3. Communication
• Sharing of
information
• Giving and receiving
of messages
• Transferring the
information from one
to another
KEY ELEMENT : UNDERSTANDING OF THE MESSAGE
4. WHY WE COMMUNICATE?
•To share our thought & ideas
•To clarify and condense information
•To intentionally create harmony or
dissonance
•To maintain relationship
•To make better understanding
•To create new or better awareness
•To Send message effectively to the
receiver/readers.
•Provide factual information
•State precise responsibilities
•Persuade and make recommendations
7. • Noise
• Inappropriate medium
• Assumptions/Misconcep
tions
• Emotions
• Language differences
• Poor listening skills
• Distractions
8. BREAK DOWN COMMUNICATION BARRIERS
Encourage upward
communication
Have an open-door policy
Use face-to-face
communication when possible
Avoid credibility gaps
Write for understanding
Watch your timing
Be sensitive to needs and
feelings of others
Identify and manager conflict
9. BUSINESS COMMUNICATION
Communication between
the people in the
organization
Exchange of ideas,
understanding within and
outside the organization
Transforming information
from one part of the
business to another
Creates an outcome
Forms ( Oral, verbal,
written etc )
10. TYPES OF BUSINESS COMMUNICATION
• Formal and
informal
• Up ward and
downward
• Internal and
external
11. DOWNWARD COMMUNICATION
Giving instruction from
senior to subordinate
For assigning duties
Highly directive
Approval to highlight the
problem
Informing to offer
feedback
12. UPWARD COMMUNICATION
Non directive in nature
Use for giving feedback
For informing about the
progress or problem
For seeking approvals
13. HIERARCHY LEVEL
Manager
Executive Director
Vice President
Supervisor 1 Supervisor 2 Supervisor 3
A.G.M.
Manager
Supervisor
Horizontal Comm.
Forman
14. BARRIERS TO SUCCESSFUL
COMMUNICATION IN BUSINESS
Poor structure of the
communication
A weak delivery
The use of wrong
medium to delivery the
communication
A mixed massage
A massage deliver to the
wrong audience
A distracting environment
19. ADVANTAGE OF ORAL COMMUNICATION
Immediate feedback
Better relationships
Time saving
Effective tool of
persuasion
Effective tool of group
communication
Economical
Allows to measure
effectiveness
immediately
It’s the only way out
during an emergency
20. DISADVANTAGE OF ORAL COMMUNICATION
Lack of documentation
Distortion in passing the
message
No legal validity
Possibility of
misunderstanding
Unsuitable for long
messages
Not effective when the
target group is spread out
21. WRITTEN COMMUNICATION
Famous quote, “pen is
mightier than the sword”
Great significance in the
life of individuals as well as
business organization
Examples: letters,
memoranda, notices,
circulars, agenda, manuals,
handbooks, reports, orders,
inquiries, complains,
quotations, contracts, etc…
22. ADVANTAGES OF WRITTEN COMMUNICATION
Ready reference
Legal defense
Promotes uniformity
Mass access
Suitable for distance
communication
Image building
Accurate and an
ambiguous
Permanent in nature
Permits substitution and
revision
23. DISADVANTAGES OF WRITTEN
COMMUNICATION
Limited to literature
world
Time consuming
Lot of paper work
Needs expertise in
expression
Lack of immediate
feedback
Costly
More men hours needed
No immediate
clarification
24. EFFECTIVE COMMUNICATION
Important thing :
transferring the
meaning of the
message
Has to have the clear
and transparent
meaning of the
message
Purpose of the
communication
27. LISTENING THE 1ST STEP
Hearing :
physical process,
natural and
passive
Listening:
physical and
mental process,
active, a skill
28. VALUES OF LISTENING
An elegant art
Courtesy and good
manner
Poor listening skill could
be disastrous in
business, employment
and social relations
Eliminate a number of
imaginary grievances of
employees
can improve social
relations and
conversation
29. BUILDING RAPPORT THE 2ND STEP
Understanding the
audience
Make the
audience
comfortable
Ask feedback
30. CHOOSE WORDS CAREFULLY ( FINAL
STEP )
Using the power of
language carefully
Choose words
carefully for a better
and clear message
Try to speak in the
similar language of
the audience
Avoiding the use the
complex and the
uncommon words
31. SUCCESS FOR US
Importance of
effective
communication
Requirement for the
new global and
diverse workplace
Excellent
communication
skills!