1. MyParichay™
www.facebook.com/myparichay
INDIA’S LEADING ENTERPRISE HIRING PLATFORM ON FACEBOOK
Transforming Recruiting And Hiring Through Facebook
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2. INTERNET WILL CONTINUE TO GROW
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3. POWER OF FACEBOOK ( SCALE )
35-44 yrs Facebook (40 million) LinkedIn ( 10 Million)
8%
14-17 yrs
14-17 yrs 0%
12%
35-44 yrs
22% 18-24 yrs
25-34 yrs 36%
31%
18-24 yrs 25-34 yrs
49% 42%
NUMBER OF PROFILES IN LACS
Age Facebook LinkedIn
300
14-17 yrs 4.8 mil 0.1 mil
Facebook has 10 X reach of
18-24 yrs 20 mil 3.6mil Job Boards 200
25-34 yrs 12 mil 4.2 mil 1.6 Mil. active users* on
35-44 yrs 3.2 mil 2.2 mil Naukri 100
30 mil. active users on
Total 10 mil
35 mil Facebook 0
* Number of new resumes and number of
2007
2008
2009
2010
2011
FACEBOOK HAS 25 MILLION MORE modified resumes in the last 60 days.
PROFILES IN PRIME HIRING AGE THAN
NAUKRI OR LINKEDIN JOB BOARD FACEBOOK
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4. CANDIDATES SPEND MORE TIME ON FACEBOOK THAN
ANY OTHER PLACE ON THE INTERNET
NUMBER OF ACTIVE PROFILES
INTEL
AMD
BROADCOM
CYPRESS
TEXAS INSTRUMENT
FREESCALE
QUALCOMM
2542
427
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5. Tip of the Iceberg
Number of candidates who
are visible to you right now
The Majority of Good Talent
Number of candidates who are
hidden from sourcing
Identify them by sourcing their
Facebook profiles!
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6. GOAL
• EVALUATE, DEVELOP AND EXECUTE A FACEBOOK STRATEGY TO
IMPROVE SOURCING AND STARTS BY ATTRACTING CANDIDATES
COMPLIMENTING EXISTING CHANNELS
• LEVERAGE FACEBOOK’S AND MYPARICHAY’S TARGETED
EMPLOYER BRANDING AND SOCIAL GRAPH CAPABILITIES TO
REDUCE FRICTION FOR THE RECRUITER TO CONNECT WITH
ACTIVE AND PASSIVE CANDIDATES
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7. MYPARICHAY MODULES
• COMPANY PARICHAY™ ( EMPLOYER BRANDING)
 CREATES A CAREER MICROSITE ON FACEBOOK
 POWERS YOUR FACEBOOK PAGE CAREER TAB
 LAUNCHES YOUR PRESENCE ON TO FACEBOOK.
 ALLOWS YOU TO TARGET AND ACCESS 30 MILLION PASSIVE CANDIDATES THAT ARE ACTIVE ON MYPARICHAY AND
FACEBOOK.
• EMPLOYEE PARICHAY™
 ALLOWS YOUR RECRUITERS TO TAP YOUR EMPLOYEES SOCIAL NETWORK
 AUTOMATES EMPLOYEE REFERRAL PROGRAM
 ALLOWS EMPLOYEES TO REFER THEIR FRIENDS AND RECEIVE UPDATES VIA INTRANET, FACEBOOK, EMAIL & SMS
 PROVEN TO INCREASE REFERRAL BY 50%
• RECRUITER PARICHAY™
 ALLOWS RECRUITERS TO SEARCH FOR CANDIDATES ON FACEBOOK
 BUILD THEIR CANDIDATE REFERRAL NETWORK IN A COST EFFECTIVE FASHION.
 ALLOWS RECRUITER TO TAKE JOB BOARD LEADS AND TAP INTO THEIR NETWORK
 IT CAN SUPPLEMENT LINKED IN OR BE A VERY COST EFFECTIVE SUBSTITUTE.
 INTEGRATED AND EASY TO USE RECRUITER BACKEND ATS FOR PROCESSING.
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8. DESIGN PRINCIPLES OF MYPARICHAY
• PRIVACY - ABILITY FOR INDIVIDUALS TO COMMUNICATE,
SOCIAL HIRING REFER AND GET REFERRED IN PRIVATE SECURE FASHION.
APPLICATIONS
• PROFESSIONAL INFORMATION - FEATURE TO CAPTURE
(SHAS) ARE BUSINESS AND PROFESSIONAL INFORMATION TO HELP MATCH
BUSINESS PEOPLE AND JOBS.
APPLICATIONS • COMMUNITY FEEDBACK – ABILITY TO GET VALUABLE
OPTIMIZED INFORMATION ABOUT THE JOB, COMPANY AND CANDIDATE
FOR REFERRAL FROM A TRUSTED TALENT COMMUNITY.
AND SOCIAL • SIMPLE BUT POWERFUL RECRUITER BACKEND – DRIVES
NETWORK RECRUITER PRODUCTIVITY. RELEVANCE ALGORITHM TO FILTER
CANDIDATES BY RELEVANCE AND AVAILABILITY.
