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DailySocial Product kit




Wednesday, December 28, 11
  “Information is the most valuable
     commodity in the world today and this
     business is about giving people access
     to information that is relevant to
     their lives.”
                             – James Murdoch


      ”If you want engagement, make a more
     engaging ad”
                             – Erwin Ephron




Wednesday, December 28, 11
Content is a new king of Internet




                             Dsresearch 20 Indonesia top sites, Oct 2011

Wednesday, December 28, 11
DailySocial has become A primary source for tech
     companies, tech startups and investors in Indonesia.
      
     Executives, Startup founders, Tech investors and
     developers in technology industry reads dailysocial as
     main reference.




Wednesday, December 28, 11
Partners:               Publications:




Wednesday, December 28, 11
DailySocial Media


                                        dailysocial in English



           asia tech news
                                        dailysocial job board
           aggregator


                                        dailysocial.tv
           quotes, comments, remarks,   dailysocial in videos
           gossip and tidbits around
           tech startup industry




                                            Click on icons for more details

Wednesday, December 28, 11
Prestigious Achievements

      Finalist:




      Become the best Tech blog:




Wednesday, December 28, 11
Dailysocial presence on tech industry




                 First tech startup awards event in Indonesia




           The largest social media offline event in Asia with
                        44,000 visitors (3 days)


                                               Click on icons for more details

Wednesday, December 28, 11
Founded in 2008, Dailysocial aims to be the most
               comprehensive, trusted & integrated tech media
           DailySocial is the perfect niche media to reach tech
                     savvy and professional audience


           Dailysocial.net               Visitors by Country
           80,000+ Visitors
           150,000+ Pageviews
           9000+ Twitter followers
           5000+ Facebook fans
           10,000+ RSS Subscribers
           Dailysocial.net/en
           15,000+ Visitors               •Indonesia   •UK
           30,000+ Pageviews              •US          •France
                                          •Singapore   •Japan
           400+ Twitter followers


Wednesday, December 28, 11
Banner ads

   DailySocial for Advertisement Partner
   •Limited Ad Slot
   dailysocial as only have 3 Ad slots to ensure
   maximum exposure:
           •leaderboard banner
           •showcase bar 1
           •showcase bar 2
   •Tech segmented viewer
   •Strong branding
   dailysocial blog by passion and integrity, we
   become number 1 for our intention on growing the
   industry and nurturing startups
   •New content every day
   Our viewer keep visiting us for our commitment to
   post 3-4 blogpost everyday
   •Loyal viewer




Wednesday, December 28, 11
The results:
    Dailysocial visitors growth per month:
    14,23%
    Ad CTR per month (average):
    0,37 (low)
    0,81 (high)
    Unique visitors per day (average):
    478 visitors




Wednesday, December 28, 11
DS Tour (Video)


     • Tech segmented video news
     • Visiting Startup offices
     • Interviewing professionals
       on tech industry




Wednesday, December 28, 11
Video bumper ads


     • Video ads with 15 sec duration
     • 2 Bumpers per video (start & end)




Wednesday, December 28, 11
Dailysocial.net & dailysocial.net/en Ads rate

        No          Ad Unit         Ad Size          Daily      Weekly    Monthly
         1         Leaderboard          728x90       1,250       7,250     25,000

         2       Sidebar Banner     300x250          1,000       6,000     20,000

         3       Sidebar Banner     300x250          850         5,250     17,500

         4       Sidebar Block      625x125          850         5,250     17,500

                                                      Frequency per      Price per
       Video AdSpot          Exposure     Duration
                                                          month            month
                             Front and
       Video Bumper                    15 seconds          4 times         8,000
                                end
                                                           (price in thousand rupiah)
 •The price is ad placement cost for dailysocial.net & dailysocial.net/en
 •Ads material has to be submitted before placement



Wednesday, December 28, 11
Assisting tech companies and startups to get high quality
     employees from our readers.
     Our customers:




Wednesday, December 28, 11
Tech Consulting
     • Our main focus is to work as a consultant
       for:
        – financial institutions & investors
        – web and mobile startups
        – large technology companies
        – market and trend research firms
     • We offer deep vertical knowledge in
       Indonesia’s web and mobile technology
       industry.



