1. Promotional Tools Analysis
This is a presentation on the promotional tools
used by producers to connect the different
promotional aspects such as poster and
magazine cover. And how they tie in aspects
and convey of the narrative.

2. Star names entice
the audience into
seeing the film for
example if they
Sherlock Holmes Position of the
characters highlight the
know the actor this importance of them for
could be main example Sherlock in
reason for seeing front of the other
the film. character highlighting
Characters images his importance. This is
highlight the also shown through the
characters that feature positions and size of the
in this film. other characters show
that they are not as
Vault/ Prison door important highlighting
suggest Sherlock is main
something/someon character.
e is locked up
The image of the Villain is
‘Holmes for the Holiday’ positioned separate form the
Highlighting the release other characters to highlight his
date of the film through role as the villain.
the tagline.
Clothing highlights the era of the film His facial expression
Victorian. conveys aspects of his
personality.

3. Positioning of the character in
Typography links in comparison to the masthead.
with typography on Showing this characters
the films poster. position in the film.
Highlighting he’s the main
character.
He’s facial expression
conveys another side to
his personality . Of this
hard serious man Star names of the actor and
compared to the film director to entice the
poster. audience. For example
people who are fans of Guy
Richie’s films will be likely to
appeal to this.
Use of emotive words to highlight this characters personality to the audience.
Evaluation :Overall I feel that the use of magazine cover and Poster an ways in which they
can be interlinked to convey aspects of the narrative has been done really well. For
example they use the image of the main character to convey aspects of his personality.
Also the use of star names in the poster and the magazine cover has be used successfully.
I finally the link in typography works well as this makes us associate the typography with
the film.