11. “Your unknown, you don’t even own a microphone.” – Rapper, Special Ed How do I get my site in the search engines?
12. Sitemaps & Webmaster Tools Google Webmaster Central: www.google.com/webmasters/tools/ Bing Webmaster Tools: www.bing.com/toolbox/webmasters Yahoo! Site Explorer: http://siteexplorer.search.yahoo.com (Inlinks)
13.
14. Visibility in search engines – Press releases get crawled
15. Listings in Google News and Yahoo News for your keywords
16. Tens of thousands of headline impressions across 1000s of blogs, websites, and news sites that run RSS headlines
17. Can help your new website escape from the “Google Sandbox” quickly
18.
19.
20. Deep links can imply either internal links or external links being distributed throughout your site to pages other than your home page. (Orphan Content)
34. Change title tag to this format:Seattle Graphic Design, Web Development & Photography – aftertheimage (front load keywords)
35.
36. Currently title tag is focused on “Vedic Astrologer Seattle” and in page home link goes to “Life Code”
37. Build content page on “Vedic Astrology” and “Life Code” topics
38. Reverse title tags on all pagesSeattle Vedic Astrologer – The Soma Institute
39.
40.
41. Create content on Virtual office space, shared office space, training office space for rent, meeting space for rent, book meeting space key phrases
42. Make sure you create and claim your Google local and maybe a Facebook Places listing.
43.
44. Expand title tag on home page to: “Seattle Architectural & Commercial Photography - Francis Zera Photo”
62. Expand page/section titles and headers to be more keyword specificexample: http://humansecurities.com/adaptive-leadership/ current title is “Leadership” and header on page is “Leadership”. Add “Adaptive” and other descriptors to your titles and be sure to match up title, header and URLs
63.
64. Change page header to “Seattle Career Counselor” or “Seattle Career Counseling” and make the “Start Making Your Dreams a Reality!” an H2 header
65. Develop content on your services page to be 4 separate pages so you can take advantage of the header topics: Job Search Strategy, Life Coaching, Personal Coaching, etc
68. Might want to explore moving website over to WordPress or other CMS template for photography work
69. Photos should be tagged as wedding, family and portrait related
70. Should create a Flickr or Smugmug account to have photos shared and crawled by Google images
71.
72. URL rewrite in WordPress using custom structure: /%postname%/ so your category directory is truncated from http://www.bluehorse.biz/services/marketing-coaching/ to http://www.bluehorse.biz/seattle-marketing-coaching/ (localize search query)
73.
74. New title tag for home page from “Terra Bella Flowers - Organic Florist in Seattle | Terra Bella Flowers” to “Seattle Organic Florist - Terra Bella Flowers”
75. All pages missing meta descriptions for your search abstract
76. Try to localize content pages like “Perfect Weddings” to “Seattle Wedding Flowers” and further develop page content to include target key phrases you would like to appear on
77.
78. Need unique title and meta tags for each pageExample: http://www.thevoicedialogueinstitute.org/pages/trainings.html Title: Seattle Voice Dialogue Training URL re-write: (truncate URLs and remove un-needed directories http://www.thevoicedialogueinstitute.org/seattle-voice-dialogue-training.html
79.
80. Build out additional content pages on what textured glass is, your space, decorative glass ideas, etc. This could be new pages in Drupal or blog posts with your inspirational ideas
81.
82. Win in one city and then expand to cover other local cities
86. New title tag for home page: Seattle Rolfing, Craniosacral & Visceral Work – Whole Body Integration
87. Remember to include potential search phrases when developing new contentexample: maybe write an article on Craniosacral Therapy or Structural Integration soft tissue manipulation
88.
89. Save “Search Engine Optimization Services” for SEO page
92. Install the All-in-One-SEO plug-in. Stay away from Category creation. Create your posts as Pages and leave article specific content in your blog
93. Create content around these 3 service offerings: Market Research, Online Surveys and Focus Groups
94.
95. Change homepage header “Welcome to WineTrails NW” to “Pacific Northwest Wineries Guide”
96. Expand and localize site sections. I would suggest breaking out Regions page to have 3 separate content pages for Washington, Oregon and Idaho and a paragraph on each area talking about their wine history
97.
Notes de l'éditeur
SERPs, meta descriptions, spam text on page
Frequently updated content, links from trusted sites, site interactivity (measured via Analytics)
Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true, previous interface
Google Webmaster, Bing Webmaster Central, Google Local, XML sitemap submission
XML, Static, Crawl Errors
Google Webmaster, Bing Webmaster Central, Google Local, XML sitemap submission