LinkedIn is a professional networking platform with over 60 million active users that can be used to connect with others, find jobs and recruiters, join groups, and share referrals. The document provides tips for using LinkedIn to showcase expertise through an optimized profile, including having a headline with an elevator pitch, a summary using the PAR format, recommendations, imported content from other sites, and engagement in groups and events to build credibility and contacts. Additional resources for using LinkedIn in a job search are provided.

1. Using Linkedin to Network
and Showcase Your Expertise
presented by
Randy & Donny Vaughn
MarketingTwins.com

2. What is Linkedin?

3. Why use Linkedin?

4. Let’s look at some stats
• 60 Million active users
• A new member joins LinkedIn
approximately every second
• Professional networking
• Job searches / Recruiting tool
• Join groups to connect to others
• Make contacts and share referrals
through discussion forums

5. Let’s go mobile

6. What is your personal brand?

7. Eliminate profile chaos – stay on brand

8. Create an elevator speech
for your headline

9. Don’t waste your status update!

10. Randy’s profile

11. Website listings
www.marketingtwins.com
www.facebook.com/randyvaughn
www.twitter.com/marketingtwins

12. Is your summary on PAR?

13. Get high value recommendations

14. Incorporate applications
Import blog
Share reading list
Showcase expertise

15. Manage your group list

16. Event planning

17. Credibility and Contacts

18. More resources for you:
marketingtwins.com/linkedinresources
• Download e-Book: “Your Social Media Resume”
• Podcast interviews on personal branding
• Use Linkedin to Network Better
• More articles on using LinkedIn in your job search