1. This is a presentation on the
analysis of horror posters, and
what conventions they follow. I
will also include an detailed
analysis of a poster and a list
of questions that help you
analyze a poster.

2. Poster Conventions:
-Tag line
-Title
-Release Date
-Production
company's/Logo’s
-Reviews
-Certification
-USP( actors& directors)

3. USP: Reviewer
The USP for this poster
comments:
is ‘The Awaking’ this is in
white with a black
The reviewers
background, this makes
comments are
it stand out more, star
to promote the
names are used to
film. They do
promote the films. As this
not give biases
can attract fans of the
representation.
actors ’star name's.
I.e they would
not have a bad
Title: review on
there poster
The title is in Certification:
QuickTime™ and a
white this not decompressor
are needed to see this picture.
only makes it
stand out but
the size of font The certification
as well. for this film
is’15’
suggesting that
Tag It does not have
line: a lot of blood
and guts/
The tag line
highlights the main
theme of the
film.Suggests it Directors/Product
about ghosts by
“sometimes dead
ion company:
does not mean
gone”

5. What are the main colours used in What symbols are used in the poster? Do
the poster? What do they connote?
you need audience foreknowledge to
The main colours used in this decode the symbols?
poster ark black and blue,black is The ‘leather gloves’ symbolize with death
colour is associated danger, death,
and identity for example leather gloves
isolation. Whereas blue is a neutral l are associated with them being used to
colour but also the association with cover up fingerprints in a murder.And the
water this could relate to the killers ‘mask’ show his trying to hide his is
form of torture. This is also identity. Or maybe even a persona that
represent by the tank in the the character associates with ‘the mask’
background
QuickTime™ and a
decompressor
these symbols are linked to genre ‘horror’.
Another symbol is the deformed women in
are needed to see this picture.
the tank of water. This not only
represents his power and an aspect of
torture he uses. But also the position and
action of him compared to her show who’s
What are the main in control
figure/objects/background are they
represented photographically,
graphically,or illustratively ?
The main objects as mentioned Are the main messages
before are ‘the gloves’ and ‘mask’ in the poster primarily
also the woman in the background. visual, verbal,or both.
The background represents isolation Who do you think is the intended It is visual as it
and separation. It is represented audience for this movie. challenges its audience
photographically and graphically as to decode the different
it uses Photoshop to convey power meanings behind what is
and control. I think that the intended audience is conveyed.
both males and females over 18
because of the certification.Also
audience interested in the area or
horror because of the USP ‘V VI VII
VII’

6. What genre conventions are How is attention
referred to? gained?
The Image if the man, also
Attention is gained
iconography and the tag line. All
through the USP
reference to the genre horror and
and the images.
allows the audience to identify the
genre of the movie.
QuickTime™ and a
decompressor
are needed to see this picture.
What are the USP used? How does the tag
The writers of saw are a line work?
USP because it will entice
fans of them and people The tag line ‘Every
who have seen these great collectors have
movies. Also represents a vision.’ This
what type of horror this is entices the audience
based on ( graphic horror) by the unknown of
pervious by movies. what the vision’ is.
What gratification are promised?
I think its diversion as it fictional and
Are reviews and
based on unlikely harpings. It used as
critiques quoted?
a form of entertainment not to gain
No. knowledge.

7. Evaluation:
Overall I found this research into analyzing trailers
and looking into the conventions of a horror trailer.
And ways of convey emotions through colours,
Also the use of iconography and how you can use
this to convey narrative and meaning. Also what
codes and conventions that need to feature in a
poster,To insure that it promotes the film and
conveys the narrative in enticing way.