We reviewed the best sales for Designer Clothes and Shoes and found that now is the best time to shop. Sales begin May 28 (today!) and will last through July. Shop early for the best sales and wait for 2nd and 3rd markdowns for the best deals!
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Best Time to Shop: Designer Sales
1. Best Time to Shop:
Designer Clothes and Shoes
May 2013
2. Many high end retailers have predictable
early summer sales – starting TODAY!
• As a shopper, it often feels like you pay full price for something that
goes on sale the next week – if only you knew when the sales were
coming!
• It turns out that many retailers are quite consistent with their sale
calendars year after year and also tend to follow their competitors on
timing
• Post-Memorial Day (starting today, May 28th!) is the best time to shop
for deals on Designer Clothes and Shoes at luxury retailers like Saks,
Barneys and Neiman Marcus
– Shop early for the best selection; wait 2-6 weeks for 2nd and 3rd
markdowns for the best deals
2
3. The best sales start at 40% after Memorial
Day and move deeper every 2-3 weeks
• We sampled 27 high end retailers and found ~60% had a big sale that began between mid-
May and the week post-Memorial Day; ~50% of those began before Memorial Day and 50%
began the week of Memorial Day
• The major luxury department stores, Neiman Marcus, Saks and Barneys, have some of the
best sales and operate on a very similar sale schedule
– Last year, all started their sale the day after Memorial Day at 40% off then moved to either 55% or
60% off 2 and 3 weeks later
– Final markdowns (70% off and greater) started in mid-to-late July
• Online-only higher end retailers Net-a-porter, Shopbop and Piperlime also offer big end of
season sales
– Net-a-porter and Piperlime started their sales and Shopbop added new inventory to their ongoing
sale on or within one day of the luxury department stores
– Net-a-porter started with a deeper discount up to 50% and moved through their sale much more
quickly- reaching 70% off in less than 2 weeks and ending the sale by July 1st
• This year, the likely best dates to shop are 5/28-5/30 (starting today!) for first markdown,
6/8-6/17 for 2nd markdowns and 6/30-7/5 for 3rd markdowns
– Barneys, Saks (online only til Thursday), and Net-a-porter started their sales today; Shopbop added
major new inventory
– Neiman Marcus is starting their sale on Thursday, but has been in pre-sale instore since last week
(i.e., you can buy now and pick up when sale starts
3
4. >60% of high end retailers we sampled started a
major sale in the last 3 weeks of May, half before
Memorial Day and half the week of
4
Sun Mon Tues Wed Thurs Fri Sat
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
Anthropologie
Barneys (Designer)
Neiman Marcus
Net-a-porter
Saks Fifth Avenue
CUSP Bergdorf Goodman
Club Monaco
Bloomingdale’s
Intermix
SSENSE
Nordstrom
Piperlime
Scoop NYC
Goldyn
Yoox
BCBG
MAY 2012
Source: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails, Facebook and twitter feeds
5. Luxury retailers are consistent in the depth
and timing of their Designer sales
5
0%
10%
20%
30%
40%
50%
60%
70%
80%
5/29/12
5/31/12
6/2/12
6/4/12
6/6/12
6/8/12
6/10/12
6/12/12
6/14/12
6/16/12
6/18/12
6/20/12
6/22/12
6/24/12
6/26/12
6/28/12
6/30/12
7/2/12
7/4/12
7/6/12
7/8/12
7/10/12
7/12/12
7/14/12
7/16/12
7/18/12
7/20/12
7/22/12
7/24/12
Maxpercentdiscount
Summer Designer Sale Markdown Schedule 2012
Neiman Marcus
Barneys
Saks Fifth Avenue
Net-a-porter
Last year, all 4 retailers
began Designer Sale on
May 29th, the day after
Memorial Day at up to 40%
off, 50% for Net-a-porter
2nd Markdowns
occurred 2-3 weeks
after sale start
3rd markdown less
consistent –
sometimes extra
discount is for short
amount of time
Net-a-porter Barneys
Saks Fifth Avenue
Neiman Marcus
2013
likely
dates:
5/28 –
5/30 sales
begin
6/8 – 6/17
2nd
markdown
6/30 – 7/5
3rd
markdown
Best shopping days! Get
there early for best
inventory!
Source: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails, Facebook and twitter feeds
6. Neiman Marcus had some online only
special offers in their Designer Sale
6
0%
10%
20%
30%
40%
50%
60%
70%
80%
Maxpercentdiscount
Neiman Marcus Designer Sale
Markdown Schedule 2012
Online
Instore
2nd markdown
begins earlier
online
Online-only savings
Final inventory
cleared online
Source: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails, Facebook and twitter feeds
8. Barneys sale extended through July with
long 2nd and 3rd markdown periods
8
0%
10%
20%
30%
40%
50%
60%
70%
80%
5/29/12
5/31/12
6/2/12
6/4/12
6/6/12
6/8/12
6/10/12
6/12/12
6/14/12
6/16/12
6/18/12
6/20/12
6/22/12
6/24/12
6/26/12
6/28/12
6/30/12
7/2/12
7/4/12
7/6/12
7/8/12
7/10/12
7/12/12
7/14/12
7/16/12
7/18/12
7/20/12
7/22/12
7/24/12
7/26/12
Maxpercentdiscount
Barneys Designer Sale Markdown Schedule 2012
Online & instore
40% off – 2.5 weeks
60% off – 3 weeks
75% off – 3 weeks
Source: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails, Facebook and twitter feeds
9. Net-a-porter has one round of markdowns
and sale only lasts a month
9
0%
10%
20%
30%
40%
50%
60%
70%
80%
5/29/12
5/30/12
5/31/12
6/1/12
6/2/12
6/3/12
6/4/12
6/5/12
6/6/12
6/7/12
6/8/12
6/9/12
6/10/12
6/11/12
6/12/12
6/13/12
6/14/12
6/15/12
6/16/12
6/17/12
6/18/12
6/19/12
6/20/12
6/21/12
6/22/12
6/23/12
6/24/12
6/25/12
6/26/12
6/27/12
6/28/12
6/29/12
6/30/12
7/1/12
Maxpercentdiscount
Net-a-porter Designer Sale Markdown Schedule 2012
50% off – 13 days
70% off – 3 weeks
Source: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails, Facebook and twitter feeds
10. 10
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