A mobile engagement strategy can create mobile moments and enhance customer touch points across all stages of the customer life cycle. To adopt a mobile engagement strategy, your development team needs to be equipped with the mind-set that allows them to build apps that delight customers. This eBook will introduce you to the demographic of today’s mobile users and how your team can harness the power of micro moments, integrate them into your mobile app and build an experience that is engaging and has users coming back for more. Company: rapidBizApps Website: www.rapidbizapps.com

1. Building Engaging Apps to
Retain Users

2. Agenda
• How mobile is today’s customer?
• What does this perpetual connectivity mean for marketers?
• How can marketers successfully build long term
relationship with Customers?

3. Agenda
• How mobile is today’s customer?
• What does this perpetual connectivity mean for
marketers?
• How can marketers successfully build long term
relationship with Customers?

4. Your Customers

5. Customers have many devices
Source: IDG Mobile Survey

6. Base: US online adults (ages 18+) who use a smartphone
Source: Online Benchmark Survey
Customers are online frequently…
55%
22%
13%
3%
3% 4%
Several times a day
At least Daily
At least Weekly
At least Monthly
Less than Monthly
Never

7. …And go online from many locations
Source: Nielsen

8. Your Customers are perpetually
CONNECTED.

9. Agenda
• How mobile is today’s customer?
• What does this perpetual connectivity mean for marketers?
• How can marketers successfully build long term relationship
with Customers?

10. To many, this means creating an app
Categories of applications used on a Smartphone:

11. Marketers’ new imperative:
What your
customers
want
What they
actually
get
Shorten the distance…
…through personalized, utility-based experiences

12. Marketers can identify & create mobile moments

13. device to get what they want in their
immediate context.
A mobile moment is a point in time and space when someone
pulls out a mobile device to get what they want in their immediate
context.
Mobile Moments:

14. Agenda
• How mobile is today’s customer?
• What does this perpetual connectivity mean for marketers?
• How can marketers successfully build long term relationship
with Customers?

15. Enrich the ways you engage with your customers.
Push Notification
Deep Linking
Gamification
App Review
Analytics
App Updates

16. Push Notification
Deliver quick content
• Push notifications that direct your customers
to the specific product page.
• Don’t let your customer click around or inside
the app.

17. Deep Linking
Connect with your users
• Deliver consistent and reinforcing messaging
across third party websites.
• Remind, entice, and delight your customers
always.

18. Gamification
Integrate with user’s social life
• Increase user engagement and retention by
Gamification.
• Give them credits when they invite their
friends and contacts to install an app.

19. Review
Generate highly qualified traffic
• Increase the overall user happiness.
• Show your customers that you care about
their opinion. They love to be heard.

20. Performance Analytics
Analyze user interaction
•Track your campaign-level performance
analytics.
•Measure the impact of your mobile
customer engagement efforts.

21. Don’t Let Down Your Guard
• Retain your customers by executing regular
updates.
• Continuous improvement of app is always
appreciated by customers.
Latest Versions

22. New Approach to Customer Engagement & Retention
 Customers today are perpetually connected, which has created a mobile mind
shift.
 A mobile engagement strategy can create mobile moments, and enhance
customer touch points across all stages of the customer life cycle.
 To succeed, use new capabilities to transform your engagement strategy and
your business.

23. #getStuffDone