40. Comprehensive
Authoritative
Well Researched
Excellent Link Bait
Saturday, November 12, 11
41. Informative
Product Descriptions
News
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42. Actionable
How-to cook
How-to make
How-to fix
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43. Reviews
Use Structured Data
Attracts Buyers
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44. Competition
Writing about products and
services will attract their
competitors
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45. Find me online at
@RavenJon
Jon Henshaw
Co-Founder & CPO
@RavenJon
Saturday, November 12, 11
Notes de l'éditeur
Setup our site for content and natural search traffic, continue to increase traffic and then continue to test and optimize for clicks.
Start with Information Architecture.
Define and refine the keywords that best match your target audience.
Develop your navigation and site structure based on your keyword research.
There are many more aspects to good IA. Read Adam Audette ’ s SEO Guide to IA for more details. It ’ s a few years old, but still very relevant.
Next step is to use Living Standard HTML (aka HTML5) to build your page. http://www.whatwg.org/specs/web-apps/current-work/multipage/
Utilized semantic elements to communicate to search engines what your content is (navigation, header, article, etc....).
An example of how a typical page would look using semantic elements.
HTML5 Boilerplate is one of the best places to help you get started with Living Standard HTML.
Use structured data for your content. It ’ s designed for people and computers.
This is an example of how structured data can be used in search results.
The original structured data formats were Microformats and RDFa. However, Living Standard HTML has introduced Microdata, which is being embraced by Google and other search engines.
The major search engines have created a resource for microdata, providing schemas for the different types of structured data.
Schema.org provide a VERY long list of schemas, but learning how to use microdata can be confusing and overwhelming.
We created Schema Creator to help people better understand how to use microdata.
Site speed is a ranking factor, so work on making your pages load fast for visitors.
Site speed is a ranking factor, so work on making your pages load fast for visitors.
After making the speed enhancements to your site, test it with GTmetrix.
If your site has good traffic and has been in existence for several months, Google Webmaster Tools may already have a speed report for it.
Be sure to include Social META Data on your content pages.
Facebook utilizes the Open Graph Protocol, which will enhance and control how your content is shared.
This is an example of the code and how it controls what data is shared on Facebook.
Forbes pulled an article that provided evidence from Google that the +1 button will be a ranking factor.
This, along with content and traffic source determines click-through rate
This, along with content and traffic source determines click-through rate
Can include product descriptions
Can include product descriptions
Can include product descriptions
Competitors will pay for direct placement
This, along with content and traffic source determines click-through rate
This, along with content and traffic source determines click-through rate
This, along with content and traffic source determines click-through rate
This, along with content and traffic source determines click-through rate
Create multiple ad styles
This, along with content and traffic source determines click-through rate
This, along with content and traffic source determines click-through rate
