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Fast cheap and somewhat in control: 10 lessons from the design of SlideShare

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Rashmi Sinha
Rashmi Sinha
TechnologyEducation
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Fast, cheap and somewhat in control 10 Lessons from the design of SlideShare ,[object Object]
First ,[object Object],[object Object]
 
Designing SlideShare
1. Documents are hard to share ,[object Object],[object Object],[object Object]
2. A simple sharing website ,[object Object],[object Object],[object Object]
First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you --->You are linked to her -> ---> on… ,[object Object],[object Object],[object Object],[object Object]
Second generation social network (networks with objects in between, e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him ,[object Object],[object Object],[object Object],[object Object]
Viral sharing (passing on interesting stuff, e.g., YouTube videos) ,[object Object],[object Object],[object Object],1) I send video I like -> -> to you. You pass on --> --> to her, who sends on to her, who passes on…
3. good content floats to the top ,[object Object],[object Object]
4. Slides as MICROCONTENT ,[object Object],[object Object]
5. What people share on SlideShare ,[object Object],[object Object],[object Object],[object Object]
10 Lessons
1. The beta is the market probe ,[object Object],[object Object],[object Object]
How developed should the Beta be? ,[object Object],[object Object]
2. You don’t need personas ,[object Object],[object Object],[object Object]
3. Get into a conversation with users ,[object Object],[object Object],[object Object]
4. Get yourself a shadow app ,[object Object],[object Object],[object Object],[object Object]
When feedback becomes a torrent ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Launch first, refine later ,[object Object],[object Object],[object Object]
6. designer-developer role is crucial ,[object Object],[object Object]
7. Under invest in visual design ,[object Object],[object Object]
8. Pay attention to technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain
9. Help users kick ass Everything else is secondary No step by step ROI calculations Have sound business model, but don’t sacrifice user good
10. Single biggest win: make app faster
Finally ,[object Object]

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Fast cheap and somewhat in control: 10 lessons from the design of SlideShare

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  • 23. 8. Pay attention to technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain
  • 24. 9. Help users kick ass Everything else is secondary No step by step ROI calculations Have sound business model, but don’t sacrifice user good
  • 25. 10. Single biggest win: make app faster
  • 26.