The document discusses how smartphones, tablets, and bring your own devices have changed audience engagement at events, with over half of Europeans now owning smartphones and nearly a fifth owning tablets. It also outlines how virtual and live events combined can maximize reach and engagement through sharing content before, during, and after events across various online platforms and social media. Finally, it notes how event content and promotions can drive engagement on social media by providing shareable content, coupons, and other brand benefits to extend the impact of the event.
digital marketing , introduction of digital marketing
Trends & Momentum in Events - 2013
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5. Smartphones, tablets & BYOD
2012
(Bring Your Own Device)
have changed the landscape
for audience engagement.
(Europe 2012: Smartphones:
55%; Tablets: 19%
(Proj. 2016 - 44%)
13. Virtual + Live Events
= Maximum reach & engagement
Content and platforms
combined extend your
event 24 x 7 x 365
14. A- Photo overlays
B- Celebrity Photo
C- App Green screen
B
Creating photo content,
provides opportunities to
share and extend the reach
of your event so that brand
A and audience engagement
through social media will
increasingly become the norm.
C
15. Event content will
drive promotions to
social media...
...related event content &
promotional links will provide
shareable coupons and
brand related benefits
25. Some of the most popular approaches to
Crowdsourcing for marketing & events
will include:-
1. Problem solving
Even from unexpected quarters,
solutions are being solicited, proffered
and embraced
2. Content creation
Generating content such as videos,
image or copy
3. Idea generation
Creating ideas to identify or
develop initiatives.
4. Product development
Identifying insights to enhance existing
products or develop new ones.
5. Client insights
Gathering perspectives on current or potential
products or communications initiatives.
6. Client engagement
Building greater participation and affiliation with
the brand and company.
7. Customer advocacy
Tapping customers to spread word to their
personal networks about products or services.
8. Pricing
Gaining insights on attitudes to possible
pricing strategies.
26.
27. Randle has an honorary doctorate in events management.
He has won a Guinness World Record on behalf of his
client, Vodafone, for the largest silver-service dinner party
as well as numerous other awards. Randle has produced
summits, conferences, product launches, exhibtions,
bespoke hospitality events, sponsorship activations and
experiential projects around the world for some for some
of the world’s leading brands. He is a visiting lecturer at
the UK Centre for Events at Leeds Metropolitan University.
@RandleLondon