                                                   16

Wednesday, December 28, 11
Customized market research and industry research
     for Tech and startup, our latest research:




                                          Click on image to download

Wednesday, December 28, 11
Dailysocial events
     Besides SparxUp Awards and Social Media Festival,
     DailySocial also organized:




       Mobile developer competition sponsored by Nokia developer



        StartClub Meetup
       Monthly Tech professional and startup meetup, where all the
       ideas begins.



                                               Click on icons for more details

Wednesday, December 28, 11
DailySocial & Your Brand

                Positive Association and Soft Marketing




                Unbiased Establis Provides
                contents hing informat
                   as    relevant   ive
                informat promotio content
                  ion       n        to


Wednesday, December 28, 11
DailySocial Media Channel

                   Promoted and powered by DailySocial
                   • Every posts will be fetched to
                   dailysocial.net
                   • Promoted on dailysocial media groups
                   • Direct linking to the channel


                   Segmented and targeted audiences
                   • Amplify association of brand to readers
                   • Objective, informative non advertorial
                   • Readers are looking for information as daily
                   needs


                   Maintained Channel Program
                   • Certain period of time (3 or 6 months)
                   • Resonate better recognition
                   • Association will be imprinted longer than ad




Wednesday, December 28, 11
Sponsored Media Channel: Full layout
                      branding, your brand




Wednesday, December 28, 11
Your Brand
                                               banner ad



                     DailySocial news posts
                                                Your Brand banner
                                                        ad


                                                Your Brand banner
                     DailySocial news posts
                                                        ad




       Channel background also customizable to match brand color

Wednesday, December 28, 11
Benefits of Media Channel




     •   First sidebar banner (on dailysocial.net&En)
     •   Channel contents
     •   Corporate Jobs posts
     •   Maintenance & Production


Wednesday, December 28, 11
Media Channel Pricing
   First Month

     •   First sidebar banner (on dailysocial.net&En)
     •   Channel contents
          – Posts (3 posts per week)
          – Video content (2 videos per month)
          – Content distribution
     •   Corporate Jobs posts
          – Jobs (3 posts per month)




Wednesday, December 28, 11
Media Channel Pricing
   2nd to 6th Month

     •   First sidebar banner (on dailysocial.net&En)
     •   Channel contents
          – Posts (3 posts per week)
          – Video content (2 videos per month)
          – Content distribution
     •   Corporate Jobs posts
          – Jobs (3 posts per month)
          – Maintenance & Production:




Wednesday, December 28, 11
Readers Loyalty




                               Nukman Luthfie
                               Digital Marketing Specialist
                        “Di Daily Social, saya mendapatkan banyak
                         update terbaru mengenai startup berbasis
                        Teknologi, dengan kecepatan dan kedalaman
                         yang seringkali tidak kalah dengan media
                         mainstream. Fokus ke isu start-up lokal,
                       kecepatan dan kedalaman info, inilah nilai
                                           plusnya Daily Social.”




Wednesday, December 28, 11
Calvin Kizana
                                     Professional IT Consultan,
                                     Mentor at Project Eden

                           “Kalau secara online saya sendiri
                                       paling sering membaca
                         Mashable.com,TechCrunch.com (asing)
                      dan dailysocial.net (lokal). Itu untuk
                          perkembangan startup cukup bagus.”




Wednesday, December 28, 11
Willson Cuaca
                                Executive Advisor, Mentor at East
                                Ventures Alpha
                                Co-founder & Managing
                                Partner at East Ventures
                                CEO at Apps Foundry

                           "DailySocial has unique positioning in
                          Indonesia startups ecosystems. With its
                             encouraging and provocative writing,
                         DailySocial is the gateway to understand
                              Indonesia emerging digital economy.
                        DailySocial is a must read for anyone who
                                wants to enter Indonesia market."




