SlideShare a Scribd company logo
1 of 7
Download to read offline
Survey results: Worries about a recession

                    • 1,072 respondents were surveyed from
                      http://www.iwillteachyoutoberich.com about their
                      reactions to news of a recession
                    • I Will Teach You To Be Rich is a blog on personal
                      finance and entrepreneurship for college students,
                      recent college grads and everyone else
                                 – Featured in the New York Times, Wall Street Journal and
                                   more
                                 – Contact: ramit@RamitSethi.com



                                                              Analysis brought to you by:
                                                              www.FindABetterBank.com



                                                           http://www.iwillteachyoutoberich.com
©2008 www.iwillteachyoutoberich.com All Rights Reserved.
Snapshot

                    Who’s worried about a recession?
                    • Women. Forty-one percent of women versus only
                      26% of men.
                    • Baby boomers. Over 57% of people over 45
                      compared to only 24% of people under 30.

                    Who does the worrying hurt?
                    • Restaurants. Eighty-five percent of people worried
                      about a recession have been eating out less.
                    • Bars, movie theaters, etc. Three-quarters of the
                      worriers also indicated that they’ve cut back on
                      recreational activities.

                                                           http://www.iwillteachyoutoberich.com
©2008 www.iwillteachyoutoberich.com All Rights Reserved.
Has recent news of a recession made you reduce your
  spending? (Gender)

                             Percent responding “yes”

                                                                                           “I changed my hair color back to natural to save the
                                                                                           expense of maintaining the color.”

                                                                                           “Been more hesitant to bring up my pending review
                                                                                           with my boss. He keeps talking about cutting costs,
    Female                                                                    41%          so I’ll stay quiet until things look brighter.”
      (n = 313)

                                                                                           “Decided to stop buying big-ticket items and travel
                                                                                           less for fun for a while”


                                                                                           “We've pulled back discretionary spending to increase
                                                                                           our savings rate. This may allow us to take advantage of
                                                                                           value opportunities during the recession.”

          M ale                                                 26%                        “Slowed down on excess.”
        (n = 759)
                                                                                           “I've consciously looked at how I have been spending.
                                                                                           Spending $1.69 for a bottle of water at Whole Foods is
                                                                                           not worth it to me anymore!”


                        0                 10               20   30       40        50

                                                                 http://www.iwillteachyoutoberich.com
©2008 www.iwillteachyoutoberich.com All Rights Reserved.
Has recent news of a recession made you reduce your
  spending? (Age)

                                                                       Percent responding “yes”
              70%
                                     “I have become more cognizant about moving money
                                     into stocks while good opportunities are undervalued.
              60%
                                     Being in for the long haul, I can afford to take the hit                                              60%
                                     over the next several months until things turn around.”                                57%
              50%                                                                                        51%

                                                                                           44%
              40%
                                                                                                                   “I'm focused on paying off bills and
                                                                                                                   building up a financial cushion in
              30%                                                                                                  case of unexpected job loss, etc.”
                                                                           30%

                                     24%                    24%
              20%                                                               “We have slowed down tremendously because
                                                                                the fall of the housing market. My husband has
                                                                                his own business and unless it picks up we are
              10%                                                               going to be in real financial trouble.”


                 0%
                                  18 - 24                  25 - 29       30 - 34         35 - 39       40 - 44           45 - 49          50 +
                                    (n = 293)              (n = 392)      (n = 150)       (n = 101)     (n = 65)          (n = 30)        (n = 40)



                                                                                        Age
                                                                       http://www.iwillteachyoutoberich.com
©2008 www.iwillteachyoutoberich.com All Rights Reserved.
If so, how much have you reduced your spending by?

    “Saving more money now so that once we're
    firmly in a recession I can put into the market.”

    “Shopping for less expensive options for the
    goods and services I am use to getting: Health
    insurance, cell service, cable TV etc.”
                                                                              $100 +                      “I'm more frequently asking myself, quot;Do
                                                                               14%                        I really need this?quot; before I buy
    “I've become more focused on paying                                                                   something or make an extra car trip.”
    my consumer debt off completely.”
                                                                                                          “I'm trying even harder to get an
                                                                       $50 - $100
    “Just cutting back on the spontaneous                                                Less than $50    emergency fund together. Especially
                                                                         28%
    going out; still keeping vacations and                                                   58%          since I should be finishing with school
    planned events.”                                                                                      soon.”

                                                                                                          “I don't go out or buy clothes as much.”



                                                                      Spending per week
                                                           Base: Respondents who have reduced their spending
                                                                                    (n = 326)



                                                                   http://www.iwillteachyoutoberich.com
©2008 www.iwillteachyoutoberich.com All Rights Reserved.
What have you reduced your spending on?


