The Cluetrain Manifesto Ppt

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Business Technologie

Markets Are Conversation ,[object Object]

Markets Consist Of Human Beings, Not Demographic Sectors ,[object Object],[object Object]

Conversation Among Human Beings Sounds Human They Are Conducted in a Human Voice ,[object Object],[object Object]

When Delivering Information, opinions, perspectives, dissenting arguments or humorous sides the human voice is typically open, natural, uncontrived ,[object Object],[object Object],[object Object]

People recognize each other as such from the sound of this voice ,[object Object],[object Object]

the internet is enabling conversations among human beings that were simply not possible in the era of mass media ,[object Object],[object Object]

Hyperlinks subvert hierarchy ,[object Object],[object Object]

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