my best presentation, took me two days to compile this, a history and detailed study of google as a company

1. Bill Gates of Microsoft in ’98
When asked what keeps him up at night?,
He didn’t say the obvious, which is "My competitors, Netscape, or
Oracle or Apple.“
He said "I worry about someone in a garage inventing about
something that I haven’t thought of.”

2. The World’s Largest Internet company, based on its search
engine and online advertising technology
Runs over one million servers in data centers around the world;
processes over one billion search requests and about twenty-
four peta bytes of user-generated data every day
Undoubtedly one of the Most Powerful Brand in the world today
Its mission and unofficial slogan :
“to organize the world's information and make it
universally accessible and useful”
A multibillion dollar company
And the funny part is;
it has made all ITS money by selling
“FREE products”

3. “to organize the world's information and make it
universally accessible and useful”

4. FOUNDERS

5. LARRY PAGE SERGEY BRIN
March 26, 1973 (age 37) August 21, 1973 (age 37)
East Lansing, Michigan Moscow, Soviet Union
B.S COMP B.S MATHS & C S (HONS)
UNIVERSITY OF MICHIGAN UNIVERSITY OF MARYLAND
M.S COMP M.S COMP
STANFORD UNIVERSITY STANFORD UNIVERSITY
NET WORTH USD $ 15 BILLION (EACH)
26TH RICHEST IN WORLD

6. PAST
TO
PRESENT

7. Began in March 1996 as a research project by Larry
Page and Sergey Brin, Ph.D. students at Stanford
Brin’s Data mining system and Page’s BackRub’s web crawler
Together they wrote the Pagerank algorithm to build a
efficient search engine
“Google,” a play on the word “googol,” the mathematical term
for a 1 followed by 100 zeros
First registered as google.stanford.edu
The domain google.com was registered on September 15,
1997
They formally incorporated their company, Google Inc., on
September 4, 1998 at a friend's garage in Menlo Park,
California.

8. In March 1999, the company moved into offices at 165 University
Avenue in Palo Alto
Leased a complex of buildings in Mountain View at 1600
Amphitheatre Parkway from Silicon Graphics (SGI) in 2003.
Since become known as the ”Googleplex”; bought the property from
SGI for $319 million
In 2000, Google began selling advertisements associated with
search keywords
Keywords were sold based on a combination of price bid and click-
throughs, with bidding starting at $.05 per click
August 1998 in the form of a $100,000USD contribution from Andy
Bechtolsheim, co-founder of Sun Microsystems
June 7, 1999, a round of equity funding totalling $25 million was
announced;the major investors being rival venture capital firms Kleiner
Perkins Caufield & Byers and Sequoia Capital
Google's initial public offering took place on August 19, 2004
Raised US$1.67 billion, and gave Google a market capitalization of
more than $23 billion

9. As of 2010 :
A multinational public corporation invested in
Internet search,
cloud computing, and
advertising technologies.
Presence in 200 countries, operates in 100 countries
Mark Cap : US$ 181.10 billion
Revenue : US$ 23.651 billion ;
Profit : US$ 6.520 billion
Employees : 23,331 (2010)

10. PRODUCTS AND
APPS

11. • Google Web Search is the most-used search engine on
the Web
• Google Market Share: 66.3 %
• Google's search-results pages is based, on "Page Rank“
• provides at least 22 special features
• These include synonyms, weather forecasts, time zones,
stock quotes, maps, earthquake data, movie show times,
airports, home listings, and sports scores.
• special features for numbers, including range, prices,
temperatures, money/unit conversions calculations,
package tracking, patents, area codes, and language
translation of displayed pages.
• owns 160 domain names for each of the
countries/regions in which it has been localized

16. • Android is a mobile operating system initially developed by
Android Inc., a firm purchased by Google in 2005
• Open Handset Alliance collaborate to develop and release
Android to the world
• first among all smartphone OS handsets sold in the U.S. in
the second and third quarters of 2010 ; third quarter
market share of 43.6%.
• Currently over 100,000 apps available for
Android. Android Market is the online app store run by
Google
• Latest stable release 2.2.1 (Froyo) Build: FRG83D / 18
November 2010; 13 days ago.
• Google Android 2.2 (froyo) was declared No .1 in PC
World’s Top 100 Products of 2010

18. EXPANSION

19. Innovation
Not content with a single product
Need to expand and prove
A total of 83 companies from 2001 to 2010
Ranging from Search, Blog, Analytics, Advertising, Mobile,
Graphics, Mapping, Communication, Security
Youtube, AOL, Orion, Picasa, Android, n many more…

21. •DoubleClick is a subsidiary of Google that develops and
provides Internet ad serving services.
• Its clients include agencies, marketers (Universal McCann
Interactive, AKQA etc.)
• publishers who serve customers like Microsoft, General
Motors, Coca-Cola, Motorola, L’Oréal, Palm,
Inc., Visa USA, Nike, Carlsberg among others
•DoubleClick was founded in 1996.
• In March 2008, Google acquired DoubleClick for US$3.1
billion in cash.
•Keyhole, Inc,
•founded in 2001, specializing in geospatial data
visualization applications
•Acquired by Google in 2004.
•The highly successful Google Earth application in 2005;
other aspects of core technology survive in Google
Maps, Google Mobile.

