Paying Your Bill Should Not Be An Obstacle Course: The experiential case for simple bill payment.

1. Paying Your Bill Should Not Be An Obstacle Course The experiential case for simple bill payment. Ravi Singh, User Experience Architect

2. The mutual agreement Reliably render a service or product that lives up to its promise Always pay for that product or service in full and on-time Business Customer And everybody stays happy…

6. The broken agreement Reliably render a service or product that lives up to its promise Always pay for that product or service in full and on-time Business Customer If a customer has a bad experience, nobody’s happy… Even if a business offers something great…

14. Simple Guest Payment Flow Homepage Pay Bill Options Guest Payment View Bill and Pay Verify Payment Confirmation and Next Steps Pay Your Bill Logon and Pay Register Now Just Pay Now Account Number ( Look up ) Personal Identification Email Address Continue Current Balance: $XX.XX Pay this amount: $______ Card/Bank details Continue Almost done Review all info Submit Payment Confirmation Receipt Register your account now: Setup username/password Agree to terms

15. Honor the agreement Reliably render a service or product that lives up to its promise Always pay for that product or service in full and on-time Business Customer … businesses need to take more responsibility for making the exchange easier for customers. Beyond just providing a product or service…