Every organization should continuously innovate or else it will perish. Here are some tips and techniques to get the innovative thought process going and stimulating creativity. There is always room to improve by being innovative. It outlines the various approaches to innovation that should be in the DNA of every organization.

1. Tips and Tools to be effective
Foster Innovation
Anita Rao
June 2013

2. Y?
Never innovate to compete, innovate to change the rules of the
game. -David O.Adeife

3. Agenda
 Drivers of innovation
 Guiding Principles
 Customer jobs and KMOT (key moments of truth)
 InnovationValue Chain
 Reverse innovation
 Tool – Mind Mapping
 Getting innovation right

4. Drivers of innovation
• Integration of
technologies for new
capabilities
• Complementary
technology
partnerships
• Invention• New business models
• Competitive shift
• New customer jobs
Synthesis of
Technologies
Creation of New
Technologies
Business Dynamics
Change
Customer jobs analysis applies to each kind above
Source C.K.Prahalad & R.A. Mashelkar

5. Customer Jobs…a thoughtful approach
During this step Customers.. Companies can innovate
by…
Define Determine goals & plans Simplify planning
Locate Gather info needed to
execute job
Make is easier and ensure it
is available when needed
Prepare Set up environment Make set up easier, create
guides
Confirm Verify ready to perform job Give customer info to
confirm readiness
Execute Carry out job Prevent problems or delays
Monitor Asses if execution is
successful
Link monitoring with
improved execution
Modify Make alterations to improve
execution
Reduce the need to make
alterations
Conclude Finish and prepare to repeat
or next step
Design to simplify the
process of conclusion
Source Lance Bettencourt & Anthony Ulwick

6. Customer Jobs – contd.
KMOT
Improve
execution of a
specific KMOT
Increase
automation
Eliminate
need for an
input/output
Address an
over looked
step
Re-sequence
steps in a
process
Opportunities
to
look for
Source Lance Bettencourt & Anthony Ulwick

7. Value Chain
DiffusionConversionIdea Generation
In
House
Within
A Unit
Cross
Pollina
tion
Collab
oratio
n
across
units
Externa
l
Collab
oratio
n with
parties
outsid
e
# of
high
quality
ideas
# of
high
quality
ideas
# of
high
quality
ideas
Selection
Screening &
initial
funding
Developmen
t
Movement
from idea to
first result
% of all ideas
generated that
end up being
selected
% of funded
ideas that lead
to revenues,
efficiency
Spread
% of penetration in customer
groups, # of months to full
diffusion
Source Morten Hansen & Julian Birkinshaw

8. Reverse Innovation – shift the center of
gravity for global companies
T The innovation
must
achieve a significant
price reduction
The innovation must result in
a product or service of
world-class quality
The innovation must
be scalable: It must be
able to be produced,
marketed, and used in many locales
and circumstances.
The innovation must be
matured and transferred
Globally.
Reverse
Innovation
Build new offerings
from
the ground up
Personalize
objectives, targets,
metrics for local
markets
Build success, learn,
transfer to mature
markets
Shift
power
to location of
growth
Source Jeffrey Immelt, Vijay Govindarajan, Chris Trimble

9. Tool – Mind Mapping
 Promotes creative problem solving
 Visualize data
 See inter-relationships among data elements
 Come up with new innovative solutions
 Note: Some mind mapping software include
 Xmind
 Freemind
 Mindjet

10. Mind Mapping – contd.
Set the stage • Explain what, why, how
• Set ground rules
Create a first pass
map
• Start with a word or phrase that frames the problem
• Team then write related topics, concerns, causes, solutions, systems
• Place on the map and connect with each other
Step Back
• Synthesize the data; look for new insights, clusters of topics, label, draw
new lines to show inter-relationships
• Place potential actions in a parking lot for later
Redraw the map • Draw a new picture of the concern, illustrate the relationships
• Better sources of action should emerge
Plan Action
• Look at the map and ask – “what actions should be taken? On what
elements, clusters, relationships?”
• Clarify and document the action plan
Source Murray Hiebert & Bruce Klatt

11. Getting innovation right
 Develop a deep commitment to serving the under served
 Articulate and embrace a clear vision
 Set ambitious goals, foster entrepreneurship
 Accept constraints, creatively operate within them
 Focus on people not just shareholder value
Stay hungry, stay foolish -Whole Earth Catalog, via Steve Jobs

12. ThankYou
Twitter @anitaprao;
Blog:
http://anitapaulrao.wordpress.com/
Linkedin:
www.linkedin.com/in/anitarao
Slideshare
http://www.slideshare.net/raoanita