yesterday, Today and Tomorrow)
DEALERSHIP SPONSORED
SOCIAL NETWORK
(community)
Brickell Honda
Story, Article
or News
6. Content Distribution Hub Site
• Application Layer
Integration
• Automated Syndication
(RSS/widgets)
• User Triggered
Syndication
• Manual Placement
(copy & paste)
www.MyMiamiHonda.com
7.
8.
9. After I click the “Share” button below a photo in Brickell Honda’s MyMiamiHonda.com social
network, a new window automatically pops open and Facebook recognizes me, has me already
logged in and the photo’s headline, description and thumbnail is preloaded and ready to go… I
add a comment in the box at the top explaining why I am sharing this Honda dealer’s image
because it shows a business reinvesting in the local community… Wouldn’t you? If user is not in
the mood to type, they can just click the “Share” button on the bottom right…
10.
11. When I was dropped back into
MyMiamiHonda.com, I clicked on the
Twitter link… With that one click of my
mouse, the site’s syndication
integration pushes a status update to
the Miami Honda Twitter account,
ready to share with customers, friends,
family, coworkers (Twitter followers) in
a nicely pre-populated message…
With a link to the photo!
12. What about Search Engines?
Will Social Network pages, blogs, etc. be
indexed by Google?
Is there any value to references made about
our dealership and the anchor text links that
we put into our profile pages?
Brickell Social Media Profiles in Search Engine
Results Pages (SERP)…
Measured in “Pages” rather than “Position”!
MyMiamiHonda.com becomes the content repository and centralized distribution point feeding out across the social web and into the appropriate site profiles and accounts from amongst 300+ that have been set up to date for Brickell Honda.
Articles and content being syndicated out from the MyMiamiHonda.com hub social network contain references, citations, reviews and a wide range of content that all link back to BrickellHonda.com
Brickell Honda’s syndicated profiles set up within over 200 of the web’s most popular business listing services and online directories such as Google Places, Yahoo Business Listings, Merchant Circle and more serve as a primary driver of inbound phone call traffic to the dealership’s sales and service departments.