Wednesday, December 28, 11
Startups and tech people are proud to be
            in Dailysocial, it’s an achievement

Wednesday, December 28, 11
“Consumers will respond with
  their pocketbooks to
  advertisements that reflect
  ethical considerations.
  Companies that follow high
  ethical principles in their
  advertisements will do well
  by doing good.”
             – Wallace S Snyder




  Contact Us
  Rahmat Harlyadi
  rahmat@dailysocial.net
  +62 857 1532 6032

Wednesday, December 28, 11

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Product kit ds advanced

  • 2.   “Information is the most valuable commodity in the world today and this business is about giving people access to information that is relevant to their lives.” – James Murdoch  ”If you want engagement, make a more engaging ad” – Erwin Ephron Wednesday, December 28, 11
  • 3. Content is a new king of Internet Dsresearch 20 Indonesia top sites, Oct 2011 Wednesday, December 28, 11
  • 4. DailySocial has become A primary source for tech companies, tech startups and investors in Indonesia.   Executives, Startup founders, Tech investors and developers in technology industry reads dailysocial as main reference. Wednesday, December 28, 11
  • 5. Partners: Publications: Wednesday, December 28, 11
  • 6. DailySocial Media dailysocial in English asia tech news dailysocial job board aggregator dailysocial.tv quotes, comments, remarks, dailysocial in videos gossip and tidbits around tech startup industry Click on icons for more details Wednesday, December 28, 11
  • 7. Prestigious Achievements Finalist: Become the best Tech blog: Wednesday, December 28, 11
  • 8. Dailysocial presence on tech industry First tech startup awards event in Indonesia The largest social media offline event in Asia with 44,000 visitors (3 days) Click on icons for more details Wednesday, December 28, 11
  • 9. Founded in 2008, Dailysocial aims to be the most comprehensive, trusted & integrated tech media DailySocial is the perfect niche media to reach tech savvy and professional audience Dailysocial.net Visitors by Country 80,000+ Visitors 150,000+ Pageviews 9000+ Twitter followers 5000+ Facebook fans 10,000+ RSS Subscribers Dailysocial.net/en 15,000+ Visitors •Indonesia •UK 30,000+ Pageviews •US •France •Singapore •Japan 400+ Twitter followers Wednesday, December 28, 11
  • 10. Banner ads DailySocial for Advertisement Partner •Limited Ad Slot dailysocial as only have 3 Ad slots to ensure maximum exposure: •leaderboard banner •showcase bar 1 •showcase bar 2 •Tech segmented viewer •Strong branding dailysocial blog by passion and integrity, we become number 1 for our intention on growing the industry and nurturing startups •New content every day Our viewer keep visiting us for our commitment to post 3-4 blogpost everyday •Loyal viewer Wednesday, December 28, 11
  • 11. The results: Dailysocial visitors growth per month: 14,23% Ad CTR per month (average): 0,37 (low) 0,81 (high) Unique visitors per day (average): 478 visitors Wednesday, December 28, 11
  • 12. DS Tour (Video) • Tech segmented video news • Visiting Startup offices • Interviewing professionals on tech industry Wednesday, December 28, 11
  • 13. Video bumper ads • Video ads with 15 sec duration • 2 Bumpers per video (start & end) Wednesday, December 28, 11
  • 14. Dailysocial.net & dailysocial.net/en Ads rate No Ad Unit Ad Size Daily Weekly Monthly 1 Leaderboard 728x90 1,250 7,250 25,000 2 Sidebar Banner 300x250 1,000 6,000 20,000 3 Sidebar Banner 300x250 850 5,250 17,500 4 Sidebar Block 625x125 850 5,250 17,500 Frequency per Price per Video AdSpot Exposure Duration month month Front and Video Bumper 15 seconds 4 times 8,000 end (price in thousand rupiah) •The price is ad placement cost for dailysocial.net & dailysocial.net/en •Ads material has to be submitted before placement Wednesday, December 28, 11
  • 15. Assisting tech companies and startups to get high quality employees from our readers. Our customers: Wednesday, December 28, 11
