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ENTERPRISE 2.0:  social networks behind the firewall Unlocking the business value of Social Networks & Web 2.0  technologies for the Enterprise |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997 Shannon Ryan - President & CEO [email_address]
Objectives  ,[object Object],[object Object],[object Object],[object Object],[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
stepping back to the time of a simpler internet… ,[object Object],[object Object],[object Object],[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997 1999 ©
Full disclosure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NLC: Executive Summary Technology Partnerships
A Sample list of Clients FinServ
NLC Services
Setting the playing field ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s understand the terminology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The elusive Web 2.0
Blog Examples
Blogs + Tagging
 
 
Exploring Web 2.0  outside the Enterprise ,[object Object]
4 broader internet trends at play  ,[object Object],[object Object],[object Object],[object Object]
What makes social networks so special? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are social networks? ,[object Object],[object Object],[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Why are social networks important to business? ,[object Object],[object Object],[object Object]
Networks in your Organization McKinsey Quarterly Harnessing the power of informal employee networks, 2007 Lowell L. Bryan, Eric Matson, and Leigh M. Weiss
Why should that matter to us? ,[object Object],[object Object],[object Object]
What’s the problem with that?
[object Object]
[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
social networks – they’re for kids ,[object Object],[object Object],[object Object]
Ya sure, but Bill said to …
Codified Knowledge vs Context ,[object Object],http://knowledge.wharton.upenn.edu/article.cfm?articleid=1841
[object Object],Trend number 2 |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
More ClueTrain Manifesto… ,[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Outside is coming inside ,[object Object],[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
 
|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
 
[object Object],[object Object]
[object Object],Trend number 3 |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
User generated content ,[object Object],[object Object],[object Object]
How embarrassing, Dad’s on YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],Trend number 4 |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Damn … we are getting older ,[object Object],[object Object],[object Object],[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
And it’s costly to replace ,[object Object],[object Object],[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Lets take email for example ,[object Object],[object Object],[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
What have we learned? ,[object Object],[object Object],[object Object]
Belief in the individual ,[object Object],[object Object]
[object Object],Web 2.0 behind the firewall
The Web 2.0 wave  percentage  of companies adopting  Web 2.0 tools in 2008
Web 2.0 in my Enterprise? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 in my Enterprise? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
More Web 2.0 in the Enterprise
Why are we talking about the intranet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
A little more ClueTrain ,[object Object],[object Object],[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Living together in harmony ,[object Object],[object Object]
Intranet 1.0 vs Intranet 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intranet 2.0 roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WARNING! “deep thoughts ahead”
Organizational Network Analysis may hold the keys to success ,[object Object],[object Object],[object Object],[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
ONA: consulting company source: Rob Cross
Same company: 5 brokers removed source: Rob Cross
Integration of new hires |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997 source: Rob Cross
Build the framework for Enterprise 2.0 content creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Capture and Categorize ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Ad Hoc Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical Role of Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Adoption, adoption, adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A few more tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Next Step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997

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