Beyond just developing apps, there are many business opportunities that have emerged around the iPhone ecosystem, including in areas like lead generation, marketing, monetization, and analytics. Specifically, the presentation focuses on non-technical solutions like beta tester networks, PR agencies, review sites, listing sites, push notification services, social integration, and analytics tools that can help apps at different stages of development, release, and maintenance. The iPhone platform now has over 60 million users and 100,000 developers, creating demand for both technical and non-technical services.