BASED
SOURCING
• NETWORK PORTABILITY - ENSURING CORPORATE IP AND
NETWORK IS PERSEVERED AND MIGRATED
AND HIRING.
• MUTUAL BENEFIT AND GOOD KARMA – YOU HELP PEOPLE
FIND JOBS AND GET CASH COMPENSATION. 8

9. MYPARICHAY REVEALS THE HIDDEN CANDIDATES
You provide the initial seed candidates
Add them as Friends
MyParichay shows
you their friends
ADD THEM TOO!
Keep working your
way down
You can build a
large, connected
database
More seeds at the top = more leads at the bottom.
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10. USE YOUR OWN EMPLOYEES AS SEEDS
Add your employees and coworkers to start building your reach
Your own employees are the best place to start.
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11. MYPARICHAY’S SOCIAL POWER OF REFERRALS
RECRUITER
RECRUITERS INVITE CANDIDATES TO JOIN THEIR NETWORK
500 CANDIDATE CONNECTIONS WHO CAN SUGGEST REFFERALS
CANDIDATE
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12. EXTENDED CANDIDATE REFERRAL CONNECTIONS
1.5 LAC = 500 X 300 MYPARICHAY CONNECTIONS CAN SUGGEST REFFERALS
RECRUITER
CANDIDATE’S FRIENDS CANDIDATE
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13. RECRUITERS CONNECT WITH EMPLOYEES
EACH RECRUITER INVITES 1,000 EMPLOYEES
RECRUITER
RECRUITER
3 LAC EMPLOYEE PARICHAY
CANDIDATE’S FRIENDS CANDIDATE
100 EMPLOYEES AND THEIR 300 FRIENDS = 30,000 13

14. RECRUITER NETWORK CANDIDATE REFERRAL CONNECTIONS
RECRUITERS CREATE AN INTRACOMPANY RECRUITER NETWORK
RECRUITER
RECRUITER
2 LAC PER RECRUITER
EACH RECRUITER BRINGS 500 MORE TO THE REFERRAL NETWORK
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15. MYPARICHAY’S REFFERAL NETWORK
5 LAC REFFERAL CONNECTIONS PER RECRUITER
RECRUITER
RECRUITER
3 LAC EMPLOYEE PARICHAY
CANDIDATE’S FRIENDS CANDIDATE
100 EMPLOYEES AND THEIR 300 FRIENDS = 30,000 15

16. CANDIDATE SEARCH
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17. CANDIDATE DETAILS
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18. SHARE JOBS
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19. SAVE CANDIDATES
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20. EMPLOYER BRANDING SOLUTION
• FACEBOOK MICROSITE WITH ABILITY TO POST
JOBS.
• ADVERTISE DRIVES
• TARGET 30 MILLION PROFESSIONALS
• TARGET CANDIDATES ON EMPLOYEES AND
RECRUITERS SOCIAL GRAPH
• CROSS POSTING OF DRIVES
• MEASUREMENTS AND METRICS TO MEASURE
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21. SOCIAL TALENT MARKETING SERVICES
• FACEBOOK AD DESIGN, PRODUCTION AND TARGETING
– FOR EMPLOYER BRANDING
– FOR SPECIFIC JOBS FOR RESUME GENERATION
• MANAGEMENT REPORTS AND RESUME CONVERSION TRACKING. REPORTS CAN
BE DOWNLOADED INTO EXCEL OR PDF FILES FOR EASY ANALYSIS
• PAGE CREATIVE PRODUCTION AS NEEDED
• DAILY CROSS POSTING TO GENERATE REFERRAL RESUME TRAFFIC
• DAILY UPDATES TO DRIVE ENGAGEMENT
• REPUTATION MANAGEMENT AND MONITORING TO KEEP CAREER PAGE CLEAN OF
PROFANE COMMENTS
• RESPONDING AND ENGAGING WITH COMMUNITY ACTIVE OF CAREER PAGE
• SPAM MANAGEMENT TO KEEP PAGE CLEAN OF SPAM POSTINGS
• RECRUITER CUSTOMER SUPPORT
• TRAINING WEBINARS FOR RECRUITERS ON SOCIAL HIRING
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22. TECHNOLOGY HIGHLIGHTS
1.Cloud (SaaS) Model – Hosted at Amazon
• Pre-configured recruiter and admin logins.
• Web based recruiter dashboard/mini ATS
• Employees can register through Facebook or the Web.
2.Secure and Private
• All communication on facebook, web and sms between employees and their
network are private.
• Secure logins for recruiters to manage jobs and referrals.
• Application and network security certified by third party for two large IT clients
3.Reporting, Tracking and Analytics
• Track Employee participation, extended network propagation
• Track referrals and closure at job level, branch level
• Track sources of leads – FB, SMS, Web, email
• Communicate, Track and manage referrals
• Secure logins for recruiters to manage jobs.