                              Eating out                                                                        85%



                            Recreation                                                                    76%



                       Driv ing / Gas                                             36%



                               Groceries                                  27%


                                                           0%    20%              40%               60%   80%         100%
                                                                 Base: Respondents who have reduced their spending
                                                                                            (n = 326)

                                                                http://www.iwillteachyoutoberich.com
©2008 www.iwillteachyoutoberich.com All Rights Reserved.
Analysis brought to you by FindABetterBank




                                                           www.FindABetterBank.com
                                                               http://www.iwillteachyoutoberich.com
©2008 www.iwillteachyoutoberich.com All Rights Reserved.

More Related Content

Recently uploaded

Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 

Recently uploaded (20)

Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Are you spending less because of a possible recession?

  • 1. Survey results: Worries about a recession • 1,072 respondents were surveyed from http://www.iwillteachyoutoberich.com about their reactions to news of a recession • I Will Teach You To Be Rich is a blog on personal finance and entrepreneurship for college students, recent college grads and everyone else – Featured in the New York Times, Wall Street Journal and more – Contact: ramit@RamitSethi.com Analysis brought to you by: www.FindABetterBank.com http://www.iwillteachyoutoberich.com ©2008 www.iwillteachyoutoberich.com All Rights Reserved.
  • 2. Snapshot Who’s worried about a recession? • Women. Forty-one percent of women versus only 26% of men. • Baby boomers. Over 57% of people over 45 compared to only 24% of people under 30. Who does the worrying hurt? • Restaurants. Eighty-five percent of people worried about a recession have been eating out less. • Bars, movie theaters, etc. Three-quarters of the worriers also indicated that they’ve cut back on recreational activities. http://www.iwillteachyoutoberich.com ©2008 www.iwillteachyoutoberich.com All Rights Reserved.
  • 3. Has recent news of a recession made you reduce your spending? (Gender) Percent responding “yes” “I changed my hair color back to natural to save the expense of maintaining the color.” “Been more hesitant to bring up my pending review with my boss. He keeps talking about cutting costs, Female 41% so I’ll stay quiet until things look brighter.” (n = 313) “Decided to stop buying big-ticket items and travel less for fun for a while” “We've pulled back discretionary spending to increase our savings rate. This may allow us to take advantage of value opportunities during the recession.” M ale 26% “Slowed down on excess.” (n = 759) “I've consciously looked at how I have been spending. Spending $1.69 for a bottle of water at Whole Foods is not worth it to me anymore!” 0 10 20 30 40 50 http://www.iwillteachyoutoberich.com ©2008 www.iwillteachyoutoberich.com All Rights Reserved.
  • 4. Has recent news of a recession made you reduce your spending? (Age) Percent responding “yes” 70% “I have become more cognizant about moving money into stocks while good opportunities are undervalued. 60% Being in for the long haul, I can afford to take the hit 60% over the next several months until things turn around.” 57% 50% 51% 44% 40% “I'm focused on paying off bills and building up a financial cushion in 30% case of unexpected job loss, etc.” 30% 24% 24% 20% “We have slowed down tremendously because the fall of the housing market. My husband has his own business and unless it picks up we are 10% going to be in real financial trouble.” 0% 18 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 + (n = 293) (n = 392) (n = 150) (n = 101) (n = 65) (n = 30) (n = 40) Age http://www.iwillteachyoutoberich.com ©2008 www.iwillteachyoutoberich.com All Rights Reserved.
  • 5. If so, how much have you reduced your spending by? “Saving more money now so that once we're firmly in a recession I can put into the market.” “Shopping for less expensive options for the goods and services I am use to getting: Health insurance, cell service, cable TV etc.” $100 + “I'm more frequently asking myself, quot;Do 14% I really need this?quot; before I buy “I've become more focused on paying something or make an extra car trip.” my consumer debt off completely.” “I'm trying even harder to get an $50 - $100 “Just cutting back on the spontaneous Less than $50 emergency fund together. Especially 28% going out; still keeping vacations and 58% since I should be finishing with school planned events.” soon.” “I don't go out or buy clothes as much.” Spending per week Base: Respondents who have reduced their spending (n = 326) http://www.iwillteachyoutoberich.com ©2008 www.iwillteachyoutoberich.com All Rights Reserved.
  • 6. What have you reduced your spending on? Eating out 85% Recreation 76% Driv ing / Gas 36% Groceries 27% 0% 20% 40% 60% 80% 100% Base: Respondents who have reduced their spending (n = 326) http://www.iwillteachyoutoberich.com ©2008 www.iwillteachyoutoberich.com All Rights Reserved.
  • 7. Analysis brought to you by FindABetterBank www.FindABetterBank.com http://www.iwillteachyoutoberich.com ©2008 www.iwillteachyoutoberich.com All Rights Reserved.