Easy Steps to Deal with Google Over Optimization Penalty in SEO

Dealing With
Over-Optimization

info@affordable-seo-services.com 24/04/2012

Don’t Panic
 It is possible to recover for your over optimization penalty so there
is nothing to panic.

 We are here presenting few important updates that you should go
with & we will make similar kind of changes on our website as well
( yes we have been affected as well)

 If you have received message from GWT .Do not submit
reconsideration request to google without full confidence & having
enough work done from yourside


On Page Optimization
 Get Rid of Keyword Stuffing on website ( having many k/w related
pages)

 Have more Natural Web Page Links do not just build pages for
/getting-keyword-on-first-page-for-your-business.html

 Do not overly use sitewide,sidebar & footer links .. Search Engine
are not weighing these kind of links now

 Build Awesome Content , help community , Spread good news
, spread tips, get feedback from industry specialists

 Improve User Experience , Serve them with good content..


Content is important
 Without this you will not survive
 Have Blog on Website
 Link your other pages inside of content or Blog
Post to pass link juice ( yes it is still working)
 In Blog do not forget to canonicalization to
avoid duplicate content penalty for Archive /
Tag etc links.


Authorship
 It is really good to get authorship done it will improve
personalized search rankings.
 And it will improve authority of website.
 REL= Authour

Example Click on this link: coca cola hug machine
marketing
We have just started do this.. Later on Many of our
Colleagues will do this


Microdata & Schema
 Use this if you are not using it in your on page optimization
 Digital Marketing Agency must suggest customer to do this for
some entities which has predefined format to represent it

Example: product, Event, Address, Person, Organisation , Local
Business

http://schema.org/docs/schemas.html

http://www.slideshare.net/ravalketan/importance-of-schema-
microdata-for-seo

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=
99170


Old Pages
 More precise detection of old pages

If pages are stale and if you keep building links for that it will not give
much weightage on the website.

And there is a definite chance of Over Optimization as well.


Link Building Change
 Better interpretation and use of anchor text. We’ve improved systems we use to
interpret and use anchor text, and determine how relevant a given anchor might be for a
given query and website. Anchor Text Variation

 “Tweaks to handling of anchor text. [launch codename "PC"] This month we turned off
a classifier related to anchor text (the visible text appearing in links). Our experimental
data suggested that other methods of anchor processing had greater success, so turning
off this component made our scoring cleaner and more robust.”

These are 2 major changes on Anchor Text interpretation by GOOGLE

It is must now that we need to update our link building strategy
according to this.. We need to start building links small sentences
, some punch lines ( which includes Keywords)
Best way to link this presentation will be
“ Simple guideline to fight with Over Optimization Penalty “
“how to deal with Google’s Over Optimization penalty”

Biggest Fear
 If you keep building on “keyword” instead of “[related
words][keyword][related words]” there is a big chance that Google
will identify unnatural link building

 If you keep submitting on websites which has very very less
audience + very common content… and nothing is being shared
from that website on Social Media .. It may fall in unnatural link
building.

 2012 may be the end of crappy content and crappy Submission


Synonyms & Siblings
 Use variation on Synonyms & siblings to nurture more natural link
building

Like “airfare” can be use for “flight price”

I would go further… depends on country you are targeting use some
local slangs on keywords as well ..


Social Sharing
 Build links only on platform where someone can share it easily..

 Here we will help you more.. We are legitimate experts in Social
Bookmarking , we will make best use of it with more social sharing
.

 We are using http://everytimezone.com/ kind of tool to amplify
social sharing at right time.

 Do not hessitate to use good tools like tweetdeck, dlvr.it,bufferapp
, socialmention and many more…


Local SEO is different
 You do not need 5000 links to build over world network if you are targeting
local area.

Focus on Local Review sites
Focus on Map listings wherever possible
Submit in Local Business Directories
Use FourSqaure, Facebook pages
Use Schema.org formats for Address & Organization
Build Profile on Authority website & don’t forget to put use address
etc. on it.


Remove Old Links
 Remove bad links with the use of tools

 Resolve 404 errors and redirect them to appropriate pages

 If you think it is gone beyond limit in over optimization do last
remedy, create new page pass 301 redirect for PR passing. Start
fresh quality link building… After 2-3 month remove 301 redirect.

 Check out for Duplicate Content Issue

 Implement Canonical URL where it is needed.


So Now
 Don’t fool Google & be cool to Google

 Link Submission will decrease considerably and work before and
after submission will require more attention.

 Work like you are not working for seo but you are working for
getting new customer.

 Adapt Conversion Rate Optimization which is equally important
now in SEO.

 Build links for Multiple Deep Page at Same time instead of doing
that one by one.. Go slow

 http://insidesearch.blogspot.co.uk/2012/04/search-quality-
highlights-50-changes.html

Easy Steps to Deal with Google Over Optimization Penalty in SEO

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Easy Steps to Deal with Google Over Optimization Penalty in SEO