Learn about content sourcing on social media. What content works, tools to make the job easier, how to write eye-grabbing headlines, and the rule of thirds.

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#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary
Rare Communications
Social Media Summer School

2. Live Tweeting!
Ask your Social Media Questions to:
#SMSummerSchool
@rareresults

3. #SMSummerSchool @rareresults @WurstCalgary @AcceleratorYYC
• What works?
• The different types of posts
• Tools to make the job easier
• How to write eye grabbing headlines
• The rule of thirds
Todays session will cover:
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

4. What works?
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

5. Twitter
Business and breaking news.

6. Pinterest
Recipes, fashion & DIY.

7. Facebook
Quizzes, heartwarming stories &
entertainment news.

8. LinkedIn
Variety of industry news.

9. Google+
Deals, coupons, news.

10. Instagram
Visual

11. The different types of posts
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

12. Funny or Clever
Using humour is a sure fire way of receiving engagement on social media.
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

13. Thoughtful or Inspirational
Keep your brand thoughtful and share inspirational posts to gain influence.
#WestJetChristmasMiracle

14. Educational
Educating your audience is way to give something back to them and show
display your industry expertise.

15. Conversational
Open up the conversation with your followers to learn more about
them and allow them to speak with your brand.

16. Promotional
If you can promote your businesses to your followers in the right
way, you will build a lasting community.

17. Tools to make the job easier
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

18. Feedly (feedly.com)
Create a feed of your favourite websites and easily share
content to your social networks.

19. Twitter Search (twitter.com/search-advanced)
Find new conversations and trending topics.

20. Canva (canva.com)
Create beautiful visuals with very little time or effort to make your
content more visually engaging.

21. Hootsuite ‘Suggested’
Using keywords, receive post suggestions from Hootsuite and easily
schedule or post them.

22. How to write headlines
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

23. Title Formulas That Work
• Who else wants [blank]
• The secret of [blank]
• Here is a Method That is Helping [blank] to [blank]
• Little Known Ways to [blank]
• Get Rid of [problem] Once and For All

24. Title Formulas That Work
• Here’s a Quick Way to [solve a problem]
• Now You Can Have [something desirable] [great circumstance]
• [Do something] like [world-class example]
• Have a [or] Build a [blank] You Can Be Proud Of
• What Everybody Ought to Know About [blank]

25. The rule of thirds
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

26. Promote Your Business
• share content that
promotes your business,
converts readers, and
generates profit
What is the rule of thirds?
Following the rule of thirds will balance your social media posts.
Surface & Share Ideas &
Stories
• share ideas and stories from
thought leaders in your industry
or like-minded businesses
Personal Interactions
• Build your personal
brand by engaging with
followers on social media
and adding value to
conversations
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary

27. Examples:

29. Questions?
#SMSummerSchool | @rareresults | @AcceleratorYYC | @WURSTCalgary