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Valley View United Methodist Church Visitor Experience Journey
     ExpEriEncE
     Moments of Truth
                                                                                                                                                                                       unique sanctuary
                                                                                                                                                                                                                          met a nice                                                               exiting parking
                                                                                                                                                                           didn’t single out                              helpful man                                                              was easy
       ENHANCED                                                                                      elevator was quick                                                    visitors

                                                   big building                                                                                                                                                                              learned about the                                                            non-pushy follow-
                                                                            friendly greeting                                                     were a lot of people                             good style of
                                                                                                                                                                                                                                             community                                                                    up from church
                                                                                                                                                  for service                                      service
         BASELINE                                                                                                                                                                                                                                                       thanked for coming
                                                   plenty of                                                            childcare was                                                                                                      social areas
                                                   parking                                                              available                                                                                                          were active
                                                                                                                                                                                            no communion
                                                                                                                                                                 few introductions
      DIMINISHED                                   didn’t see                     map was daunting                                                                                                                                            crowded cafe
                                                   visitor parking                                                                                                                                               got turned around

                           website was                                                                                                                                  unsure we could
                                                                             unsure where               finding a room is
                           hard to use                                                                                                                                  find kids easily after
                                                                             to go next                 confusing                         child care lacked
                                                                                                                                          security

            moDE                   AnticipAtion                                Entry                                                                                EngAgEmEnt                                                                                                Exit                         rEflEction

   touchpoints          finding                     parking                entering                  finding                    finding the                filling out                worship       finding                                 finding                     existing                  finding car             receiving a
                        information                                        the building              child care                 sanctuary                  visitor card               participation children                                the cafe                    the building                                      visitor

bEhAvior sEtting        home                        parking lot             lobby                    hallways                                              sanctuary                                             hallways                    cafe                       lobby                      parking lot            home