• Daily productivity reports
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23. TALENT LANDSCAPE
JOB BOARD EMPLOYEE 2ND LEVEL NO CONNECTION
CANDIDATES /CANDIDATE REFERRAL CONNECTION
THIS LARGE
PASSIVE
ACTIVE JOB LARGEST SOURCE CANDIDATE SEGMENT. HAS
SEEKERS OF QUALITY REFERRAL AND BEEN HARD
OVER-MINED BY CANDIDATES. EMPLOYEES’ TARGET.
RECRUITERS. FRIENDS ARE Company
MYPARICHAY EMPLOYEE LARGE PASSIVE MYPARICHAY
JOBBOOK IS THE MYPARICHAY DIGITZES
LARGEST JOB BOARD IN YOUR EMPLOYEE
SEGMENT. HAS ALLOWS COST
INDIA ON FACEBOOK REFERRAL PROCESS BEEN LABORIOUS EFFECTIVE, FOCUSED
WITH MORE JOBS EMPOWERS AND TARGET MARKETING
THAN EMPLOYEES TO REACH
FRUSTRATING TO TO ATTRACT AND
NAUKRI, MONSTER OUT TO THEIR SOCIAL
UNIQUE TECHNOLOGY NETWORK VIA CONNECT AND CONNECT WITH 30
ALLOWS RECRUITERS INTRANET, FACEBOOK, SOURCE MILLION TALENT
TO CONNECT WITH 30 EMAIL AND SMS. RECRUITER BASED ON
MILLION PASSIVE PROVEN PLATFORM
CANDIDATES ON TO INCREASE HIRES BY
MYPARICHAY DEMOGRAPHICS,
FACEBOOK. 50% CHANGES THAT. EMPLOYER,
EDUCATION
SKILLS 23

24. MYPARICHAY VS. TRADITIONAL JOB BOARD
MyParichay Naukri
POST JOBS YES YES
TARGET CANDIDATES BY EXPERIENCE, EMPLOYER, JOB TITLE, LOCATION YES ACTIVE/PASSIVE NO
CANDIDATE SEARCH YES YES
Active – Logged in in the Last 10 days ACTIVE - 10 Million ACTIVE - 0.7 Million
Semi Active – Logged in the last 30 days SEMI ACTIVE -20 Million SEMI ACTIVE -1.8 mil.
Passive – Not Logged in the last 30 days PASSIVE - 40 Million PASSIVE - 20 Million
CANDIDATE CAN DIRECTLY CHAT WITH your RECRUITERS YES NO
JOB MICROSITE YES YES
JOB MICROSITE CAN BE TARGETED BY EMPLOYER, Job TITLE, LOCATION YES NO
CANDIDATES CAN SHARE OR REFER CANDIDATES FROM YOUR JOB SITE YES NO
ABILITY TO BUILD AND MANAGE TALENT COMMUNITY FOR EVERGREEN JOBS YES NO
ABILITY TO ENGAGE WITH TALENT COMMUNITY THROUGH EMPLOYEES YES NO
RECRUITERS CAN BUILD CANDIDATE REFERRAL NETWORK YES NO
RECRUITERS CAN BUILD INTRA-COMPANY RECRUITER NETWORK YES NO
RECRUITERS CAN CONNECT WITH FRIENDS OF THEIR REFERRAL NETWORK YES NO
SOFTWARE RECOMMENDS POSSIBLE CANDIDATES WHO CAN PROVIDE REFERRALS YES NO
RECRUITERS CAN INVITE EMPLOYEES TO EXPAND THEIR REFFERAL NETWORK YES NO
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25. WHAT IS MYPARICHAY
 LAUNCHES YOUR PRESENCE ON TO FACEBOOK. ACCESS 30 MILLION PASSIVE CANDIDATES THAT ARE
ACTIVE ON MYPARICHAY AND FACEBOOK. POWERS YOUR FACEBOOK CAREER TAB
 SINGLE PLATFORM THAT PROVIDES YOUR EMPLOYEES AND ALUMNI CONVENIENCE OF FACEBOOK,
INTRANET , SMS, EMAIL OR WEB TO GENERATE AND TRACK AND HIRE REFERRALS.
 ALLOWS RECRUITERS TO BUILD THEIR CANDIDATE NETWORK IS A COST EFFECTIVE FASHION. IT CAN
SUPPLEMENT LINKED IN OR BE A VERY COST EFFECTIVE SUBSTITUTE
 INTEGRATED AND EASY TO USE RECRUITER BACKEND ATS FOR PROCESSING.
 BUILT-IN RELEVANCE ALGORITHM FOR MOST SUITABLE CANDIDATE (QUALITY)
 INDIA’S AWARD WINNING SOCIAL HIRING ENTERPRISE PLATFORM
 RATED BEST TECHNOLOGY PLATFORM BY HR LEADERS TWO YEARS IN A ROW – 2011, 2010.
 PROVEN TECHNOLOGY PLATFORM FOR LARGE ENTERPRISES
 PROVEN SUPPORT TEAM.
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