The document discusses the shift from e-commerce to m-commerce as consumers spend more time shopping on mobile devices rather than desktops. As mobile technologies advance, m-commerce will become contextual and location-based, allowing consumers to shop from any situation. Statistics show that mobile devices are generating a growing percentage of online sales and will account for nearly half of all web-based sales globally by 2018. Retailers must adapt by developing mobile-friendly websites and apps to engage customers shopping on smartphones and tablets.

1. m-Commerce is the
future of e-Commerce

2. Consumers are also buying wearable gadgets like
smartphone watches and head-mounted-web-connected
systems which can also fulfill their requirements of routine
general purpose computing operations. As a result, e-
retailers will also need to shift their focus from desktop e-
commerce platforms to m-commerce websites or m-
commerce applications. Future of e-commerce more
appears to be mobile oriented than merely PC oriented
particularly when people around the world are spending
55% of total time spent in online retailing.
As experts of the field believe, in next couple of years, we
would see m-commerce to become contextual commerce.
It’s why because smartphones and tablets give people
freedom of using their devices in whatever situation they
are. Users can open apps of e-stores whether they are
traveling in subway or sitting comfortably on couch at
home.
As I mentioned above, location feature in smartphones is
happening to be a critical component for any e-store going
mobile. It will enhance shopping experience of consumers
as well as empower retailers to generate situation-specific
offers, discounted and promotion-campaigns to attract
consumers and influence them making a purchase.

3. With rising adoption of smart devices like smartphones,
phablets, tablets and other forms of convertible devices,
the importance of home PCs is fading out. This trend-
change has tapped retailers too who are still selling their
products and services online through their e-commerce
websites. For all of them, it is time they launch a mobile
ecommerce (m-Commerce) website or an m-Commerce
app. Experts have predicted that the feature like location
is playing a major role in a mobile application
development aimed at performing m-retailing activities.
We will see mobile based commerce activities turning out
to be more influential in next five years. Although, major
platforms have already launched apps for their e-
commerce websites but small businesses are still
considering as they are not fully aware of benefits and
advantages they can have by bringing their e-stores online.
Those retailers, who still do not want to shift to mobile
platforms, are of course missing considerable portion of
sales. Mobile can open them to a whole new world of
opportunities.
The use of desktop PCs is continuously dropping while PC
makers are focusing more on large-sized handheld devices
like tablets, phablets and portable laptop-cum-tablet PCs.
Consumers are also buying wearable gadgets like
smartphone watches and head-mounted-web-connected

4. Let’s come across some facts & figures that prove that e-
commerce is gradually shifting towards m-commerce.
 According to research firm eMarketer Inc., mobiles and tablets would
generate about 27% of total web based sales in the US by 2018.
 When same measures are spanned globally, mobile devices would be
generating 47% of total web based sales by 2018, according to The Goldman
Sachs Group Inc.
 Don’t get confused that mobiles or tablets are used by consumers for sales
only when they are on the go. According to Nielsen, 67 percent smartphone
shoppers and 80 percent tablet shoppers shop online from home. So for these
users, smartphones and tablets are the only computing device they have.
 A research conducted by Adroit Digital says that 68% users owning both PC
and desktop take their tablets with them for about 25% of the time whenever
they leave home.
 14% tablet users take their tablets 75-99% of the time whenever they leave
home says Adroit Digital.
 In next five years, advancing mobile technology will load
smartphone devices with more powerful processors and graphics-
rendering capabilities. Features like augmented reality will allow
consumers to virtually see and try a product even before placing its
order. For example, if you are buying a sofa or bed online and are
not sure how it would look like in your room, you would be able to
augment it there through an augmented reality feature enabled m-
commerce app.
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