swot analysis on bd germent factory..

1. PRESENTATION
ON
SWOT ANALYSIS
Abdullah Al Imran

2. SWOT Analysis
Analysing a company’s:
 STRENGTHS
 WEAKNESSES
 OPPORTUNITIES
 THREATS

3. History of SWOT Analysis
 Developed at Stanford
 Funded by Fortune 500
companies
 Took 9 years to
develop
 Involved 5000
interviews

4. SWOT Analysis is…
… A strategic
planning tool that
separates influences
on a business’s future
success into internal
and external factors

5. SWOT Analysis allows businesses
to…
 Define realistic goals
 Improve capability
 Overcome
weaknesses with
strengths
 Identify threats than
can be turned into
opportunities

6. DEBONAIR SWOT ANALYSIS:
STRENGTHS:
 Abundant raw material.
 Low cost skilled
labours.
 Growing domestic
market.
 Strong backward
integration.
 Increasing presence
across entire value
chain.
 Cheap manpower.

7. WEAKNESSES
 Lower productivity and cost
competitiveness.
 Tech obsolescence. Quality is
not consistent.
 Low level of training.
 The export-import policy of
Bangladesh changes too
frequently due to which it
becomes very difficult for
importers to import goods.
 Delay in delivering the goods
at the right time.

8. OPPORTUNITIES
 Huge demand for value added
goods in all major countries.
 Large and relatively untapped
domestic market Opportunities.
 Growth rate of Domestic Textile
Industry is 6-8% per annum.
 Large, Potential Domestic and
International Market.
 Market is gradually shifting
towards Branded Readymade
Garment.

9. THREATS
 Competition from other
textile industries
 Competition from other
developing countries,
especially India.
 Continuous Quality
Improvement is need of the
hour as there are different
demand patterns all over the
world.
 Political unrest of the
country.
 To balance the demand and
supply.
 To make balance between
price and quality.

10. Conclusion
SWOT analysis has both advantages and
disadvantages .But by analyzing SWOT a Company
can overcome the upcoming threats as well as turn its
weakness into strength.