1. A city is made great by its people, not by
trademarks.
Boston is a city.
And a city is made of its people and their
stories; beyond where they go, drink, eat
and party…

2. Allows us to introduce you to Boston

3. Meet: Rob Ianelli
Independent thinker/
entrepreneur
Big Small Idea: Brewsees

4. Meet: Ian So
Independent thinker/
entrepreneur
Big Small Idea: The
Chicken and Rice Guys

5. Meet: Aubrie Pagano
Independent thinker/
entrepreneur
Big Small Idea: Bow &
Drape

6. Meet: Susan Hunt Stevens
Independent thinker/
entrepreneur
Big Small Idea:
Practically Green

7. Meet: Alex Rigopulos and Eran Egazy
Independent thinkers/
entrepreneurs
Big Small Idea: Harmonix

8. Clearly, within the city of Boston, thrive
ideas of all shapes and sizes

9. Then why limit the
possibilities of an entire
city by focusing on only
a handful of “world
saving” ideas?

11. Our Big Small Idea:
Celebrate everyday entrepreneurs.

12. Campaign thought:
No Idea TOO SMALL

13. Who is this speaking to?
Meet Meagan, she has experience, and an
idea to start a design shop, but its fairly
nebulous right now. She doesn’t know
where to start, how to get help, make it real
and make it “big” enough.

14. Who is this speaking to?
Meet Marta, She's vivacious and always looking for a smarter way of doing things.
She has a knack for creativity and the drive to succeed. She might not have an idea
of her own, but she's always looking to become a part of one. All she needs is a
way to find one.

15. Introducing…

16. Manifesto

17. Manifesto
“Small” > “Big” . Small’s got “All” in it.
We Acknowledge the magnitude of “small” ideas.
Ideas start as “germs” of thoughts. Contagious
thoughts.
We strive to nurture these “germs” into ideas,
movements and revolutions..
We are Boston – for and by independent thinkers who
choose to hold their own.
It takes one man to start a movement but two to make
a revolution.
Therefore at Boston Idea Exchange, we believe NO
IDEA’s ever alone and that IDEA’s too small.
Come on in. Let’s make it happen.

18. Creative Deliverables