22. WHERE
THE
MONEY COMES
FROM

24. AdWords
• Google's flagship advertising product and main source of
revenue.
•Google's total advertising revenues were USD$23 billion in 2009.
• AdWords offers pay-per-click (PPC) advertising, and site-
targeted advertising for text, banner, and rich-media ads.
•The AdWords program includes local, national, and international
distribution.
•Google's text advertisements are short, consisting of one
headline and two additional text lines.
•Sales and Support, Engineering Division based in Mountain View,
California

25. AdSense
•An ad serving application run by Google Inc.
•Website owners can enroll in this program to enable text, image,
and video advertisements on their websites.
•These advertisements are administered by Google and generate
revenue on either a per-click or per-impression basis.
•A DoubleClick offering (also owned by Google).
•In Q1 2010, Google earned US$2.04 billion ($8.16 billion
annualized), or 30% of total revenue, through AdSense

26. PEOPLE BEHIND
THE
SCENE

27. CO-FOUNDER Eric Schmidt CO-FOUNDER
Chairman of the Board and CEO
David C.
Drummond Shona L.
Senior Vice Brown
President, Cor Senior Vice
porate President,
Development Business
and Chief Operations
Legal Officer
Nikesh Arora
President , Global Sales Operations
and Business Development
Patrick Pichette
Senior Vice President and CFO
Alan Jonathan
Eustace Rosenberg
Senior Vice Senior Vice
President, President,
Engineering Product
and Management
Research

28. GIVING
BACK

29. Google.org
•The charitable arm
•Over $100 million in investments and grants as of May 2010.
•To fund the organization, Google granted them 3 million shares during
their IPO.
•Approximate value of about $1 billion.
Five major initiatives, as of January 2008, are:
1. Develop renewable energy cheaper than coal (RE<C)
2. Accelerate the commercialization of plug-in electric vehicles
3. Predict and Prevent: response to emerging threats, such as infectious disease
and climate risk.
4. Inform and Empower to Improve Public Services.
5. Fuel the Growth of Small and Medium-Sized Enterprises:
• People : Megan Smith, Jacqueline Fuller

30. Google Ventures
• The venture capital investment arm of Google Inc.
• Google Ventures seeks to invest in start-up companies in a variety of
fields ranging from Internet, software, and hardware to clean-
tech, bio-tech, and health care.
•The group was founded on March 31, 2009, with a $100 million
capital commitment.
• Google Ventures has offices in Mountain
View, California and Cambridge, Massachusetts.

31. CRITICISM

32.  Fear of growth
 Influencing the society through page rank
 Privacy
 Censorship of search results
 The energy consumption of its servers
 Use of others' intellectual property
 Security threat Google Maps

33. PRINCIPLES

34. 1.Focus on the USER and all else will follow.
2.It’s best to do ONE THING really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your DESK to need an
answer.
6. You can make money without doing evil.
7.There’s always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.

35. THANK YOU
KEEP
GOOGLING…!!!

36. •Google Inc. owns 160 domain names for each of
the countries/regions in which it has been
localized
LIKE : google.co.uk; google.co.ru, fr, pk, in
•Google has indexed over 25 billion web pages
•400 million queries per day,
•1.3 billion images, and
•Over one billion Usenet messages

37. STANDALONE APPLICATIONS
• Adwords editor
• Chrome web browser
• Desktop
• Earth
• Gmail
• Photos screensaver
• Picasa
• Picasa web albums uploader
• Quick search box
• Secure access
• Sketchup
• Talk
• Visigami
• Pinyin input method
• Japanese input
• Google indic input method
DESKTOP EXTENSIONS
These products created by Google are extensions to software created by other
organizations.
• Blogger Web Comments
• Dashboard Widgets for Mac
• Gears
• Toolbar