      nArrAtivE         Made a decision to go
                        to church on Sunday.
                                                    Drove to the church,
                                                    plenty of parking in
                                                                           Went into the front
                                                                           doors. Were greeted
                                                                                                     We go up the elevator.
                                                                                                     The stairs to the sanc-
                                                                                                                                There is a friendly per-
                                                                                                                                son there who greets
                                                                                                                                                           An usher is there to
                                                                                                                                                           hand us a program.
                                                                                                                                                                                      The sanctuary was
                                                                                                                                                                                      pretty. Songs were of
                                                                                                                                                                                                                 After the service we
                                                                                                                                                                                                                 left the sanctuary, but
                                                                                                                                                                                                                                             We all went to the
                                                                                                                                                                                                                                             little café. It was very
                                                                                                                                                                                                                                                                         We could see the front
                                                                                                                                                                                                                                                                         doors from our seats
                                                                                                                                                                                                                                                                                                  It was pretty easy to
                                                                                                                                                                                                                                                                                                  find the car. We were
                                                                                                                                                                                                                                                                                                                          When we got home
                                                                                                                                                                                                                                                                                                                          we felt good about the
                                                    front.                 by two nice women.        tuary are easy to see,     us and asks us to sign     We find seats.             a traditional nature. We   out a different door.       crowded with people         so we headed for the     up a hill so we had a   morning overall.
                        Haven’t gone since the
                                                                           They gave the kids        they are right in from     our child in on the                                   liked that.                Totally threw me off.       but you could tell it       exit. We were thanked    good vantage point.
                        kids were born. Ap-    Didn’t see the visitor                                                                                      The pastor introduced                                                                                                                                          Mid afternoon a
                                                                           high-fives and shook      of us. Not sure about      sheet on a clipboard.                                                            Had to pull out the         was very popular.           for coming by the
                        prehensive about it.   parking area until we                                                                                       themselves to us when      We wished there was                                                                                                                 representative from
                                                                           both my wife’s hands      the toddler room. I        Seems OK, I am                                                                   map like a tourist.                                     people at the doors.
                                               were walking to the                                                                                         we were waiting to         communion. Disap-                                      We got our food and                                                          the church stopped by
                        Decided to look for a                              and mine. Pretty quiet    refer to the map. Not      feeling better about
                                               main entrance. Mildly                                                                                       start. That made us        pointed about that, but A nice older man               drink and sat at a                                                           with a nice mug with
                        local church.                                      here but there is noise   sure if this is the same   leaving him here. He
                                               annoyed. Wished we                                                                                          feel good.                 I guess they do it once asked if he could help         table in the next room.                                                      some cocoa mix and
                                                                           nearby.                   level as the sanctuary     seems to be happy
                        Google search.         knew to look for it.                                                                                                                   a month. Seemed odd. us. We asked how                  Had a very pleasant                                                          some materials from
                                                                                                     or not but I assume        playing.                   Didn’t really talk to
                                                                           Not sure where to go                                                                                                               to get to the toddler          conversation with the                                                        the church. They did
                        Looked at the Valley        Building looks nice.                             it is.                                                anyone else though.        Message was good.
                                                                           next. Nothing obvious.                               I ask how they will                                                           room. He lead us to            man.                                                                         not ask to come in just
                        View website for loca-      Kind of big.                                                                                                                      Pastor didn’t seem too
                                                                                                     Takes a couple of min-     notify us if there is a    During the service we                              the room which was                                                                                          to deliver the mug.
                        tion and times. Was                                Want to hang up out                                                                                        pushy which was nice.                                  He told us all about
                                                                                                     utes to find the toddler   problem. She hesitates     are asked to fill out                              very nice.
                        a little hard to use but                           coats but I don’t see a                                                                                    It seemed comfort-                                     the church and the                                                           A couple of days later I
                                                                                                     room in the preschool      then says they will        a small form on the
                        we were able to find                               coat rack.                                                                                                 able.                   He asked if we were            services they provide                                                        pulled out that mug of
                                                                                                     area.                      “come get us”. That        bulletin to register at-
                        the basic information.                                                                                                                                                                new and if we wanted           to the community.                                                            coffee and it reminded
                                                                           Have to ask the                                      got me back to being       tendance. Everyone is
                        Not sure exactly what                                                                                                                                                                 to get a cup of coffee                                                                                      me to give them an-
                                                                           woman where to go.                                   apprehensive.              doing it so we do also.                                                           He left us to go to his
                        they are about but it                                                                                                                                                                 and a muffin, “on him”.                                                                                     other try. Maybe next
                                                                           She gives us a map                                                                                                                                                Sunday school class.
                        is close so we’ll give                                                                                  Used the map to go         Happy they didn’t                                  We were very happy to                                                                                       time we will know a
                                                                           and directs us up the                                                                                                                                             We felt pretty good
                        it a try.                                                                                               down the hallway to        single out any visitors.                           meet him.                                                                                                   little more how things
                                                                           elevator then to go                                                                                                                                               about our visit right
                                                                                                                                the sanctuary. Was                                                                                                                                                                        work.
                        Got everyone ready                                 down the stairs to the                                                        There is a time when                                                                then.
                                                                                                                                pretty crowded near
                        in time                                            sanctuary. Confused                                                           the children can go up
                                                                                                                                a stairwell. A lot of
                                                                           by this a little.                                                             to hear a special les-
                                                                                                                                people coming and
                                                                                                                                                         son. Ours went. Then
                                                                           Map is a little intimi-                              going.
                                                                                                                                                         they said to go with a
                                                                           dating.
                                                                                                                                We see a big sign that person to a children’s
                                                                           Ask about the kids.                                  says “Sanctuary” by      church. This worried
                                                                           She tells me the                                     two doors. We go in      us. We had no way of
                                                                           children’s plan. Since                               and go down a flight of knowing where they
                                                                           we have a toddler, I                                 stairs to the sanctuary. were going. We told
                                                                           need to take them to                                                          ours to come back
                                                                           the toddler room. She                                                         and sit with us.
                                                                           shows me on the map
                                                                           where that is. I am
                                                                           immediately nervous
                                                                           about finding it.
                                                                                                                                                                                                                                                                                                                                    Randall Blair, Dec. 2010

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Blair IxD Thesis - Visitor journey map

