1. Art and Design
1st E.S.O.
RAMON DE FRANCISCO

2. INDEX
VISUAL LANGUAGE & VISUAL PERCEPTION. U. 1 (Book 1)
IMAGES & VISUAL COMMUNICATION. U. 2 (Book 2)
DOT, LINE & SURFACE. U. 3 (Book 3 y 5)
FORMS & SHAPES
GEOMETRIC SHAPES. U. 4 (Book 6)
ELEMENTS OF VISUAL COLOUR. U. 5 (Book 4)
LANGUAGE
TEXTURE. U. 6 (Book 3)
INTRODUCTION. U. 7 (Book 7)
SPACE & VOLUME LIGHT & VOLUME. U. 8 (Book 8)
SYSTEMS OF REPRESENTATION. U. 9 (Book 9)
RAMON DE FRANCISCO

3. IMAGES & VISUAL COMMUNICATION U.2 (Book 2)
Visual communication is:
A process aimed at intentional transmission of a message through images.

4. The message is made up of IMAGES
We must know the VISUAL CODE otherwise there will be no communication.

5. What’s the meaning of this image?

7. REPRESENTATIVE: When it represents a true reflection
of reality. The image and the reality are very similar.
IMAGES can be ABSTRACT: When it doesn’t represent a form from
reality.
SYMBOLIC: When it represents a concept or idea.
The ICONICITY of an image means
how similar the image is to the object it represents.

8. REPRESENTATIVE images
The higher level of iconicity
Chema Madoz
Antonio López

9. ABSTRACT images
The lower level of iconicity
Jackson Pollock
Kandinsky
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10. SYMBOLIC images