38. MOBILE PRODUCTS
ONLINE MOBILE PRODUCTS DOWNLOADABLE MOBILE PRODUCTS
These products can be accessed through Some of these products must be
a browser on a mobile device. downloaded and run from a mobile
device.
• Blogger Mobile.
• Buzz released on February 9, 2010. • Gmail
• Calendar • Maps
• Documents • Sync
• Gmail • Talk (BlackBerry, Android, iPhone only )
• News • Sky Map (Mobile, Android only).
• Google • Voice (Android, Blackberry).
• iGoogle • YouTube
• Orkut • Listen
• Product Search. • Goggles (Android, iPhone; from Google
• Reader Labs)
• Mobile search • Google Shopper (Android)
• Picasa Web. Albums
• Google Latitude
• Google Maps Navigation (Android only)

39. WEB PRODUCTS
These products must be accessed via a Web browser.
ACCOUNT MANAGEMENT
• Dashboard
ADVERTISING
• Ad Planner
• Ad Manager
• Ad Mob
• Ad Sense Advertisement program for Website owners.
• Ad Words Google's flagship advertising product, and main source of
revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted
advertising for both text and banner ads.
• Google Advertising Professionals
• AdWords Website Optimizer.
• Double Click
• Grants
• TV Ads

40. COMMUNICATION AND PUBLISHING
• 3D Warehouse • Boutiques
• Google SketchUp • Notebook
• Apps • Orkut Social networking
• Blogger Weblog
• Picasa Web
• PicnikOnline photo editing
• Buzz service
• Calendar • Profiles
• Docs • Questions and Answers (Chinese
• FeedBurner / Russian / Thai / Arabic)
• Friend Connect • Reader
• Gmail • Google Sidewiki
• iGoogle • Sites
• SMS Channels
• Jaiku
• Voice
• Knol
• Wave
• YouTube

41. Used as /
Number Acquisition date Company Business Country Value (USD) References
Integrated with
1 February 12, 2001 Deja Usenet USA Google Groups [1]
Google
Web search [2]
2 September 20, 2001 Outride USA Personalized
engine
Search(iGoogle)
Weblog [3]
3 February 2003 Pyra Labs USA Blogger
software
Customer
Neotonic Google [4]
4 April 2003 relationship USA
Software Groups, Gmail
management
Applied Online AdSense, AdWo [5]
5 April 2003 USA $102,000,000
Semantics advertising rds
Web search [6]
6 September 30, 2003 Kaltix USA iGoogle
engine
Online AdSense, AdWo [7]
7 October 2003 Sprinks USA
advertising rds
8 October 2003 Genius Labs Blogging USA Blogger [8]
9 May 10, 2004 Ignite Logic HTML editor USA Google Sites [9]
Image [10]
11 July 13, 2004 Picasa USA Picasa, Blogger
organizer
Google
12 September 2004 ZipDash Traffic analysis USA Maps for [11]
Mobile
13 October 2004 Where2 Map analysis AUS Google Maps [12]
Google
14 October 27, 2004 Keyhole, Inc Map analysis USA Maps, Google [13]
Earth
Urchin
Google [
15 March 28, 2005 Software Web analytics USA
Analytics

42. Social networking [15]
16 May 12, 2005 Dodgeball USA Google Latitude
service
17 July 2005 Reqwireless Mobile browser CAN Google Mobile [16]
Current
Broadband Internet [17]
18 July 7, 2005 Communications USA $100,000,000
internet access backbone
Group
19 August 17, 2005 Android Mobile software USA Android [18]
Graphics Android, Google [19]
20 November 2005 Skia USA
software Chrome
Akwan
November 17, Internet [20]
21 Information Search Engines BRA
2005 backbone
Technologies
December 20, Broadband
22 AOLB USA $1,000,000,000 [21]
2005 internet access
December 27, [22]
23 Phatbits Widget engine USA Google Desktop
2005
December 31, [23]
24 allPAY GmbH Mobile software GER Google Mobile
2005
December 31, [23]
25 bruNET GmbH Mobile software GER Google Mobile
2005
dMarc [24]
26 January 17, 2006 Advertising USA $102,000,000 AdSense
Broadcasting
February 14, [25]
27 Measure Map Weblog software USA Google Analytics
2006
Google [26]
28 March 9, 2006 Upstartle Word processor USA
Documents
3D modeling [27]
29 March 14, 2006 @Last Software USA Google Sketchup
software
Web search [28
30 April 9, 2006 Orion AUS Google Search
engine

