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Dell website Reinvention of the worlds largest E-commerce website…..
The premise of Dell’s business is directly to customers – customers tell Dell exactly what they want and Dell provides them with the goods directly.
Hall of fame….
The beginning…
1996: Dell.com, launched in 1994 as  a  static site, becomes a sales portal • State of art when there wasn’t much art • The perfect technological expression of the Dell Direct Model
And now…
[object Object],  E-bay and Yahoo combined • 2.5 billion page requests, 400 million visits, 120 million     unique visitors in Q2 • Websites in 174 countries • 60,000 Premier Pages used by corporate customers
Create a global industry-leading experience that: Delights customers Delivers business results Differentiates Dell as an online innovator Elevates the Dell brand
Key features…
Easy to connect Easy to find Easy to understand Assisted Navigation ,[object Object]
Improves user experience
Increase conversionProduct as hero ,[object Object]
Better merchandising of relevant featuresHome page revolution ,[object Object]
Promotes product pathwaysEasy to buy  Purchase experience/  configuration redesign ,[object Object]
Simple, intelligent
Easier to find and choose options,[object Object]
What makes Dell one of the best websites…
Product as hero, Superview launches…
The brand new “AVATARS”

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Dell Website - Service marketing aspect

  • 1. Dell website Reinvention of the worlds largest E-commerce website…..
  • 2. The premise of Dell’s business is directly to customers – customers tell Dell exactly what they want and Dell provides them with the goods directly.
  • 4.
  • 6. 1996: Dell.com, launched in 1994 as a static site, becomes a sales portal • State of art when there wasn’t much art • The perfect technological expression of the Dell Direct Model
  • 8.
  • 9. Create a global industry-leading experience that: Delights customers Delivers business results Differentiates Dell as an online innovator Elevates the Dell brand
  • 11.
  • 13.
  • 14.
  • 15.
  • 17.
  • 18. What makes Dell one of the best websites…
  • 19. Product as hero, Superview launches…
  • 20. The brand new “AVATARS”
  • 21.
  • 22. Premier enhancements – B2B upgrade…
  • 23. Some of the Premier Enhancements to the Premier Page ( Punchout Store ) Improved Site Navigation - Designed to help you move around your Premier Page with ease and efficiency. Software & Peripheral product search prominently displayed on the navigation bar Updated Configuration Page- Streamlined component selection process , Enhanced quote validation process, Immediate pricing and estimated lead-time updates Enhanced Cart Functionality - Newly designed Premier shopping cart provides more information and flexibility New Checkout Process -New format offers similar user experience to Dell.com checkout process
  • 24. However, we also feel that…