  • 1. Valley View United Methodist Church Visitor Experience Journey ExpEriEncE Moments of Truth unique sanctuary met a nice exiting parking didn’t single out helpful man was easy ENHANCED elevator was quick visitors big building learned about the non-pushy follow- friendly greeting were a lot of people good style of community up from church for service service BASELINE thanked for coming plenty of childcare was social areas parking available were active no communion few introductions DIMINISHED didn’t see map was daunting crowded cafe visitor parking got turned around website was unsure we could unsure where finding a room is hard to use find kids easily after to go next confusing child care lacked security moDE AnticipAtion Entry EngAgEmEnt Exit rEflEction touchpoints finding parking entering finding finding the filling out worship finding finding existing finding car receiving a information the building child care sanctuary visitor card participation children the cafe the building visitor bEhAvior sEtting home parking lot lobby hallways sanctuary hallways cafe lobby parking lot home nArrAtivE Made a decision to go to church on Sunday. Drove to the church, plenty of parking in Went into the front doors. Were greeted We go up the elevator. The stairs to the sanc- There is a friendly per- son there who greets An usher is there to hand us a program. The sanctuary was pretty. Songs were of After the service we left the sanctuary, but We all went to the little café. It was very We could see the front doors from our seats It was pretty easy to find the car. We were When we got home we felt good about the front. by two nice women. tuary are easy to see, us and asks us to sign We find seats. a traditional nature. We out a different door. crowded with people so we headed for the up a hill so we had a morning overall. Haven’t gone since the They gave the kids they are right in from our child in on the liked that. Totally threw me off. but you could tell it exit. We were thanked good vantage point. kids were born. Ap- Didn’t see the visitor The pastor introduced Mid afternoon a high-fives and shook of us. Not sure about sheet on a clipboard. Had to pull out the was very popular. for coming by the prehensive about it. parking area until we themselves to us when We wished there was representative from both my wife’s hands the toddler room. I Seems OK, I am map like a tourist. people at the doors. were walking to the we were waiting to communion. Disap- We got our food and the church stopped by Decided to look for a and mine. Pretty quiet refer to the map. Not feeling better about main entrance. Mildly start. That made us pointed about that, but A nice older man drink and sat at a with a nice mug with local church. here but there is noise sure if this is the same leaving him here. He annoyed. Wished we feel good. I guess they do it once asked if he could help table in the next room. some cocoa mix and nearby. level as the sanctuary seems to be happy Google search. knew to look for it. a month. Seemed odd. us. We asked how Had a very pleasant some materials from or not but I assume playing. Didn’t really talk to Not sure where to go to get to the toddler conversation with the the church. They did Looked at the Valley Building looks nice. it is. anyone else though. Message was good. next. Nothing obvious. I ask how they will room. He lead us to man. not ask to come in just View website for loca- Kind of big. Pastor didn’t seem too Takes a couple of min- notify us if there is a During the service we the room which was to deliver the mug. tion and times. Was Want to hang up out pushy which was nice. He told us all about utes to find the toddler problem. She hesitates are asked to fill out very nice. a little hard to use but coats but I don’t see a It seemed comfort- the church and the A couple of days later I room in the preschool then says they will a small form on the we were able to find coat rack. able. He asked if we were services they provide pulled out that mug of area. “come get us”. That bulletin to register at- the basic information. new and if we wanted to the community. coffee and it reminded Have to ask the got me back to being tendance. Everyone is Not sure exactly what to get a cup of coffee me to give them an- woman where to go. apprehensive. doing it so we do also. He left us to go to his they are about but it and a muffin, “on him”. other try. Maybe next She gives us a map Sunday school class. is close so we’ll give Used the map to go Happy they didn’t We were very happy to time we will know a and directs us up the We felt pretty good it a try. down the hallway to single out any visitors. meet him. little more how things elevator then to go about our visit right the sanctuary. Was work. Got everyone ready down the stairs to the There is a time when then. pretty crowded near in time sanctuary. Confused the children can go up a stairwell. A lot of by this a little. to hear a special les- people coming and son. Ours went. Then Map is a little intimi- going. they said to go with a dating. We see a big sign that person to a children’s Ask about the kids. says “Sanctuary” by church. This worried She tells me the two doors. We go in us. We had no way of children’s plan. Since and go down a flight of knowing where they we have a toddler, I stairs to the sanctuary. were going. We told need to take them to ours to come back the toddler room. She and sit with us. shows me on the map where that is. I am immediately nervous about finding it. Randall Blair, Dec. 2010