43. 2Web Online Google [29][30]
31 June 1, 2006 USA
Technologies spreadsheets Spreadsheet
Computer
Neven Vision vision (Face Picasa & Google [31]
32 August 15, 2006 GER
Germany GmbH detection, Face Goggles
recognition)
33 October 9, 2006 YouTube Video sharing USA $1,650,000,000 YouTube [32][33]
34 October 31, 2006 JotSpot Web application USA Google Sites [34]
December 18, [35]
35 Endoxon Mapping CHE $28,000,000 Google Maps
2006
36 January 4, 2007 XunleiC File sharing CHN $5,000,000 [36]
February 16, In-game [37]
37 Adscape USA $23,000,000 AdSense
2007 advertising
Statistical [38]
38 March 16, 2007 Trendalyzer SWE Google Analytics
software
Presentation [39]
39 April 17, 2007 Tonic Systems USA Google Docs
program
Videoconferencin [40]
40 April 19, 2007 Marratech SWE $15,000,000 Google Talk
g
Online [41][42][43]
41 April 13, 2007 DoubleClick USA $3,100,000,000 AdSense
advertising
Computer [44]
42 May 11, 2007 GreenBorder USA Google Chrome
security
43 June 1, 2007 Panoramio Photo sharing ESP Panoramio [45]
44 June 3, 2007 FeedBurner Web feed USA $100,000,000 FeedBurner [46]
Parallel Server [47
45 June 5, 2007 PeakStream USA
processing (computing)

44. Presentation [48]
46 June 19, 2007 Zenter USA Google Docs
program
Voice over [49][50]
47 July 2, 2007 GrandCentral USA $45,000,000 Google Voice
Internet Protocol
Aerial [51]
48 July 20, 2007 Image America USA Google Maps
photography
Communications [52]
49 July 9, 2007 Postini USA $625,000,000 Gmail
security
September 27, Social network [53]
50 Zingku USA Google Mobile
2007 service
51 October 9, 2007 Jaiku Micro-blogging FIN Google Mobile [54]
52 July 30, 2008 Omnisio Online video USA $15,000,000 YouTube [55]
September 12, TNC (Tatter and [56]
53 Weblog software KOR Blogger
2008 Company)
Video WebM & YouTub [57]
54 August 5, 2009 On2 USA $106,600,000
compression e
September 16, [58]
55 reCAPTCHA Security USA
2009
November 9, Mobile [59]
56 AdMob USA $750,000,000
2009 advertising
November 9, [60]
57 Gizmo5 VoIP USA $30,000,000 Google Voice
2009
November 23, Online [61]
58 Teracent USA Adsense
2009 Advertising
Google
December 4, AppJet (EtherPad Collaborative [62]
59 USA Wave, Google
2009 ) real-time editor
Docs
February 12, [63
60 Aardvark Social Search USA $50,000,000 Aardvark
2010

45. February 17, [64]
61 reMail Email Search USA Gmail
2010
62 March 1, 2010 Picnik Photo Editing USA $5,000,000 Picasa [65][66]
Microsoft Office [67]
63 March 5, 2010 DocVerse USA $25,000,000 Google Docs
files sharing site
Online
64 April 2, 2010 Episodic video platform st USA YouTube [68]
art-up
Visual Search
65 April 12, 2010 PlinkArt Engine Mobile sta UK Google Goggles [69]
rt-up
Server
66 April 20, 2010 Agnilux technology start- USA [70]
up
67 April 27, 2010 LabPixies Gadgets ISR [71]
Bump Desktop [72]
68 April 30, 2010 CAN $30,000,000 Google Android
Technologies environment
Global IP Google [40]
69 May 18, 2010 Music and Video SWE $68,000,000
Solutions Talk & Gmail
70 May 20, 2010 Simplify Media Music syncing UK Android [73]
71 May 21, 2010 Ruba.com Travel USA Google [74]
72 June 3, 2010 Invite Media Advertising USA $81,000,000 DoubleClick [75]
73 July 1, 2010 ITA Software Travel technology USA $700,000,000 [76]
74 July 16, 2010 Metaweb Semantic Search USA [77]
Java/Eclipse/AJAX Google Web [78][79
75 August 4, 2010 Instantiations USA
Developer Tools Toolkit

46. 76 August 5, 2010 Slide.com Social gaming USA $182,000,000 [80]
Social Gold [81]
77 August 10, 2010 Jambool USA $70,000,000
payment
Visual Search [82][83]
78 August 15, 2010 Like.com USA $100,000,000 boutiques.com
Engine
Social
79 August 30, 2010 Angstro networking USA [84]
service
80 August 30, 2010 SocialDeck, Inc. Social gaming CAN [85]
September 13, [86]
81 Quiksee Online video ISR $10,000,000 Google Maps
2010
September 28, Schedule [87]
82 Plannr USA
2010 Management
83 October 1, 2010 BlindType Touch Typing GRE Android [88]