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Micro market analysis group2
1. Group 2:
Marife Malihan Edwin Duenas
Melanie Silverio Andrew Chuacokiong
Manuel Wongchuking
2. One fast food vs. another (Mang Inasal vs.
Jollibee). Other variants…
a. Chinese restaurant
b. Steakhouse restaurant
c. Coffee shop
d. Pizza
e. Turo-turo vs. another point-point
f. Fine dining
g. Casual dining
3. One fast food vs. another (Mang Inasal vs.
Jollibee). Other variants…
a. Chinese restaurant
b. Steakhouse restaurant
c. Coffee shop
d. Pizza
e. Turo-turo vs. another point-point
f. Fine dining
g. Casual dining
4. Began as a two-branch ice cream parlor in 1975
offering hot meals and sandwiches became
incorporated in 1978 with seven outlets to explore
the possibilities of a hamburger concept
The country’s leading fast food chain with more
than 800 stores and more than 50 international
stores
It is an American-style fast-food
restaurant with Filipino-influenced dishes
specializing in burgers, spaghetti, and chicken
5. Philippine's fastest growing barbeque fast food
chain, serving chicken, pork barbeque and
other Filipino favorites, was first established on
December 12, 2003 in Iloilo City.First Barbecue
Fastfood Chain in the Philippines Serving
Chicken Barbecue or Chicken Inasal
Currently, there are 445 branches nationwide
and with over 10,000 employees system wide.
6. A Greek inspired restaurant which provides
the Philippine dining market one of the
healthiest and richest cuisine in the world.
CYMA restaurants envision being the most
preferred and respected progressive Greek
restaurant chain in the south east.
Has 8 branches all over the Philippines.
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12. Jollibee and MangInasal belong in the same category (Fastfood),
the only thing that differentiate the two is the menu or the food
that they serve. Cyma, on the other hand, is a high end, fine
dining restaurant which is totally different from the other two
(type of food, ambiance, price)
Since Cyma serves expensive dishes, their customers are usually
people from Average to Upper class of the population.
Specifically, coming from residential customers, managers, and
executives from different companies.
Fastfood chain intentionally make their seats hard, for higher
customer turnover.
In fastfood, people just want to eat and always “on the go”. While
in Cyma, they want to relax and enjoy their dining experience.