  • 16. Tech Consulting • Our main focus is to work as a consultant for: – financial institutions & investors – web and mobile startups – large technology companies – market and trend research firms • We offer deep vertical knowledge in Indonesia’s web and mobile technology industry. 16 Wednesday, December 28, 11
  • 17. Customized market research and industry research for Tech and startup, our latest research: Click on image to download Wednesday, December 28, 11
  • 18. Dailysocial events Besides SparxUp Awards and Social Media Festival, DailySocial also organized: Mobile developer competition sponsored by Nokia developer StartClub Meetup Monthly Tech professional and startup meetup, where all the ideas begins. Click on icons for more details Wednesday, December 28, 11
  • 19. DailySocial & Your Brand Positive Association and Soft Marketing Unbiased Establis Provides contents hing informat as relevant ive informat promotio content ion n to Wednesday, December 28, 11
  • 20. DailySocial Media Channel Promoted and powered by DailySocial • Every posts will be fetched to dailysocial.net • Promoted on dailysocial media groups • Direct linking to the channel Segmented and targeted audiences • Amplify association of brand to readers • Objective, informative non advertorial • Readers are looking for information as daily needs Maintained Channel Program • Certain period of time (3 or 6 months) • Resonate better recognition • Association will be imprinted longer than ad Wednesday, December 28, 11
  • 21. Sponsored Media Channel: Full layout branding, your brand Wednesday, December 28, 11
  • 22. Your Brand banner ad DailySocial news posts Your Brand banner ad Your Brand banner DailySocial news posts ad Channel background also customizable to match brand color Wednesday, December 28, 11
  • 23. Benefits of Media Channel • First sidebar banner (on dailysocial.net&En) • Channel contents • Corporate Jobs posts • Maintenance & Production Wednesday, December 28, 11
  • 24. Media Channel Pricing First Month • First sidebar banner (on dailysocial.net&En) • Channel contents – Posts (3 posts per week) – Video content (2 videos per month) – Content distribution • Corporate Jobs posts – Jobs (3 posts per month) Wednesday, December 28, 11
  • 25. Media Channel Pricing 2nd to 6th Month • First sidebar banner (on dailysocial.net&En) • Channel contents – Posts (3 posts per week) – Video content (2 videos per month) – Content distribution • Corporate Jobs posts – Jobs (3 posts per month) – Maintenance & Production: Wednesday, December 28, 11
  • 26. Readers Loyalty Nukman Luthfie Digital Marketing Specialist “Di Daily Social, saya mendapatkan banyak update terbaru mengenai startup berbasis Teknologi, dengan kecepatan dan kedalaman yang seringkali tidak kalah dengan media mainstream. Fokus ke isu start-up lokal, kecepatan dan kedalaman info, inilah nilai plusnya Daily Social.” Wednesday, December 28, 11
  • 27. Calvin Kizana Professional IT Consultan, Mentor at Project Eden “Kalau secara online saya sendiri paling sering membaca Mashable.com,TechCrunch.com (asing) dan dailysocial.net (lokal). Itu untuk perkembangan startup cukup bagus.” Wednesday, December 28, 11
  • 28. Willson Cuaca Executive Advisor, Mentor at East Ventures Alpha Co-founder & Managing Partner at East Ventures CEO at Apps Foundry "DailySocial has unique positioning in Indonesia startups ecosystems. With its encouraging and provocative writing, DailySocial is the gateway to understand Indonesia emerging digital economy. DailySocial is a must read for anyone who wants to enter Indonesia market." Wednesday, December 28, 11
  • 29. Startups and tech people are proud to be in Dailysocial, it’s an achievement Wednesday, December 28, 11
  • 30. “Consumers will respond with their pocketbooks to advertisements that reflect ethical considerations. Companies that follow high ethical principles in their advertisements will do well by doing good.” – Wallace S Snyder Contact Us Rahmat Harlyadi rahmat@dailysocial.net +62 857 1532 6032 Wednesday, December 28, 11