The First 10k Users: Building SlideShare from Beta to Millions of Users

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Rashmi Sinha

Technologie

Taking over the world (one PowerPoint at a time!) ,[object Object]

Make app social ,[object Object],[object Object],[object Object]

Why we built products we did ,[object Object],[object Object]

Build for right reasons ,[object Object],[object Object],[object Object],[object Object]

To build a feature or not to ,[object Object],[object Object],[object Object]

Loudest users OR silent majority ,[object Object]

Anatomy of a feature launch ,[object Object]

The Alpha Feedback to the embed No publicity Browser compatibility issues

How developed should a Beta be? ,[object Object],[object Object],[object Object],[object Object]

SlideShare launch ,[object Object],Alpha Stealth mode Open to all Launch Invite only

What metrics? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Get yourself a shadow app ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Community is a great way to grow ,[object Object],[object Object]

Scaling community with millions of users ,[object Object]

Outsource complexity ,[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AWFUL IDEA = -1 WEAK IDEA = 1 SO-SO IDEA = 5 GOOD IDEA = 10 GREAT IDEA = 15 BRILLIANT IDEA = 20 Ideas are a multiplier. Execution is all that matters X http://www.oreillynet.com/onlamp/blog/2005/08/ideas_are_just_a_multiplier_of.html

Care about execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

10. Understand market size (& revenue model)

http://www.flickr.com/photos/docman/5053155/

Potential market size ,[object Object],[object Object]

Potential revenue streams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Good early legs ,[object Object],[object Object]

Revenue stream impacts application ,[object Object],[object Object],[object Object],[object Object],[object Object]

VC money? ,[object Object],[object Object],[object Object]

Finally ,[object Object],[object Object],[object Object],[object Object],We are hiring!

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The First 10k Users: Building SlideShare from Beta to Millions of Users

1. The first 10k users are always the hardest Rashmi Sinha, SlideShare

2. Who am I?

5. 1. Make your app useful

6. Solve one problem really well

8. 2. Speed is imperative

9. Why startups need speed?

10. Small & fast

11.

12.

13. 3. What to build

14.

15. 37signals: Build less

16.

17.

18.

19. How to double traffic ?

20.

21. 4. How to Launch

22. The Alpha Feedback to the embed No publicity Browser compatibility issues

23.

24.

25. Initial Momentum

26. 5. Use metrics

27.

28.

29. Daily email reports

30. 6. Scaling Community is hard

31.

32.

33. 7. Outsource what you can

34.

35. 8. Working with remote teams

36.

37. Synchronous is must Skype GoToMeeting

38. SCRUM End of day reports

39. 9. Ideas are dime a dozen

40.

41.

42. 10. Understand market size (& revenue model)

43. http://www.flickr.com/photos/docman/5053155/

44.

45.

46.

47.

48. Problems with fremium

49.

50.

Notes de l'éditeur

Why choose Describe three popularity methods
What type of hosting Developers love it Its good for fast, agile teams We hit scalability issues, but Twitter hitting them first! So far, its been solvable Not enough CPU. Doubled spend on machines. Split Web servers from App servers As system gets load, some parts of system get used more, code needs to be optimized Database scaling issues currently Solving problems as they arise, but architecting for scaling Dedicated hosting provider is compromise Having tech resources outside organization you can call on Reduces initial expense Good sys admins harder to find than good devs
Customer requests? At any given time List of 15 to-do features Many bugs to fix Customer requests
This workshop is more about building large-scale web products, rather than web products for niche markets, consulting scenarios