Uncover the top 18 search engine ranking must knows if website popularity matters to your business.

1. Search Engine Ranking Fundamentals.
An All-Inclusive Website Report Requirement List.
Search Engine Ranking 101
The first and possibly most critical influence of a successful SEO (aka search engine
optimization) campaign is to examine the SEO friendliness of the website associated
with the campaign. A tool often used by industry leaders is a SEO website report to
uncover vital search ranking factors by identifying existing problems and stumbling
blocks.
Search engine ranking is the placement or position your website appears on the result
pages of Google, or similar, when someone does a search for a specific keyword term
or phrase. To improve a websites search ranking you must optimize your site while also
adhering to SEO best practice standards. Without considering these optimization
techniques your ability to outrank, or rank above others can be difficult.
Diagnosing and correcting problematic search ranking issues can be accomplished
with a website report that addresses topics relevant to search optimization. This method
is used by industry leaders to quickly identify which ranking factors need correction and
potentially shorten the time frame associated with achieving online business objectives.
Most Asked Questions
As a SEO professional, there are search engine ranking questions I am asked over and
over again. They are…
Why does one site rank higher in the search engines then others?
What can I do to improve my website’s search ranking?
How can my website rank higher on a search engine results page?
Where can I learn what SEO elements are harming my rankings and how to make
improvements?

2. “A good SEO website report will clarify and uncover search ranking
problems, provide actionable recommendations based on findings
and monitor progress.” Randi Thornton
Improving Your Search Ranking
How does your website out rank your online competitors? Simple. It must be better than
all sites that rank above yours. There are many search ranking elements and your goal is
to make sure that you do not neglect any factors that may have a direct impact on
your search ranking position. A top search engine ranking can be very advantageous
for many reasons.
“How can you fix it, if you do not know what’s broken?” Randi Thornton
Some of the most popular motives to increase a website search ranking are:
 increase revenues
 brand recognition
 encourage conversations with prospects and clients
 accelerate website traffic
 grow client database
 decrease marketing and advertising spending
 grow company net worth and value
Website Report
18 must knows… if failure is not an option
By adopting the search engine optimization issues that matter most and making
necessary modifications you can increase the probability of reaching your online
audience.
The top 18 search engine ranking fundamentals are:
On Site SEO Ranking Factors
 Search Engine Placement
 Search Engine Results
 Keywords for Content
 Images – Optimization
 Spelling
 W3 Compliance
 Site Structure
 Broken Links
 Readability
 Freshness

3.  Flash Usage
 Hyperlinks
 Site Speed
 URL Format
 Image Optimization
Off Site SEO Ranking Factors
 Keywords that generate a significant number of queries on the internet.
 Inbound Links
 Site Popularity
Search Engine Ranking Summary
There are many factors that influence which website will appear in the top position of a
search engine results page such as Google. A customized website report can help you
identify harmful search engine optimization issues and offer SEO friendly
recommendations to help improve your ranking position.
About Randi Thornton
Founder SEOGoogleGuru.com a resource for affordable search engine optimization
solutions, including the SEO optimized website report analyzer.
Randi@SEOGoogleGuru.com / http://www.seogoogleguru.com/website-analysis/